Taylor, TX Airbnb Market Data, Statistics, and Occupancy Rates

Taylor Short-Term Rental Market Overview

Taylor, TX is a small but rapidly evolving short-term rental market east of Austin, currently hosting just 44 active Airbnb listings. With an average annual revenue of $15,668, an ADR of $165 (well below the $276 Texas state average), and occupancy sitting at 26% versus the 33% state benchmark, the market presents a challenging revenue picture for most property types. The 175% year-over-year growth in active listings signals surging investor interest—likely tied to the area's proximity to major semiconductor and industrial developments—but demand has not yet caught up to the expanding supply.

Key Market Statistics

According to Rabbu market data, the Taylor short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Taylor

Investors look at Taylor primarily for its proximity to Austin's tech corridor and large-scale industrial projects, though current STR performance metrics require careful scrutiny before committing capital.

Expert Market Assessment

"Based on current data, Taylor presents limited investment potential with an ROI score of 32 out of 100. Revenue generation is modest—the market-wide average of $1,305 per month won't cover carrying costs on a $442,471 property without significant supplemental income or a below-market purchase price. Seasonality is moderate: March is the peak month at $1,704, while January dips to just $845, creating a roughly 2:1 spread between the best and worst months. The opportunity here is speculative and timing-dependent, best suited for investors who believe near-term industrial development will translate into measurably higher occupancy within the next few years."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Taylor

Average revenue by month in Taylor

Taylor's revenue peaks in March at $1,704 and bottoms out in January at just $845, creating a roughly 2:1 seasonal spread. The summer months (June–August) form a secondary plateau around $1,362–$1,586, while the fourth quarter tapers steadily from $1,324 in October down to $1,104 in December.

Active Airbnb listings by property size in Taylor

One-bedroom units account for the largest share of Taylor's 44 listings at 15, followed by 2-bedroom and 3-bedroom properties tied at 10 each, and just 6 four-bedroom homes. The relatively thin supply of 4-bedroom listings could represent a niche opportunity given that size's substantially higher revenue and RevPAN performance.

Average daily rate (ADR) by property size in Taylor

ADR in Taylor scales predictably with size, from $116 for 1-bedroom units up to $231 for 4-bedroom properties. The jump from 3 bedrooms ($172) to 4 bedrooms ($231)—a 34% premium—is the steepest increment and may offer the best rate leverage for investors willing to operate larger homes.

Average RevPAN by property size in Taylor

Two-bedroom and 4-bedroom listings tie for the highest RevPAN at $65, meaningfully outperforming 3-bedroom ($34) and 1-bedroom ($18) units. The weak RevPAN for 1-bedroom listings reflects their low 16% occupancy, suggesting this segment is oversupplied relative to demand in Taylor.

Average occupancy rates by property size in Taylor

Two-bedroom listings lead occupancy at 41%, nearly double the market average and well ahead of 4-bedroom (28%), 3-bedroom (20%), and 1-bedroom (16%) units. This disparity suggests that mid-size accommodations align best with current traveler demand in Taylor, offering more predictable cash flow.

Average monthly revenue by property size in Taylor

Four-bedroom properties are the clear top earners at $2,531 per month, roughly 1.8× the revenue of 3-bedroom ($1,437) and 2-bedroom ($1,396) listings. One-bedroom units trail significantly at $661/month, a figure that would make it very difficult to cover operating costs on most properties.

Average annual revenue by property size in Taylor

Annual revenue ranges dramatically from $7,943 for 1-bedroom listings to $30,382 for 4-bedroom homes—nearly a 4× difference. Against Taylor's average home value of $442,471, even the 4-bedroom segment's $30,382 yields a gross revenue-to-price ratio under 7%, underscoring the need for below-market acquisition or value-add strategies to generate meaningful returns.

Most common amenities for Airbnb listings in Taylor

Parking is universal at 100% of Taylor listings, followed closely by self check-in (93%) and a full kitchen (91%)—signaling that guests expect a self-sufficient, drive-in experience. Differentiation amenities like hot tubs (7%) and pools (5%) are rare, which could present a competitive advantage for investors willing to add these features to attract bookings in a low-occupancy market.

