Superior, WI Airbnb Market Data, Statistics, and Occupancy Rates

Superior Short-Term Rental Market Overview

Superior, WI stands out as a budget-friendly short-term rental market where relatively low property values—averaging around $300,501—pair with above-average revenue-to-price ratios, earning the market a 65/100 ROI score. With 86 active Airbnb listings and an average annual revenue of $26,883, the market offers accessible entry points for investors willing to navigate pronounced seasonality. Its position on Lake Superior's western tip drives summer demand, and the combination of affordable acquisition costs and stable occupancy makes it worth a closer look.

Key Market Statistics

According to Rabbu market data, the Superior short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Superior

Affordable property prices relative to rental income, combined with above-average revenue-to-price performance, make Superior an appealing entry point for STR investors seeking yield in a smaller market.

Expert Market Assessment

"Superior presents a moderate-to-attractive opportunity for STR investors who can manage around its sharp seasonality. Monthly revenue swings from roughly $1,051 in February to $4,242 in August—a fourfold spread—mean cash-flow planning is critical. The market's above-average revenue-to-price ratio and occupancy stability are genuine strengths, though the below-average supply/demand balance signals that the 141% year-over-year listing growth is something to monitor. Investors targeting 3- to 5-bedroom properties will find the strongest revenue potential, particularly during the June-through-October window when demand peaks."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Superior

Average revenue by month in Superior

Superior shows dramatic seasonality, with August peaking at $4,242 and February bottoming out at just $1,051—a 4x spread that investors need to plan around. The high-revenue window from June through October accounts for the bulk of annual income, making summer pricing optimization critical.

Active Airbnb listings by property size in Superior

Two-bedroom units dominate the supply with 31 listings (36% of the market), followed by 3-bedrooms at 21 and 1-bedrooms at 19. Larger 4- and 5-bedroom properties are notably scarce at 9 and 5 listings respectively, suggesting potential opportunity for investors willing to operate bigger homes.

Average daily rate (ADR) by property size in Superior

ADR scales sharply with size, from $105 for 1-bedroom units to $577 for 5-bedroom properties—a nearly 5.5x premium. The jump from 3-bedroom ($168) to 4-bedroom ($319) represents the steepest per-bedroom increase, indicating strong pricing power for larger group-oriented accommodations.

Average RevPAN by property size in Superior

Five-bedroom properties deliver the highest RevPAN at $107, more than double the next best performer (3-bedrooms at $50). Two- and 3-bedroom listings cluster around $43–$50 in RevPAN, while 1-bedrooms trail at $21, reflecting both lower rates and lower occupancy.

Average occupancy rates by property size in Superior

Two-bedroom properties lead occupancy at 31%, closely followed by 3-bedrooms at 30%, making them the most consistently booked configurations. Larger 4- and 5-bedroom properties sit notably lower at 15% and 19%, though their higher nightly rates more than compensate in terms of total revenue.

Average monthly revenue by property size in Superior

Monthly revenue climbs steadily with property size, from $1,353 for 1-bedroom units to $4,072 for 5-bedroom homes. The gap between 3-bedroom ($2,917) and 4-bedroom ($2,958) listings is surprisingly narrow, suggesting that 3-bedroom properties may offer better value given their lower acquisition and operating costs.

Average annual revenue by property size in Superior

Five-bedroom properties lead annual revenue at $48,871, nearly three times the $16,246 earned by 1-bedroom units. Three- and 4-bedroom listings cluster closely at $35,012 and $35,496 respectively, meaning investors should weigh the added cost of a fourth bedroom carefully against the minimal revenue uplift.

Most common amenities for Airbnb listings in Superior

Parking is universal at 100% of listings, and kitchens (98%) and self check-in (91%) are near-standard—investors should treat these as non-negotiable. Outdoor-oriented amenities like backyards (80%), BBQ grills (59%), and outdoor furniture (59%) are prevalent, reflecting guest expectations for a lakeside market, while waterfront access (8%) remains a rare differentiator.

Understanding Superior's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Superior's ROI score of 65 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability—two factors that directly impact cash-flow reliability. Market growth trend scores as average, while the supply/demand balance is a notable watch point given the 141% year-over-year increase in listings. Investors should pair this score with their own local regulatory research and property-level underwriting to confirm the opportunity fits their return targets.

