Telluride, CO Airbnb Market Data, Statistics, and Occupancy Rates

Telluride Short-Term Rental Market Overview

Telluride stands out as one of Colorado's most premium short-term rental markets, with an average daily rate of $685—well above the $529 state average—driven by its world-class ski terrain and summer festival scene. The market's 447 active listings generate an average annual revenue of $86,149, though home values averaging nearly $5.84 million mean investors need to be highly selective to achieve attractive cash-on-cash returns. Occupancy sits at 40%, slightly below the state average, reflecting the pronounced seasonality that comes with a mountain resort destination. For investors who can identify the right property at the right price point, the revenue potential per night is substantial.

Key Market Statistics

According to Rabbu market data, the Telluride short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Telluride

Telluride attracts investor interest because of its ultra-premium nightly rates and dual-season demand from ski and summer tourism, though high acquisition costs demand careful deal sourcing.

Expert Market Assessment

"Telluride earns a 'Competitive Opportunity' designation with an ROI score of 41 out of 100, reflecting a market where demand and nightly rates are genuinely impressive but where elevated property prices compress the revenue-to-price ratio. Seasonality is sharp—revenue swings from a low of roughly $1,924 in April to a peak near $12,735 in July—so cash flow planning needs to account for lean shoulder months. The occupancy stability factor scores above average, which is encouraging for investors concerned about booking consistency during the months the market is active. With supply growing at 136% year-over-year and the supply/demand balance rated average, success here increasingly depends on property differentiation, superior guest experience, and strategic pricing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Telluride

Average revenue by month in Telluride

Telluride's revenue profile shows dramatic seasonality, with July ($12,735) as the single highest-earning month and March ($11,465) and February ($11,155) forming the winter peak. The spread between the best and worst months is stark—April bottoms out at just $1,924—so investors should budget for lean spring and late-fall periods when planning cash flow.

Active Airbnb listings by property size in Telluride

One-bedroom units dominate the supply with 142 listings, followed by 2-bedrooms (115) and 3-bedrooms (101), while larger properties are far scarcer—only 10 listings each in the 5-bedroom and 6+ bedroom categories. This supply concentration at smaller sizes could present a less competitive environment for investors willing to acquire or develop larger properties.

Average daily rate (ADR) by property size in Telluride

ADR scales aggressively with size in Telluride, climbing from $263 for studios to $2,516 for 6+ bedroom homes—nearly a 10x premium. The steepest jump occurs between 3-bedroom ($783) and 4-bedroom ($1,295) properties, suggesting that the 4-bedroom threshold is where guests begin paying substantially more for group and luxury accommodations.

Average RevPAN by property size in Telluride

Revenue per available night follows a clear upward curve with property size, from $92 for studios to $1,122 for 6+ bedroom homes. Five-bedroom properties deliver $701 RevPAN and 6+ bedrooms reach $1,122, making larger configurations the strongest performers on a per-night basis even after accounting for their slightly variable occupancy.

Average occupancy rates by property size in Telluride

Occupancy rates are relatively consistent across property sizes, ranging from 35% for studios to 45% for 6+ bedroom homes. The tight occupancy band suggests that demand scales fairly evenly with size, though the slight premium for the largest properties indicates strong group and family booking demand in this mountain market.

Average monthly revenue by property size in Telluride

Monthly revenue climbs sharply with bedroom count, from $3,200 for studios to $31,175 for 6+ bedroom properties. The leap between 4-bedroom ($15,149) and 5-bedroom ($26,953) units is especially pronounced, highlighting that larger luxury properties capture a disproportionate share of revenue relative to the incremental bedroom added.

Average annual revenue by property size in Telluride

Annual revenue ranges from $38,409 for studios to $374,109 for 6+ bedroom properties, with 5-bedroom homes generating $323,447—roughly seven times what a 1-bedroom earns ($45,258). For investors evaluating return potential, the largest configurations offer the most compelling gross revenue, though acquisition and operating costs must be weighed accordingly.

Most common amenities for Airbnb listings in Telluride

Parking (95%) and kitchen (88%) are near-universal expectations for Telluride guests, while hot tubs (55%) and ski-in/ski-out access (39%) serve as key differentiators in this mountain market. The prevalence of self check-in (81%) and laundry facilities (82–85%) signals that guests expect a high level of convenience, and listings lacking these basics may struggle to compete.

Understanding Telluride's ROI Score: 41/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Telluride's ROI score of 41 out of 100 places it in the 'Competitive Opportunity' band, indicating a market where strong demand and premium pricing coexist with high entry costs that compress the revenue-to-price ratio (rated below average). On the positive side, occupancy stability scores above average, meaning booked nights tend to be relatively reliable during active seasons. Investors should pair this data with thorough local regulatory research and focus on deal sourcing that can improve the acquisition price relative to the market's impressive per-night revenue potential.

