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Rabbu ROI Score
Tellico Plains presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Tellico Plains offers a niche short-term rental market tucked into the foothills of Tennessee's Cherokee National Forest, where outdoor recreation and scenic mountain getaways drive guest interest. With just 50 active Airbnb listings and an average annual revenue of $25,115, the market is small but growing—active listings surged 104% year over year. An average daily rate of $225 sits below the Tennessee state average of $309, while the 22% occupancy rate trails the state's 29%, signaling that selective deal sourcing and strong listing optimization will be critical for investors entering this market.
According to Rabbu market data, the Tellico Plains short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 50 |
| Average Daily Rate (ADR) | vs. $309 state avg. | $225 |
| Average Occupancy Rate | vs. 29% state avg. | 22% |
| RevPAN | ADR * Occupancy Rate | $48 |
| Average Monthly Revenue | Historical 12-month average | $2,092 |
| Average Annual Revenue | Historical 12-month average | $25,115 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Tellico Plains for its affordable entry point relative to other Tennessee mountain markets, combined with the appeal of nature-based tourism that supports weekend and seasonal demand.
Key investment factors
"Tellico Plains presents a competitive but uneven opportunity for STR investors. The ROI score of 35 out of 100 reflects average revenue-to-price ratios and market growth, but below-average occupancy stability is the primary drag on overall performance. Seasonality is pronounced—October peaks at $3,032 in average monthly revenue while February dips to just $1,070—so investors should plan for meaningful cash-flow swings. Properties that can capture the strongest demand windows (summer through late fall) and differentiate through amenities or unique guest experiences will be best positioned to outperform market averages."
— Rabbu Market Analysis Team
Revenue in Tellico Plains follows a strong seasonal curve, peaking in October at $3,032 and hitting its lowest point in February at $1,070—a nearly 3x spread between the best and worst months. The June through November stretch consistently delivers above-average returns, making this window critical for annual cash-flow planning.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,229 |
| February |
|
$1,070 |
| March |
|
$1,842 |
| April |
|
$1,324 |
| May |
|
$1,872 |
| June |
|
$2,196 |
| July |
|
$2,919 |
| August |
|
$2,305 |
| September |
|
$2,248 |
| October |
|
$3,032 |
| November |
|
$2,544 |
| December |
|
$2,529 |
One-bedroom listings dominate supply with 19 of the market's 50 active properties, followed by 15 two-bedroom and just 10 three-bedroom units. Given that 3-bedroom properties deliver the strongest revenue and occupancy metrics, their relative scarcity could represent an underserved niche worth targeting.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
19 |
| 2 bedrooms |
|
15 |
| 3 bedrooms |
|
10 |
ADR does not scale linearly with size—2-bedroom listings actually have the lowest rate at $187, while 3-bedrooms lead at $227 and 1-bedrooms sit at $194. The premium jump to 3 bedrooms is modest in dollar terms but pairs with significantly better occupancy, making larger units the more compelling investment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$194 |
| 2 bedrooms |
|
$187 |
| 3 bedrooms |
|
$227 |
Three-bedroom properties deliver the strongest RevPAN at $83, nearly double the $44 earned by 1-bedroom units and far ahead of the $30 for 2-bedroom listings. This gap underscores that 3-bedroom configurations capture not just higher rates but meaningfully better occupancy-adjusted revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$44 |
| 2 bedrooms |
|
$30 |
| 3 bedrooms |
|
$83 |
Occupancy rates vary dramatically by size: 3-bedroom properties lead at 37%, while 1-bedrooms average 23% and 2-bedrooms trail at just 16%. For investors prioritizing consistent cash flow, the larger property sizes offer substantially more reliable booking patterns in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
23% |
| 2 bedrooms |
|
16% |
| 3 bedrooms |
|
37% |
Three-bedroom listings generate $3,144 per month on average, more than double the $1,485 earned by 1-bedroom properties and well ahead of 2-bedrooms at $1,993. The revenue gap between sizes is significant enough that investors should carefully weigh acquisition costs against the earning power of larger configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,485 |
| 2 bedrooms |
|
$1,993 |
| 3 bedrooms |
|
$3,144 |
Annual revenue scales meaningfully with size, from $17,822 for 1-bedroom units to $23,926 for 2-bedrooms and $37,733 for 3-bedroom properties. A 3-bedroom listing earns more than twice its 1-bedroom counterpart, making it the configuration with the strongest gross return potential in Tellico Plains.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$17,822 |
| 2 bedrooms |
|
$23,926 |
| 3 bedrooms |
|
$37,733 |
Kitchens and parking are near-universal at 96% of listings, while BBQ grills (82%) and patios or balconies (78%) signal that outdoor living is a baseline guest expectation in this mountain market. Hot tubs appear in only 34% of listings, suggesting an opportunity for differentiation given the area's nature-retreat positioning.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
96% |
| Parking |
|
96% |
| BBQ Grill |
|
82% |
| Patio or Balcony |
|
78% |
| Self Check-in |
|
74% |
| Washer |
|
64% |
| Dryer |
|
62% |
| Outdoor Furniture |
|
62% |
| Pets |
|
50% |
| Backyard |
|
48% |
| Workspace |
|
48% |
| Hot Tub |
|
34% |
| Waterfront |
|
14% |
| EV Charger |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Tellico Plains Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Tellico Plains earns a Rabbu ROI Score of 35 out of 100, placing it in the 'Competitive Opportunity' band where investor interest is real but returns require more deliberate strategy. The score reflects average revenue-to-price ratios and market growth alongside below-average occupancy stability, which is the main factor pulling the overall rating down. Investors should pair these data points with thorough local regulatory research and focus on 3-bedroom properties, which significantly outperform smaller units across every key metric.
Understanding local STR regulations is essential before investing in Tellico Plains. Here's the current regulatory landscape:
Short-term rental operators in Tellico Plains, Tennessee may be required to obtain permits or register their properties with local or county authorities. Investors should verify current requirements with Monroe County and the State of Tennessee before listing a property.
Common STR restrictions in Tennessee communities can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking regulations, and HOA-level restrictions that may prohibit or limit rentals. Potential investors should review any applicable zoning rules and homeowner association covenants before purchasing.
Tennessee imposes state and local sales and occupancy taxes on short-term rentals, and hosts should expect to collect and remit these obligations. Many booking platforms like Airbnb handle tax collection automatically, but it's wise to confirm with a tax professional that all state and county obligations are being met.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Tellico Plains can provide current regulatory guidance.
Financing an Airbnb investment in Tellico Plains requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Tellico Plains is likely to see continued supply growth as investor interest follows the rapid 104% year-over-year listing increase, which could put further pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will remain concentrated in the summer and fall months, with October and July leading the calendar. ADR may see modest upward movement in the 1–3% range as hosts differentiate with amenities like hot tubs and pet-friendly policies, though occupancy is estimated to hover in the 20–25% range market-wide without meaningful shifts in demand drivers."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects trailing performance and may not account for recent regulatory changes or shifts in local demand. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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