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Rabbu ROI Score
Taylorsville offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Taylorsville, NC is a small but emerging short-term rental market with just 24 active Airbnb listings and notable 150% year-over-year listing growth, signaling rising investor interest. Average annual revenue sits at $19,428 against average home values of $423,052, creating a modest but real revenue-to-price ratio. The market's above-average supply/demand balance and proximity to outdoor attractions — evidenced by nearly 30% of listings featuring lake access or waterfront amenities — point to a niche leisure-driven opportunity worth exploring for the right investor profile.
According to Rabbu market data, the Taylorsville short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 24 |
| Average Daily Rate (ADR) | vs. $262 state avg. | $170 |
| Average Occupancy Rate | vs. 34% state avg. | 18% |
| RevPAN | ADR * Occupancy Rate | $31 |
| Average Monthly Revenue | Historical 12-month average | $1,619 |
| Average Annual Revenue | Historical 12-month average | $19,428 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors look at Taylorsville for its favorable supply/demand dynamics, relatively affordable entry points compared to nearby mountain and lake markets, and growing leisure-travel demand.
Key investment factors
"Taylorsville presents a moderate opportunity for STR investors who are comfortable with pronounced seasonality and a still-developing demand base. Revenue peaks sharply in summer — July averages $2,656 versus just $571 in January — meaning roughly half of annual income concentrates between June and September. The ROI score of 61 out of 100 reflects this duality: healthy supply/demand fundamentals and a reasonable revenue-to-price relationship are offset by below-average market growth trends and occupancy well under the state norm. Investors targeting 3-bedroom properties with lake-oriented amenities are best positioned to capture the strongest returns this market offers."
— Rabbu Market Analysis Team
Taylorsville's revenue profile is highly seasonal: July leads at $2,656 per month while January bottoms out at just $571, representing a nearly 5x spread. The June-through-October stretch accounts for the bulk of annual income, so investors should plan cash reserves to carry fixed costs through the slow winter months.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$571 |
| February |
|
$725 |
| March |
|
$1,001 |
| April |
|
$1,635 |
| May |
|
$1,598 |
| June |
|
$2,377 |
| July |
|
$2,656 |
| August |
|
$2,187 |
| September |
|
$1,866 |
| October |
|
$1,895 |
| November |
|
$1,717 |
| December |
|
$1,196 |
Supply is evenly split across 1-, 2-, and 3-bedroom properties with 6 listings each, which is unusual for most STR markets. This balanced distribution means no single property size is obviously underserved, though the even playing field could benefit hosts who differentiate through amenities or location rather than size alone.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
6 |
| 3 bedrooms |
|
6 |
ADR climbs steadily from $105 for 1-bedroom units to $157 for 3-bedroom properties, a roughly 50% premium for adding two bedrooms. Given that acquisition costs for larger homes don't necessarily scale at the same rate, 3-bedroom properties appear to offer the most compelling rate-to-cost trade-off.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$105 |
| 2 bedrooms |
|
$131 |
| 3 bedrooms |
|
$157 |
Three-bedroom listings deliver the highest RevPAN at $40 per night, doubling the $20 figure for 1-bedroom properties. This gap is driven by both higher nightly rates and better occupancy, making 3-bedroom configurations the clear leader in revenue efficiency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$20 |
| 2 bedrooms |
|
$27 |
| 3 bedrooms |
|
$40 |
Occupancy rises with property size: 1-bedrooms fill 19% of available nights, 2-bedrooms reach 21%, and 3-bedrooms lead at 26%. While all sizes trail the 34% North Carolina state average, the 3-bedroom segment's relative strength suggests family and group travelers are the primary demand driver in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
19% |
| 2 bedrooms |
|
21% |
| 3 bedrooms |
|
26% |
Three-bedroom properties earn approximately $2,033 per month — nearly double the $1,002 generated by 1-bedroom units. The jump from 2-bedroom ($1,288) to 3-bedroom revenue is especially notable, reflecting the combined benefit of higher ADR and stronger occupancy at the larger size.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,002 |
| 2 bedrooms |
|
$1,288 |
| 3 bedrooms |
|
$2,033 |
At $24,405 per year, 3-bedroom properties generate more than twice the annual revenue of 1-bedroom listings ($12,034) and roughly 58% more than 2-bedroom units ($15,460). For investors weighing property size against return potential, the data clearly favors the larger configuration in Taylorsville.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$12,034 |
| 2 bedrooms |
|
$15,460 |
| 3 bedrooms |
|
$24,405 |
Kitchen and parking are universal (100% of listings), while self check-in and laundry facilities appear in over 80% — setting a high baseline for guest expectations. Lake access and waterfront features, present in about 29% of listings, represent a meaningful differentiator that likely commands premium bookings during peak summer season.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Self Check-in |
|
83% |
| Washer |
|
83% |
| Dryer |
|
79% |
| Backyard |
|
71% |
| Patio or Balcony |
|
63% |
| Workspace |
|
58% |
| Outdoor Furniture |
|
50% |
| BBQ Grill |
|
46% |
| Lake Access |
|
29% |
| Waterfront |
|
29% |
| Pets |
|
17% |
| Beach Access |
|
8% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Taylorsville Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Above average | 15% |
Taylorsville's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, driven by an average revenue-to-price ratio and a favorable supply/demand balance that offsets softer occupancy stability and below-average market growth trends. The score suggests real but not exceptional return potential — investors who target the right property type (3-bedrooms near lake amenities) may outperform the market average meaningfully. Pairing this data with on-the-ground regulatory research and a conservative seasonal cash-flow model will help validate whether a specific Taylorsville property meets your return thresholds.
Understanding local STR regulations is essential before investing in Taylorsville. Here's the current regulatory landscape:
Short-term rental operators in Taylorsville, North Carolina may need to obtain a permit or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Taylorsville and Alexander County offices, as regulations in smaller North Carolina municipalities can evolve quickly.
Common restrictions that may apply include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking mandates. HOA covenants in certain neighborhoods could impose additional limitations or outright prohibitions on short-term rentals, so reviewing deed restrictions before purchasing is essential.
North Carolina requires short-term rental operators to collect and remit state and local occupancy taxes, along with applicable sales tax. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the North Carolina Department of Revenue to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Taylorsville can provide current regulatory guidance.
Financing an Airbnb investment in Taylorsville requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Taylorsville's STR market is likely to continue expanding as new hosts enter a still-undersupplied area. Summer months should remain the primary revenue driver, with July revenues potentially reaching $2,500–$2,800 for the market average, while winter months will stay soft. ADR could see modest increases in the 1–3% range as hosts refine pricing strategies for this maturing market, though occupancy rates — currently at 18% overall — may remain below the state average of 34% as new supply absorbs available demand. Investors should plan for pronounced seasonality and budget conservatively around off-peak cash flow."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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