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Rabbu ROI Score
Suwanee presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Suwanee, GA is a small but growing short-term rental market sitting just northeast of Atlanta, with only 26 active Airbnb listings and year-over-year listing growth of 121%. Average annual revenue comes in at $26,916 against an average home value of $882,945, which creates a tight revenue-to-price ratio that demands careful deal sourcing. The market's suburban appeal and proximity to metro Atlanta give it a foundation of demand, though investors will need to target the right property size and pricing strategy to make the numbers work.
According to Rabbu market data, the Suwanee short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 26 |
| Average Daily Rate (ADR) | vs. $299 state avg. | $160 |
| Average Occupancy Rate | vs. 32% state avg. | 29% |
| RevPAN | ADR * Occupancy Rate | $46 |
| Average Monthly Revenue | Historical 12-month average | $2,243 |
| Average Annual Revenue | Historical 12-month average | $26,916 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Suwanee for its suburban location near Atlanta, limited existing supply, and rapid listing growth signaling emerging demand.
Key investment factors
"Suwanee presents a competitive opportunity where selective deal sourcing is essential. The below-average revenue-to-price ratio — driven by high home values averaging $882,945 against $26,916 in annual revenue — means not every property will pencil out as an investment. However, three-bedroom listings stand apart, pulling in roughly $41,078 annually with the highest occupancy in the market at 38%. Seasonality is moderate, with July revenues peaking near $2,897 and February hitting a low of $1,616, so investors should plan for a roughly 44% swing between the best and weakest months."
— Rabbu Market Analysis Team
Revenue in Suwanee peaks in July at $2,897 and bottoms out in February at $1,616, creating a roughly 79% spread between the strongest and weakest months. The summer months from May through August consistently outperform, while the winter dip is relatively mild compared to heavily seasonal markets, suggesting moderate year-round demand.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,826 |
| February |
|
$1,616 |
| March |
|
$2,003 |
| April |
|
$2,118 |
| May |
|
$2,617 |
| June |
|
$2,367 |
| July |
|
$2,897 |
| August |
|
$2,449 |
| September |
|
$2,259 |
| October |
|
$2,348 |
| November |
|
$2,117 |
| December |
|
$2,295 |
Supply is distributed fairly evenly across one-bedroom (7 listings), two-bedroom (8 listings), and three-bedroom (6 listings) properties, with no single size dominating the market. The relatively thin supply across all sizes — just 26 total listings — means there's room for well-positioned new entrants, particularly in the three-bedroom category where demand metrics are strongest.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
7 |
| 2 bedrooms |
|
8 |
| 3 bedrooms |
|
6 |
ADR scales sharply with property size in Suwanee: one-bedrooms average $79, two-bedrooms $120, and three-bedrooms command a significant premium at $245 per night. The jump from two to three bedrooms represents a 104% ADR increase, suggesting strong willingness among guests to pay for larger spaces in this suburban market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$79 |
| 2 bedrooms |
|
$120 |
| 3 bedrooms |
|
$245 |
Three-bedroom properties deliver a standout RevPAN of $94, nearly six times the $16 earned by one-bedroom listings and more than three times the $30 for two-bedrooms. This dramatic gap reflects the combined advantage of higher nightly rates and better occupancy, making three-bedroom units the clear revenue-efficiency leader in Suwanee.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$16 |
| 2 bedrooms |
|
$30 |
| 3 bedrooms |
|
$94 |
Occupancy climbs steadily with property size — one-bedrooms fill just 21% of available nights, two-bedrooms reach 25%, and three-bedrooms lead at 38%. The pattern suggests that families and groups driving demand in Suwanee prefer larger homes, and investors in smaller units may face more difficulty maintaining consistent bookings.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
21% |
| 2 bedrooms |
|
25% |
| 3 bedrooms |
|
38% |
Three-bedroom properties earn $3,423 per month on average, roughly 3.5 times the $979 generated by one-bedroom listings and 71% more than two-bedrooms at $2,004. For investors focused on monthly cash flow, the larger property segment clearly offers the most compelling return in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$979 |
| 2 bedrooms |
|
$2,004 |
| 3 bedrooms |
|
$3,423 |
Annual revenue ranges from $11,757 for one-bedroom listings to $41,078 for three-bedrooms, with two-bedrooms landing at $24,048. Given the high average home value of $882,945, the three-bedroom configuration at $41,078 annually offers the strongest revenue potential, though investors should still carefully assess acquisition costs for individual properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$11,757 |
| 2 bedrooms |
|
$24,048 |
| 3 bedrooms |
|
$41,078 |
Parking and self check-in are universal at 100% of Suwanee listings, while kitchens (92%) and workspaces (89%) are near-standard — reflecting a guest base that values convenience and functionality over resort-style luxury. Outdoor amenities like backyards (73%), patios (69%), and outdoor furniture (69%) are also common, signaling that suburban space and family-friendly features are key differentiators in this market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Self Check-in |
|
100% |
| Kitchen |
|
92% |
| Workspace |
|
89% |
| Washer |
|
77% |
| Backyard |
|
73% |
| Dryer |
|
69% |
| Outdoor Furniture |
|
69% |
| Patio or Balcony |
|
69% |
| Pets |
|
54% |
| BBQ Grill |
|
42% |
| Pool |
|
8% |
| EV Charger |
|
4% |
| Gym |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Suwanee Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Suwanee's ROI Score of 39 out of 100 places it in the 'Competitive Opportunity' tier, reflecting a market where demand exists but elevated home prices compress the revenue-to-price ratio to below-average levels. Occupancy stability, market growth trend, and supply/demand balance all rate as average, indicating a fundamentally sound market that simply requires sharper deal selection to achieve viable returns. Investors should pair this data with thorough local regulatory research and focus on three-bedroom properties where the revenue math is most favorable.
Understanding local STR regulations is essential before investing in Suwanee. Here's the current regulatory landscape:
Short-term rental operators in Suwanee, GA may need to obtain a business license or STR-specific permit from the city of Suwanee or Gwinnett County. Investors should verify current permit requirements directly with local planning and zoning authorities before listing a property.
Common restrictions in suburban Georgia markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules are particularly relevant in Suwanee's planned communities and subdivisions, so investors should review any covenants or community guidelines that may limit or prohibit short-term rental activity.
Georgia imposes state sales tax and local hotel-motel taxes on short-term rentals, and Gwinnett County may levy additional occupancy taxes. Many booking platforms collect and remit a portion of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Suwanee can provide current regulatory guidance.
Financing an Airbnb investment in Suwanee requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Suwanee's STR market is likely to see continued supply growth as investor awareness increases, though the pace of new listings may moderate as competition tightens. Seasonal patterns suggest revenue peaks in the $2,600–$2,900 range during summer months, with softer periods in January and February dipping to around $1,600–$1,800. Occupancy rates may hold steady in the 28–32% range market-wide, with larger properties outperforming, and ADR could see modest upward pressure of 2–4% as hosts refine their pricing for this maturing suburban market."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have changed since the reporting period. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before making investment decisions.
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