Tallahassee, FL Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

55 / 100

Tallahassee offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.

Tallahassee Short-Term Rental Market Overview

Tallahassee's short-term rental market presents an appealing entry point for investors, with average home values around $464,446 and annual STR revenue averaging $21,141 across 617 active listings. The market benefits from demand drivers tied to Florida State University, state government activity, and regional events — particularly visible in the strong fall revenue spike. While occupancy sits at 35% (below the 54% Florida state average), the comparatively low ADR of $185 keeps the barrier to entry accessible and leaves room for well-positioned properties to outperform.

Key Market Statistics

According to Rabbu market data, the Tallahassee short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 617
Average Daily Rate (ADR) vs. $498 state avg. $185
Average Occupancy Rate vs. 54% state avg. 35%
RevPAN ADR * Occupancy Rate $65
Average Monthly Revenue Historical 12-month average $1,761
Average Annual Revenue Historical 12-month average $21,141

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Tallahassee

Tallahassee attracts STR investors because of its university-driven demand, affordable property prices relative to other Florida markets, and strong fall seasonality that rewards strategic operators.

Key investment factors

  • Florida State University and state government create consistent visitor traffic year-round
  • Property prices averaging $464,446 are well below many Florida coastal markets, improving revenue-to-price potential
  • Fall months (September–November) deliver revenue peaks above $1,973–$2,553, offering clear seasonal upside
  • Parking (98%) and kitchen (94%) prevalence signals a guest base that expects home-like stays, suiting whole-home rentals
  • Larger properties (4+ bedrooms) command significantly higher RevPAN, creating a niche for group and family accommodations

Expert Market Assessment

"Tallahassee represents a moderate-opportunity market where careful property selection and seasonal pricing strategy matter more than in higher-occupancy destinations. The pronounced revenue peak in October ($2,553) and strong fall months signal event-driven demand — likely tied to college football and legislative sessions — while June ($1,406) marks the softest point. Investors targeting 3- to 5-bedroom properties will find the strongest revenue-to-effort ratio, with annual earnings ranging from roughly $27,600 to $36,700. The ROI score of 55 out of 100 reflects balanced fundamentals: average revenue-to-price metrics and stable — if unspectacular — occupancy and growth trends."

— Rabbu Market Analysis Team

Understanding Tallahassee's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Tallahassee Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Tallahassee's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market with balanced but not exceptional fundamentals. All four calculation factors — revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance — rate as average, suggesting consistent if modest returns rather than outsized gains. Pairing this score with thorough local regulatory research and a focus on higher-performing property sizes (3–5 bedrooms) can help investors unlock stronger outcomes than the market average implies.

Short-Term Rental Regulations in Tallahassee

Understanding local STR regulations is essential before investing in Tallahassee. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Tallahassee, Florida, may be required to obtain a local business tax receipt and register with the state's Division of Hotels and Restaurants. Investors should verify current permit and licensing requirements with the City of Tallahassee and Leon County before listing a property.

Key Restrictions

Common STR restrictions in Florida markets include occupancy limits, noise and parking ordinances, and minimum stay requirements that can vary by zoning district. HOA and deed restrictions may also apply to individual properties, so reviewing governing documents is essential before purchasing an investment property.

Tax Obligations

Florida imposes a state sales tax and a local tourist development tax on short-term rentals, which platforms like Airbnb often collect automatically on behalf of hosts. Operators should confirm their obligations with the Florida Department of Revenue and Leon County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Tallahassee can provide current regulatory guidance.

Short-Term Rental Financing for Tallahassee

Financing an Airbnb investment in Tallahassee requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Tallahassee Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Tallahassee's STR market is expected to see continued steady demand, particularly during fall months when university events and football season drive bookings. ADR could edge up modestly in the 2–4% range as listing supply growth (currently 116% year-over-year) begins to stabilize. Occupancy rates are likely to remain in the 33–38% range market-wide, though operators who target underserved property sizes and optimize pricing around seasonal peaks may capture above-average performance. Investors should plan for pronounced seasonality, with softer months in summer and winter requiring careful cash-flow management."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Tallahassee, FL

What is the average Airbnb occupancy rate in Tallahassee?
The average occupancy rate for Airbnb listings in Tallahassee is currently 35%, which sits below the Florida state average of 54%. Occupancy varies by property size, with studios leading at 43% and 5-bedroom units at 39%, while 4-bedroom properties average 29%. Investors who optimize their pricing strategy around peak-demand periods can often outperform the market average.
How much do Airbnb hosts make in Tallahassee?
On average, Airbnb hosts in Tallahassee earn approximately $1,761 per month or $21,141 per year based on trailing 12-month performance data. Revenue scales significantly with property size — 1-bedroom listings average about $11,590 annually, while 4-bedroom properties bring in around $36,406 and 6+ bedroom homes can reach $52,953. Actual earnings depend on factors like location, guest experience, and pricing optimization.
Is Tallahassee a good market for Airbnb investment?
Tallahassee scores a 55 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from university-related demand, state government activity, and relatively affordable property prices averaging $464,446. While occupancy runs below the state average, the low entry cost compared to coastal Florida markets means the revenue-to-price ratio remains competitive, especially for larger properties. Investors should be prepared for noticeable seasonality, with October being the strongest month.
What is the average daily rate (ADR) for Airbnb in Tallahassee?
The average daily rate in Tallahassee is $185, significantly lower than the $498 Florida state average. ADR increases with property size: studios average $83, 2-bedrooms come in at $164, 3-bedrooms at $232, and 5-bedroom properties command $475 per night. This pricing structure reflects Tallahassee's position as an affordable, demand-driven market rather than a luxury destination.
Are short-term rentals legal in Tallahassee?
Short-term rentals are permitted in Tallahassee, though operators typically need to comply with state-level registration through Florida's Division of Hotels and Restaurants and may need a local business tax receipt. Regulations can vary by zoning district and neighborhood, and HOA restrictions may apply to specific properties. It's important to verify current rules with the City of Tallahassee and Leon County before investing.
When is peak season for Airbnb in Tallahassee?
Peak season in Tallahassee runs from September through November, with October being the standout month at $2,553 in average revenue — roughly 82% higher than the softest month, June ($1,406). This fall surge is likely driven by Florida State University football, homecoming events, and legislative activity. A secondary uptick occurs in spring (March–May), making those months a solid secondary earning period.
How many Airbnbs are there in Tallahassee?
As of April 2026, there are 617 active Airbnb listings in Tallahassee. The supply is concentrated in 1-bedroom (181 listings), 3-bedroom (172), and 2-bedroom (161) properties, while larger homes with 5+ bedrooms remain scarce with only 13 total listings. Year-over-year listing growth is at 116%, indicating the market is expanding rapidly.
How is Airbnb revenue calculated in Tallahassee?
The annual and monthly revenue figures for Tallahassee are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks like October's surge and softer periods like June. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts across the Tallahassee market
  • Average daily rates, occupancy rates, and RevPAN metrics by property size
  • Monthly and annual revenue trends based on trailing 12-month booking performance
  • Popular amenity prevalence across active listings to identify guest expectations
  • Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.

Next Steps

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