Short-Term Rental Regulations in Telluride

Understanding local STR regulations is essential before investing in Telluride. Here's the current regulatory landscape:

Permit Requirements

The Town of Telluride and San Miguel County in Colorado may require short-term rental permits or registration for properties rented on a nightly or weekly basis. Investors should verify current licensing requirements directly with local planning and permitting offices before purchasing.

Key Restrictions

Common restrictions in mountain resort communities like Telluride can include occupancy limits tied to bedroom count, minimum stay requirements during certain seasons, noise ordinances, parking mandates given limited street availability, and potential HOA or condo association rules that may restrict or prohibit short-term rentals in specific buildings or developments. Some jurisdictions also impose caps on the total number of permits issued.

Tax Obligations

Short-term rental operators in Colorado are typically subject to state sales tax, local lodging or occupancy taxes, and potentially a tourism marketing district assessment. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Telluride can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Telluride's STR market is expected to maintain strong seasonal peaks during ski season (February–March) and summer (July), with monthly revenues likely continuing to exceed $11,000–$12,700 during those windows. Active listing growth of 136% year-over-year suggests increasing competition, which could put modest downward pressure on occupancy rates if demand doesn't keep pace. ADR is likely to remain elevated given the luxury positioning of the market, with estimates pointing to relatively stable nightly rates or incremental 1–3% increases during peak months. Investors should watch supply/demand dynamics closely, as the balance is currently rated average and could shift as new inventory enters the market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Telluride, CO

What is the average Airbnb occupancy rate in Telluride?

The average occupancy rate for Airbnb listings in Telluride is currently 40%, which sits slightly below Colorado's statewide average of 45%. Occupancy varies by property size, ranging from 35% for studios to 45% for 6+ bedroom properties. The lower overall average reflects Telluride's sharp seasonality, with strong booking periods during ski season and summer offset by quieter shoulder months in April, May, and November.

How much do Airbnb hosts make in Telluride?

Airbnb hosts in Telluride earn an average of $7,179 per month and approximately $86,149 per year based on trailing 12-month performance data. Earnings scale significantly with property size: studios average about $38,409 annually, while 6+ bedroom properties can generate around $374,109 per year. Peak earning months include July ($12,735), March ($11,465), and February ($11,155), while April is the softest month at roughly $1,924.

Is Telluride a good market for Airbnb investment?

Telluride offers a competitive opportunity for STR investors, scoring 41 out of 100 on Rabbu's ROI Score. The market's strengths lie in premium nightly rates ($685 ADR) and above-average occupancy stability, but very high home values averaging $5.84 million create a below-average revenue-to-price ratio. Investors who can source properties at favorable price points—or who target larger homes where annual revenue reaches into six figures—may find compelling returns. Due diligence on acquisition cost relative to expected income is essential.

What is the average daily rate (ADR) for Airbnb in Telluride?

The average daily rate for Airbnb listings in Telluride is $685, roughly 29% higher than the Colorado state average of $529. ADR scales steeply with property size, from $263 for studios to $2,516 for 6+ bedroom homes. This premium pricing reflects Telluride's positioning as a luxury mountain destination and the high expectations guests have for property quality and amenities.

Are short-term rentals legal in Telluride?

Short-term rentals generally operate in Telluride, Colorado, with 447 active Airbnb listings currently in the market. However, local regulations can include permit or registration requirements, and rules may vary depending on whether a property is within town limits or in surrounding San Miguel County. Investors should consult directly with local authorities and review any applicable HOA or condo association restrictions before making a purchase.

When is peak season for Airbnb in Telluride?

Telluride has two distinct peak seasons. The winter ski season drives strong revenue in February ($11,155) and March ($11,465), while summer brings the highest single month with July averaging $12,735. December also performs well at $8,970 as the holiday ski season ramps up. The slowest period falls in the spring shoulder season, with April averaging just $1,924 and November at $2,178.

How many Airbnbs are there in Telluride?

There are currently 447 active Airbnb listings in Telluride as of April 2026. The supply is concentrated in 1-bedroom (142 listings) and 2-bedroom (115 listings) properties, with 3-bedrooms close behind at 101. Larger properties of 5 bedrooms and above are much less common, with only 10 listings each in the 5-bedroom and 6+ bedroom categories. Active listings have grown 136% year-over-year, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Telluride?

The annual and monthly revenue figures for Telluride are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Telluride market
• Average daily rates, occupancy rates, and revenue per available night metrics
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Supply distribution and performance breakdowns by property size
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.