Taos Ski Valley, NM Airbnb Market Data, Statistics, and Occupancy Rates

Taos Ski Valley Short-Term Rental Market Overview

Taos Ski Valley offers a niche mountain resort STR market with just 96 active Airbnb listings and a notably high average daily rate of $414—well above the New Mexico state average of $249. With average annual revenue of $35,728 and home values around $847,139, the revenue-to-price ratio requires careful deal selection, but the market's dual-season appeal (winter skiing and summer outdoor recreation) provides diversified demand that many ski-only destinations lack. The ROI score of 52 out of 100 reflects a competitive opportunity where selective investors can still find attractive returns.

Key Market Statistics

According to Rabbu market data, the Taos Ski Valley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Taos Ski Valley

Investors are drawn to Taos Ski Valley for its premium ADR driven by resort-destination demand, dual-season revenue potential, and a relatively small supply of listings that keeps the market from feeling oversaturated.

Expert Market Assessment

"Taos Ski Valley presents a competitive but viable STR opportunity for investors willing to be selective. The market's strength lies in its dual-season revenue curve—August leads at $4,467 in average monthly revenue while March and December also perform well above $3,300—but deep troughs in April ($1,430) and November ($1,779) mean cash-flow planning must account for significant seasonal swings. Below-average occupancy stability at 43% overall tempers the impressive ADR, and the 53% jump in active listings year over year suggests the window for low-competition entry is narrowing. Larger properties, particularly 3- and 4-bedroom units, stand out as the strongest performers, generating the highest RevPAN and occupancy rates in the market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Taos Ski Valley

Average revenue by month in Taos Ski Valley

Revenue in Taos Ski Valley follows a pronounced dual-peak pattern, with August ($4,467) and July ($4,268) leading the year and March ($3,953) representing the winter high point. April ($1,430) and November ($1,779) are the clear low points, creating a revenue spread of over $3,000 between the best and worst months—investors should budget for significant seasonal cash-flow variation.

Active Airbnb listings by property size in Taos Ski Valley

Two-bedroom units dominate supply with 34 of the 96 active listings, followed by 1-bedrooms at 25. Larger properties are notably scarce—only 6 four-bedroom and 15 three-bedroom listings are active—which may signal an opportunity for investors targeting higher-revenue configurations with less direct competition.

Average daily rate (ADR) by property size in Taos Ski Valley

ADR scales sharply with property size, nearly quadrupling from $197 for studios to $762 for 4-bedroom homes. The jump from 1-bedroom ($224) to 2-bedroom ($402) is particularly steep, suggesting that the added space commands a substantial premium in this resort market.

Average RevPAN by property size in Taos Ski Valley

RevPAN increases steadily with bedroom count, from $74 for studios to $359 for 4-bedroom properties. Three- and 4-bedroom units deliver the most compelling revenue per available night, indicating that their higher ADRs are not offset by meaningfully lower occupancy.

Average occupancy rates by property size in Taos Ski Valley

Occupancy rates are relatively compressed across property sizes, ranging from 38% for studios to 47% for 4-bedroom homes. The fact that the largest units maintain the highest occupancy—despite also carrying the highest nightly rates—suggests strong group and family demand for spacious ski-village accommodations.

Average monthly revenue by property size in Taos Ski Valley

Monthly revenue rises dramatically with size: 4-bedroom properties average $8,444 per month, more than five times the $1,585 generated by studios. The jump from 2-bedroom ($3,003) to 3-bedroom ($4,652) represents an attractive step-up for investors considering mid-size properties.

Average annual revenue by property size in Taos Ski Valley

Four-bedroom properties stand out at $101,336 in average annual revenue, the only configuration breaking six figures. Even 3-bedroom listings produce a solid $55,832 annually, while studios and 1-bedrooms in the $19K–$20K range may struggle to justify the high property costs in this market.

Most common amenities for Airbnb listings in Taos Ski Valley

Kitchen (94%), parking (93%), and self check-in (89%) are near-universal in Taos Ski Valley listings, reflecting baseline guest expectations for mountain vacation rentals. Differentiating amenities like hot tubs (25%) and ski-in/ski-out access (18%) are far less common, presenting an opportunity for hosts to stand out by offering these sought-after features.

Understanding Taos Ski Valley's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Taos Ski Valley's ROI score of 52 out of 100 places it in the Competitive Opportunity band, reflecting a market where demand and premium pricing are real but entry costs and rising competition require disciplined deal sourcing. The revenue-to-price ratio and market growth trend are both rated average, while occupancy stability scores below average—a reflection of the significant seasonal swings between peak and shoulder months. Investors should pair this data with thorough local regulatory research and target property sizes (3–4 bedrooms) where performance metrics are strongest to improve their odds of solid returns.

