Superior, MT Airbnb Market Data, Statistics, and Occupancy Rates

Superior Short-Term Rental Market Overview

Superior, MT is a small but intriguing short-term rental market nestled in western Montana, where just 16 active Airbnb listings compete for seasonal outdoor and travel demand. With an average daily rate of $583—well above the $443 state average—hosts are commanding premium nightly prices, though occupancy sits at 28%, significantly below Montana's 47% average. The market generated an average annual revenue of $36,433 per listing over the trailing 12 months, and a 188% year-over-year growth in active listings signals rising investor interest in this corridor.

Key Market Statistics

According to Rabbu market data, the Superior short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Superior

Investors are drawn to Superior for its premium nightly rates and favorable supply-demand dynamics in a market that's still small enough to reward early, well-executed entries.

Expert Market Assessment

"Superior presents a competitive but selective opportunity for STR investors. The high ADR and favorable supply/demand balance are genuine strengths, but the 28% occupancy rate and below-average market growth trend mean returns depend heavily on operational execution and seasonal timing. Revenue is sharply seasonal—July peaks at $5,411 while May dips to $1,868—so investors should plan for meaningful cash flow variability across the year. Properties that capitalize on summer tourism while maintaining winter appeal through competitive pricing and strong amenity packages will be best positioned to generate consistent returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Superior

Average revenue by month in Superior

Revenue in Superior follows a pronounced seasonal curve, peaking in July at $5,411 and August at $5,177 before dropping sharply—May is the softest month at just $1,868, representing a nearly 3x spread from peak to trough. Investors should expect roughly 60% of annual revenue to concentrate in the June–August window, making strong summer execution critical to overall returns.

Active Airbnb listings by property size in Superior

The available data shows 5 active listings in the 2-bedroom category, which appears to be the dominant (or only reported) property size in this small market. The limited size diversity could represent an opportunity for investors willing to bring larger or unique property configurations to Superior.

Average daily rate (ADR) by property size in Superior

Two-bedroom properties in Superior command an ADR of $236, which is considerably lower than the market-wide average of $583, suggesting that larger or more premium properties in the market are driving the overall ADR significantly higher. Investors eyeing 2-bedroom units should budget conservatively around the $236 nightly rate rather than the headline market figure.

Average RevPAN by property size in Superior

Two-bedroom listings generate a RevPAN of $67, reflecting the combination of a $236 ADR and 29% occupancy. This relatively modest RevPAN underscores that while nightly rates are decent, the low occupancy in this segment limits per-night revenue realization.

Average occupancy rates by property size in Superior

Two-bedroom properties maintain a 29% occupancy rate, which is roughly in line with the overall market average of 28% and well below Montana's 47% state average. This level of occupancy means properties sit vacant the majority of the year, so investors should ensure their cost structure can absorb extended vacancy periods.

Average monthly revenue by property size in Superior

Two-bedroom listings earn an average of $3,190 per month, slightly above the market-wide average of $3,036. While this provides a reasonable baseline, the seasonal revenue swings mean actual monthly income will vary dramatically between peak summer and the off-season.

Average annual revenue by property size in Superior

At $38,289 in average annual revenue, 2-bedroom properties in Superior modestly outperform the overall market average of $36,433. Against an average home value of $625,540, this translates to a gross yield of roughly 6.1%, which investors should weigh carefully against operating costs and seasonal vacancy.

Most common amenities for Airbnb listings in Superior

Kitchens are universal (100%), while parking (94%), backyards (81%), and pet-friendliness (81%) dominate the amenity landscape—signaling that Superior's guest base skews toward road-tripping families and outdoor enthusiasts who value self-sufficient, home-like stays. Notably, only 25% of listings offer waterfront access, which could be a differentiating amenity for properties positioned near rivers or lakes.