Understanding Taylor's ROI Score: 32/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Taylor's ROI score of 32 out of 100 places it in the "Limited investment potential" band, reflecting below-average occupancy stability and a below-average market growth trend despite average marks on revenue-to-price ratio and supply/demand balance. The rapid influx of new listings (175% YoY growth) without a proportional demand increase is the primary drag on the score. Investors interested in Taylor should pair this data with thorough local regulatory research and property-level underwriting to identify whether specific opportunities can outperform the broader market averages.

Short-Term Rental Regulations in Taylor

Understanding local STR regulations is essential before investing in Taylor. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Taylor, TX should verify whether permits or registration are required by both the City of Taylor and the State of Texas. Local requirements can change quickly in growing markets, so confirming current rules with the city's planning or code enforcement department before purchasing is strongly recommended.

Key Restrictions

Common STR restrictions in Texas municipalities may include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants in newer Taylor subdivisions may also restrict or prohibit short-term rentals, so investors should review any applicable deed restrictions before closing on a property.

Tax Obligations

Texas imposes a state hotel occupancy tax on short-term rentals, and Williamson County or the City of Taylor may levy additional local lodging taxes. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their obligations to avoid penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Taylor can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Taylor's STR landscape will likely remain in flux as new supply continues to enter the market ahead of sustained demand growth. Occupancy rates may stay in the 24–28% range unless major construction-workforce or corporate-relocation demand materializes more consistently. ADR could see modest upward pressure of 2–5% as the area's profile grows, but investors should anticipate that revenue stability will lag behind more established Texas markets until the supply-demand imbalance narrows. Property-level diligence and conservative underwriting are especially important during this transitional phase."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Taylor, TX

What is the average Airbnb occupancy rate in Taylor?

The average Airbnb occupancy rate in Taylor is currently 26%, which trails the Texas state average of 33%. Occupancy varies significantly by property size—2-bedroom listings lead at 41%, while 1-bedroom units see just 16%. Investors should note that the market's rapid supply growth (175% year-over-year) may be contributing to below-average fill rates across the board.

How much do Airbnb hosts make in Taylor?

On average, Airbnb hosts in Taylor earn approximately $1,305 per month or $15,668 per year based on trailing 12-month performance data. Revenue varies widely by property size: 1-bedroom listings average $661/month ($7,943 annually), while 4-bedroom properties earn roughly $2,531/month ($30,382 annually). These figures reflect historical averages across comparable active listings and individual results will depend on pricing, property quality, and management.

Is Taylor a good market for Airbnb investment?

Taylor currently carries a Rabbu ROI Score of 32 out of 100, indicating limited investment potential based on available data. Below-average occupancy (26%) and rapid supply growth create headwinds, though the market's proximity to major industrial projects could shift the fundamentals over time. Investors considering Taylor should conduct deep property-level analysis and underwrite conservatively, as market-wide averages suggest tight margins at current home values.

What is the average daily rate (ADR) for Airbnb in Taylor?

The average daily rate for Airbnb listings in Taylor is $165, which is well below the Texas state average of $276. ADR scales with property size: 1-bedroom units average $116, 2-bedrooms come in at $159, 3-bedrooms at $172, and 4-bedroom properties command $231 per night. The lower ADR relative to the state reflects Taylor's position as a smaller, emerging market outside of Austin's urban core.

Are short-term rentals legal in Taylor?

Short-term rentals are generally permitted in Texas, but local regulations in Taylor may require specific permits, registrations, or compliance with zoning rules. The City of Taylor and Williamson County may have additional requirements, and HOA restrictions in newer developments could limit or prohibit STR activity. Investors should verify all applicable rules with local authorities and review any deed restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Taylor?

Peak season in Taylor runs from March through August, with March generating the highest average monthly revenue at $1,704. July ($1,586) and August ($1,509) are also strong months. The slowest period falls in January ($845) and December ($1,104), creating a noticeable seasonal dip that investors should factor into cash-flow projections.

How many Airbnbs are there in Taylor?

As of April 2026, there are 44 active Airbnb listings in Taylor. The supply is dominated by 1-bedroom properties (15 listings), followed by 2-bedroom and 3-bedroom units (10 each) and 4-bedroom homes (6 listings). Notably, the number of active listings has grown 175% year-over-year, signaling significant new supply entering this small market.

How is Airbnb revenue calculated in Taylor?

The annual and monthly revenue figures for Taylor are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up into a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary meaningfully based on property quality, pricing strategy, amenities, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Taylor, TX
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings in the market
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have changed since the reporting period. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.