Short-Term Rental Regulations in Taos Ski Valley

Understanding local STR regulations is essential before investing in Taos Ski Valley. Here's the current regulatory landscape:

Permit Requirements

Taos Ski Valley, New Mexico may require short-term rental permits or business registration for properties rented on a nightly or weekly basis. Investors should verify current requirements directly with the Village of Taos Ski Valley and the State of New Mexico before listing a property.

Key Restrictions

Common restrictions in mountain resort communities like Taos Ski Valley can include occupancy limits tied to property size, noise ordinances, designated parking requirements, and minimum-stay rules during peak periods. HOA covenants are especially prevalent in condo-heavy ski villages and may impose additional limitations or outright prohibit short-term rentals, so reviewing governing documents is essential before purchasing.

Tax Obligations

New Mexico levies gross receipts tax on short-term rental income, and the Village of Taos Ski Valley may impose additional local lodgers' taxes. Major booking platforms typically collect and remit some of these taxes on behalf of hosts, but operators should confirm their full filing obligations with the New Mexico Taxation and Revenue Department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Taos Ski Valley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Taos Ski Valley's dual-season demand pattern—peaking in July–August and again in December–March—should continue supporting ADR levels in the $400+ range, though the 53% year-over-year growth in active listings signals rising competition that may put modest downward pressure on occupancy. We estimate occupancy rates will hover around 40–45% market-wide, with larger properties maintaining an edge. ADR could see 1–3% gains as resort-area property improvements keep pace with guest expectations. Investors entering this market should plan for pronounced shoulder-season softness in April and November, budgeting conservatively for months where revenue may dip below $1,800."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Taos Ski Valley, NM

What is the average Airbnb occupancy rate in Taos Ski Valley?

The average occupancy rate for Airbnb listings in Taos Ski Valley is currently 43%, which exceeds the New Mexico state average of 36%. Occupancy varies by property size, ranging from 38% for studios up to 47% for 4-bedroom properties. Seasonal fluctuations are notable, with summer and winter months driving higher fill rates and shoulder seasons like April and November seeing softer demand.

How much do Airbnb hosts make in Taos Ski Valley?

On average, Airbnb hosts in Taos Ski Valley earn approximately $2,977 per month and $35,728 per year based on trailing 12-month performance data. Larger properties command significantly more—4-bedroom listings average around $8,444 per month ($101,336 annually), while studios bring in roughly $1,585 per month. Actual earnings depend on property quality, pricing strategy, amenities offered, and how effectively hosts manage seasonal demand shifts.

Is Taos Ski Valley a good market for Airbnb investment?

Taos Ski Valley earns an ROI score of 52 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from a premium ADR of $414 and dual-season demand from both skiers and summer visitors, but below-average occupancy stability and elevated home values ($847,139 average) mean investors need to source deals carefully. Larger properties tend to deliver the strongest returns, and competition is increasing with 53% year-over-year listing growth. Thorough due diligence on property costs and realistic revenue expectations are key to making this market work.

What is the average daily rate (ADR) for Airbnb in Taos Ski Valley?

The average daily rate in Taos Ski Valley is $414, which is 66% higher than the New Mexico state average of $249. ADR scales steeply with property size: studios average $197 per night, while 4-bedroom properties command $762. This premium pricing reflects the resort destination's appeal and the types of accommodations guests expect in a ski village setting.

Are short-term rentals legal in Taos Ski Valley?

Short-term rentals generally operate in Taos Ski Valley, as evidenced by 96 active Airbnb listings in the market. However, local regulations, permit requirements, and tax obligations may apply. Investors should check with the Village of Taos Ski Valley and the State of New Mexico for the latest rules, and review any HOA or condo association governing documents before purchasing a property for STR use.

When is peak season for Airbnb in Taos Ski Valley?

Taos Ski Valley has a distinctive dual-peak season. Summer is actually the strongest revenue period, with August averaging $4,467 and July averaging $4,268 in monthly revenue. The winter ski season also performs well, with March at $3,953 and December at $3,381. The weakest months are April ($1,430) and November ($1,779), representing the shoulder transitions between ski and summer seasons.

How many Airbnbs are there in Taos Ski Valley?

As of April 2026, there are 96 active Airbnb listings in Taos Ski Valley. The supply is concentrated in smaller units: 2-bedroom properties make up the largest share with 34 listings, followed by 25 one-bedroom listings and 15 three-bedroom properties. Active listings have grown 53% year over year, indicating increasing investor interest in this market.

How is Airbnb revenue calculated in Taos Ski Valley?

The annual and monthly revenue figures shown for Taos Ski Valley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary meaningfully based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Taos Ski Valley and surrounding areas
• Average daily rate, occupancy, and RevPAN trends by property size and month
• Historical revenue and yield metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify current rules with municipal and state authorities before investing. Individual property results will vary based on location within the market, property condition, pricing strategy, and management quality.