Understanding Superior's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Superior's ROI Score of 52 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine appeal but requires disciplined deal selection to achieve strong returns. The revenue-to-price ratio and occupancy stability both rate as average, while the above-average supply/demand balance is offset by a below-average market growth trend—suggesting the market may be maturing faster than demand is expanding. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will help investors determine whether a specific property pencils out.

Short-Term Rental Regulations in Superior

Understanding local STR regulations is essential before investing in Superior. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Superior, Montana may be required to obtain local permits or register their property with Mineral County or the state. Investors should verify current permit and licensing requirements with Superior's local government and the Montana Department of Revenue before listing.

Key Restrictions

Common STR restrictions in Montana communities can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Some properties may also be subject to HOA covenants or deed restrictions that limit or prohibit short-term rental use, so it's important to review all applicable governing documents before purchasing.

Tax Obligations

Montana imposes a lodging facility use tax on short-term rentals, and local jurisdictions may levy additional resort or accommodation taxes. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full tax obligations with Montana's Department of Revenue to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Superior can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Superior's STR market is likely to see continued supply growth as investor interest remains elevated, though demand may not keep pace given the below-average market growth trend identified in our ROI analysis. Summer months should continue to anchor performance, with July and August driving the bulk of annual revenue; investors can reasonably expect peak-season monthly earnings in the $4,500–$5,500 range for well-positioned properties. Occupancy rates may face downward pressure if new listings outpace demand growth, so hosts should focus on differentiated offerings and competitive pricing during shoulder and winter months to maintain cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Superior, MT

What is the average Airbnb occupancy rate in Superior?

The average Airbnb occupancy rate in Superior, MT is currently 28%, which falls below the Montana state average of 47%. This lower occupancy reflects the market's strong seasonality, with summer months driving the majority of bookings. Investors should factor this into their financial planning and consider strategies like flexible pricing and minimum stay adjustments during slower months to improve fill rates.

How much do Airbnb hosts make in Superior?

Airbnb hosts in Superior earn an average of $3,036 per month and approximately $36,433 per year based on trailing 12-month booking data. Revenue varies significantly by season—July is the strongest month at $5,411, while May is the slowest at $1,868. Individual results depend on property quality, pricing strategy, and how well hosts optimize for peak-season demand.

Is Superior a good market for Airbnb investment?

Superior scores a 52 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. The market offers an above-average supply/demand balance and premium nightly rates ($583 ADR), but occupancy at 28% and a below-average market growth trend mean investors need to be selective about deal sourcing. Properties that appeal to summer travelers and offer standout amenities—like pet-friendliness and outdoor spaces—are likely to perform best.

What is the average daily rate (ADR) for Airbnb in Superior?

The average daily rate for Airbnb listings in Superior is $583, which is notably higher than the Montana state average of $443. For 2-bedroom properties specifically, the ADR is $236. The market-wide figure reflects a mix of property types and premium listings that command higher nightly prices during peak summer months.

Are short-term rentals legal in Superior?

Short-term rentals are generally permitted in Superior, MT, though operators may need to obtain local permits or register with Mineral County and comply with Montana state requirements, including lodging tax obligations. Regulations can change, so prospective investors should check directly with Superior's local government and the Montana Department of Revenue for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Superior?

Peak season in Superior runs from June through August, with July being the highest-earning month at $5,411 in average revenue and August close behind at $5,177. The shoulder months of September and January through March see moderate activity in the $2,700–$2,900 range, while April and May tend to be the softest months, with revenues dipping below $2,100. Planning for this seasonality is essential for accurate financial projections.

How many Airbnbs are there in Superior?

There are currently 16 active Airbnb listings in Superior, MT as of April 2026. The market has experienced significant growth, with a 188% year-over-year increase in active listings. Despite this rapid growth, the overall supply remains small, which contributes to the above-average supply/demand balance identified in our analysis.

How is Airbnb revenue calculated in Superior?

The annual and monthly revenue figures for Superior are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Superior, MT market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to identify guest expectations
• Home value data from the Zillow Home Value Index (ZHVI) for investment yield context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.