Short-Term Rental Regulations in Superior

Understanding local STR regulations is essential before investing in Superior. Here's the current regulatory landscape:

Permit Requirements

The City of Superior and the State of Wisconsin may require short-term rental operators to obtain permits or register their properties before listing. Investors should verify current requirements directly with the City of Superior's planning or licensing department and the Wisconsin Department of Revenue.

Key Restrictions

Common STR restrictions in Wisconsin communities can include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking mandates. Some properties may also be subject to HOA rules or local permit caps, so reviewing any applicable covenants or zoning overlays is essential before purchasing.

Tax Obligations

Wisconsin typically requires STR hosts to collect and remit state sales tax and local room taxes on short-term accommodations. Platforms like Airbnb often handle a portion of this collection, but operators should confirm their specific obligations with the Wisconsin Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Superior can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Superior's summer peak should continue to anchor annual returns, with July and August historically generating $4,000+ per listing. Listing counts have grown 141% year over year, so investors should watch whether demand keeps pace with new supply—a factor currently rated below average. ADR could see modest gains in the 2–4% range as hosts refine pricing for peak months, while occupancy is likely to remain in the 24–28% range overall given the market's heavy seasonal skew. Investors entering now may benefit from relatively low competition in larger property sizes before the supply landscape shifts further."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Superior, WI

What is the average Airbnb occupancy rate in Superior?

The average occupancy rate for Airbnb listings in Superior is currently 26%, which sits below the Wisconsin state average of 38%. Occupancy varies significantly by property size, with 2-bedroom units leading at 31% and 4-bedroom properties trailing at 15%. The lower overall rate reflects Superior's strong seasonal demand pattern, where summer months drive the bulk of bookings.

How much do Airbnb hosts make in Superior?

Airbnb hosts in Superior earn an average of $2,240 per month and approximately $26,883 per year based on trailing 12-month performance. Revenue varies widely by property size—1-bedroom listings average about $16,246 annually, while 5-bedroom properties pull in roughly $48,871. Peak summer months like July and August can generate over $4,000 per month, significantly boosting annual totals.

Is Superior a good market for Airbnb investment?

Superior earns a 65 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' tier. The market's above-average revenue-to-price ratio and occupancy stability are key strengths, with average home values around $300,501 supporting accessible entry costs. The main considerations are pronounced seasonality and a rapidly growing supply of listings, so investors should factor in winter cash-flow gaps and monitor competitive dynamics.

What is the average daily rate (ADR) for Airbnb in Superior?

The average daily rate in Superior is $188, which is well below the Wisconsin state average of $368. ADR scales significantly with property size—1-bedroom listings average $105/night, while 5-bedroom properties command $577/night. This pricing reflects Superior's positioning as a more affordable destination, which can work in an investor's favor when paired with the market's lower acquisition costs.

Are short-term rentals legal in Superior?

Short-term rentals are generally permitted in Superior, WI, though operators may need to obtain local permits or register with the city. Wisconsin also has state-level requirements for tourist rooming houses. We recommend checking directly with the City of Superior and the Wisconsin Department of Revenue for the most current rules, as regulations can evolve.

When is peak season for Airbnb in Superior?

Peak season in Superior runs from June through October, with August being the single strongest month at $4,242 in average revenue. July is close behind at $4,021, and even September and October hold up well at $2,706 and $2,687 respectively. The off-season dips sharply, with February averaging just $1,051—so seasonal pricing strategies and budgeting for winter months are essential.

How many Airbnbs are there in Superior?

There are currently 86 active Airbnb listings in Superior. The market has experienced significant growth, with listings increasing 141% year over year. Two-bedroom properties make up the largest share of supply at 31 listings, followed by 3-bedroom units at 21 and 1-bedroom listings at 19. Larger 4- and 5-bedroom properties remain relatively scarce with just 9 and 5 listings respectively.

How is Airbnb revenue calculated in Superior?

The annual and monthly revenue figures for Superior are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Trailing 12-month revenue data broken down by month and bedroom count
• Property value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of the date indicated and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with municipal and state authorities before purchasing.