Taos, NM Airbnb Market Data, Statistics, and Occupancy Rates

Taos Short-Term Rental Market Overview

Taos, NM blends ski-season appeal with summer art-and-outdoor tourism, creating a dual-peak revenue cycle that few small mountain markets can match. With 179 active Airbnb listings and an average annual revenue of $32,730 per property, the market pairs above-average occupancy stability with a healthy growth trend. Property values averaging $652,228 keep the revenue-to-price ratio in line with state norms, making Taos a compelling option for investors seeking lifestyle-market returns without the volatility of larger resort towns.

Key Market Statistics

According to Rabbu market data, the Taos short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Taos

Taos attracts STR investors because its year-round tourism drivers — skiing, arts, and outdoor recreation — support above-average occupancy stability alongside meaningful revenue potential relative to property costs.

Expert Market Assessment

"Taos presents an attractive opportunity for STR investors willing to navigate a compact, tourism-driven market. Revenue peaks strongly in August ($4,092) and July ($3,909), with a secondary winter surge in March ($3,622) and December ($3,098), while April ($1,309) and November ($1,628) mark the softest months — a spread that underscores the importance of dynamic pricing. The ROI score of 56 out of 100 reflects solid occupancy stability and positive growth trends tempered by a below-average supply/demand balance, meaning well-managed properties should outperform but new entrants need a clear differentiation strategy."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Taos

Average revenue by month in Taos

Taos displays clear dual-peak seasonality: summer dominates with August ($4,092) and July ($3,909) as the top earners, while a winter bump in March ($3,622) and December ($3,098) reflects ski-season demand. The spread between the peak month and the slowest — April at $1,309 — is roughly 3:1, underscoring the need for aggressive pricing adjustments across seasons.

Active Airbnb listings by property size in Taos

One-bedroom properties dominate supply with 87 of 179 total listings (nearly 49%), followed by 43 two-bedroom units. Larger configurations — 3-bedroom (28) and 4-bedroom (11) — are notably underrepresented, which could signal an opportunity given their significantly higher revenue potential.

Average daily rate (ADR) by property size in Taos

ADR scales sharply with size, rising from $156 for 1-bedrooms to $294 for 3-bedrooms and $392 for 4-bedroom properties. The jump from 2-bedroom ($195) to 3-bedroom ($294) represents the steepest premium increase, suggesting that the step up to a larger property commands outsized nightly pricing power in this market.

Average RevPAN by property size in Taos

Four-bedroom properties deliver the highest RevPAN at $140, followed by 3-bedrooms at $99 — both well above the studios and 1-bedrooms that tie at $64. Two-bedroom units lag at just $48 in RevPAN, making them the weakest performers when occupancy-adjusted revenue is the benchmark.

Average occupancy rates by property size in Taos

One-bedroom listings lead occupancy at 41%, with studios close behind at 38%, reflecting their affordability and appeal to solo travelers and couples. Two-bedroom properties sit lowest at 25%, while 3- and 4-bedrooms hover in the mid-30s — a profile suggesting that smaller units fill more consistently but larger ones compensate with higher per-night revenue.

Average monthly revenue by property size in Taos

Three-bedroom properties are the top monthly earners at $4,130, outperforming even 4-bedroom units ($3,821), likely due to stronger occupancy at a still-premium nightly rate. Studios ($2,399), 1-bedrooms ($2,534), and 2-bedrooms ($2,555) cluster closely together, indicating that simply adding a second bedroom doesn't meaningfully boost monthly income.

Average annual revenue by property size in Taos

The 3-bedroom configuration stands out with $49,571 in average annual revenue — over 60% more than 1-bedrooms ($30,413) and 2-bedrooms ($30,665). Four-bedroom properties follow at $45,863, making the 3-to-4-bedroom range the clear sweet spot for investors targeting maximum annual return potential in Taos.

Most common amenities for Airbnb listings in Taos

Parking leads at 95% prevalence, reflecting the car-dependent nature of Taos, while self check-in (83%) and kitchen access (79%) signal that guests expect both convenience and self-sufficiency. Outdoor amenities like backyards (74%), patios (64%), and BBQ grills (49%) are widespread, and the 30% hot tub rate suggests this feature could serve as a meaningful differentiator for listings that include it.

Understanding Taos's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Taos earns an ROI Score of 56 out of 100, placing it in the 'Attractive Opportunity' band — a market with genuine upside tempered by a few factors worth monitoring. Occupancy stability and market growth trend both rate above average, pointing to strengthening demand fundamentals, while the revenue-to-price ratio sits at average and the supply/demand balance falls below average due to rapid listing growth (94% year-over-year). Pairing this data with thorough local regulatory research and a focus on high-RevPAN property sizes (3–4 bedrooms) will help investors position for the strongest returns.

Short-Term Rental Regulations in Taos

Understanding local STR regulations is essential before investing in Taos. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Taos, New Mexico may be required to obtain a business registration or STR permit from the Town of Taos or Taos County before listing a property. Investors should verify current permit requirements directly with local planning and zoning offices, as rules can evolve.

Key Restrictions

Common restrictions in New Mexico mountain communities can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise and parking regulations, and HOA covenants that may prohibit or limit short-term rentals. Investors should review both municipal ordinances and any applicable homeowners association rules before purchasing.

Tax Obligations

Short-term rental hosts in New Mexico are generally subject to the state's gross receipts tax as well as any applicable local lodgers' tax. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with the New Mexico Taxation and Revenue Department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Taos can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Taos is expected to maintain its dual-peak seasonality, with summer months (July–August) and winter ski season (December–March) continuing to anchor revenue. Occupancy stability is rated above average, and the market growth trend is tracking positively, suggesting ADR could edge up 2–4% as demand firms through peak periods. Investors should note that the supply/demand balance currently leans below average, so monitoring new listing activity will be important — though the relatively small total inventory of 179 listings means even modest demand increases can meaningfully lift per-property performance."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Taos, NM

What is the average Airbnb occupancy rate in Taos?

The average occupancy rate for Airbnb listings in Taos is currently 35%, which sits just below the New Mexico state average of 36%. Occupancy varies by property size — 1-bedroom units lead at 41%, while 2-bedroom properties trail at 25%. The market's above-average occupancy stability rating suggests that hosts who price competitively and maintain high-quality listings can sustain bookings through both peak and off-peak periods.

How much do Airbnb hosts make in Taos?

On average, Airbnb hosts in Taos earn approximately $2,727 per month or $32,730 annually, based on trailing 12-month booking data. Earnings vary significantly by property size: 3-bedroom listings lead with roughly $4,130 per month ($49,571 annually), while studios and 1-bedrooms average closer to $2,400–$2,534 monthly. Peak months like August can push revenue above $4,000, while slower months like April may drop below $1,400.

Is Taos a good market for Airbnb investment?

Taos earns a Rabbu ROI Score of 56 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a positive growth trend, both driven by year-round tourism spanning winter skiing and summer arts and outdoor activities. The main consideration is a below-average supply/demand balance, meaning investors should focus on differentiated properties — particularly 3- and 4-bedroom homes — that can command premium nightly rates and outperform the market average.

What is the average daily rate (ADR) for Airbnb in Taos?

The average daily rate across all active Airbnb listings in Taos is $222, slightly below the New Mexico state average of $249. ADR scales meaningfully with property size: studios average $170, 1-bedrooms come in at $156, 2-bedrooms at $195, 3-bedrooms at $294, and 4-bedroom properties command the highest at $392 per night.

Are short-term rentals legal in Taos?

Short-term rentals are currently permitted in Taos, NM, though operators may need to obtain local permits or business registrations. As with many New Mexico communities, specific regulations around occupancy, zoning, parking, and tax obligations may apply. Investors should check directly with the Town of Taos and Taos County for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Taos?

Taos has a pronounced dual-peak season. Summer is the strongest period, with August averaging $4,092 and July $3,909 in monthly revenue. A secondary winter peak hits in March ($3,622) and December ($3,098), driven by ski tourism. The slowest months are April ($1,309) and November ($1,628), making dynamic pricing essential for maximizing year-round returns.

How many Airbnbs are there in Taos?

There are currently 179 active Airbnb listings in Taos as of April 2026. The market has experienced significant year-over-year listing growth of 94%, indicating rapidly increasing investor interest. Supply is concentrated in smaller units, with 1-bedroom properties accounting for 87 of those listings, followed by 43 two-bedroom and 28 three-bedroom properties.

How is Airbnb revenue calculated in Taos?

The annual and monthly revenue figures shown for Taos are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks (like August at $4,092) and slower periods (like April at $1,309). Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and pricing data for the Taos market
• Average daily rate, RevPAN, and monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns covering studio through 4-bedroom configurations
• Amenity prevalence data across active listings to identify guest expectations and competitive advantages
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations are subject to change; always verify with municipal authorities before investing. Individual property performance will vary based on location, condition, pricing strategy, and management quality.