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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Temple presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Temple, TX is a smaller Central Texas market with 126 active Airbnb listings and an average annual revenue of $16,945 per property. While the average daily rate of $125 sits well below the $276 state average, occupancy at 34% is roughly in line with Texas norms — pointing to a market where affordable pricing keeps demand steady but caps revenue upside. Investors willing to source deals selectively may find workable returns, particularly in larger property configurations that command higher nightly rates.
According to Rabbu market data, the Temple short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 126 |
| Average Daily Rate (ADR) | vs. $276 state avg. | $125 |
| Average Occupancy Rate | vs. 33% state avg. | 34% |
| RevPAN | ADR * Occupancy Rate | $42 |
| Average Monthly Revenue | Historical 12-month average | $1,412 |
| Average Annual Revenue | Historical 12-month average | $16,945 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Temple draws investor attention due to its affordable home values relative to the broader Texas market, though tighter competition and softer occupancy require careful deal selection.
Key investment factors
"Temple presents a competitive opportunity where deal selection matters more than in higher-demand Texas markets. The ROI score of 48 out of 100 reflects average revenue-to-price dynamics paired with below-average occupancy stability and supply/demand balance — a combination that rewards disciplined investors who pick the right property type and pricing strategy. Seasonality is moderate: revenue ranges from a low of $961 in January to a high of $1,649 in November, so operators should plan for leaner winter months. Three-bedroom units look like the sweet spot, combining the largest share of supply (45 listings) with a solid $51 RevPAN that outperforms both smaller and four-bedroom configurations."
— Rabbu Market Analysis Team
Revenue in Temple follows a moderate seasonal curve, with November ($1,649) and July ($1,631) marking the highs and January ($961) representing the low — a roughly 70% spread between peak and trough months. This seasonality is manageable but means investors should budget for two to three months of notably softer income during winter.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$961 |
| February |
|
$973 |
| March |
|
$1,419 |
| April |
|
$1,431 |
| May |
|
$1,468 |
| June |
|
$1,605 |
| July |
|
$1,631 |
| August |
|
$1,529 |
| September |
|
$1,371 |
| October |
|
$1,502 |
| November |
|
$1,649 |
| December |
|
$1,400 |
Three-bedroom properties dominate Temple's supply with 45 of the 126 active listings, followed by one-bedrooms at 30 and two-bedrooms at 24. Four-bedroom units are the least common at just 21 listings, which could signal a relative supply gap for investors targeting larger group or family travelers.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
30 |
| 2 bedrooms |
|
24 |
| 3 bedrooms |
|
45 |
| 4 bedrooms |
|
21 |
ADR scales predictably with size in Temple, from $83 for one-bedroom units up to $153 for four-bedrooms — an 84% premium for adding three bedrooms. The jump from two bedrooms ($111) to three bedrooms ($139) represents the steepest absolute increase at $28 per night, suggesting three-bedroom properties may offer the best rate-to-cost tradeoff.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$83 |
| 2 bedrooms |
|
$111 |
| 3 bedrooms |
|
$139 |
| 4 bedrooms |
|
$153 |
Three-bedroom listings deliver the highest RevPAN at $51, outperforming even four-bedroom units ($46) thanks to a stronger occupancy-to-rate balance. One-bedroom properties lag at just $25 RevPAN, making them the least efficient earners on a per-available-night basis in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$25 |
| 2 bedrooms |
|
$43 |
| 3 bedrooms |
|
$51 |
| 4 bedrooms |
|
$46 |
Two-bedroom units lead occupancy at 39%, while one-bedrooms and four-bedrooms sit at the lower end around 30–31%. The relatively narrow spread across sizes (30–39%) suggests that no property configuration in Temple enjoys a commanding demand advantage, making pricing strategy and guest experience critical differentiators.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
30% |
| 2 bedrooms |
|
39% |
| 3 bedrooms |
|
37% |
| 4 bedrooms |
|
31% |
Monthly revenue climbs steadily with property size, from $954 for one-bedroom listings to $1,752 for four-bedroom properties. The incremental jump between three-bedroom ($1,575) and four-bedroom ($1,752) units is $177 per month — investors should weigh whether the added acquisition and maintenance cost of a fourth bedroom justifies that marginal revenue gain.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$954 |
| 2 bedrooms |
|
$1,302 |
| 3 bedrooms |
|
$1,575 |
| 4 bedrooms |
|
$1,752 |
Four-bedroom properties top the annual revenue chart at $21,027, nearly doubling the $11,456 generated by one-bedroom units. Three-bedroom listings at $18,910 annually represent a strong middle ground, combining the second-highest revenue with the largest supply segment and best RevPAN in the market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$11,456 |
| 2 bedrooms |
|
$15,624 |
| 3 bedrooms |
|
$18,910 |
| 4 bedrooms |
|
$21,027 |
Parking and kitchens are virtually table stakes in Temple at 97% prevalence, with washers (91%), self check-in (88%), and dryers (84%) close behind. Premium amenities like hot tubs, pools, and lake access remain rare (3–4% each), representing potential differentiation opportunities for investors looking to command higher nightly rates or boost occupancy.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Kitchen |
|
97% |
| Washer |
|
91% |
| Self Check-in |
|
88% |
| Dryer |
|
84% |
| Workspace |
|
71% |
| Backyard |
|
68% |
| Pets |
|
67% |
| Outdoor Furniture |
|
42% |
| Patio or Balcony |
|
41% |
| BBQ Grill |
|
33% |
| Hot Tub |
|
4% |
| Lake Access |
|
3% |
| Pool |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Temple Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Temple's ROI score of 48 out of 100 places it in the 'Competitive Opportunity' band, indicating that while the market has potential, investors face headwinds from below-average occupancy stability and a supply/demand balance that has tightened with 120% listing growth over the past year. The revenue-to-price ratio scores as average, meaning deals exist but aren't automatic — selective sourcing matters. Pairing this data with thorough local regulatory research and a focus on three- or four-bedroom properties will help investors identify the best opportunities in this market.
Understanding local STR regulations is essential before investing in Temple. Here's the current regulatory landscape:
Investors considering a short-term rental in Temple, TX should verify whether the city requires a permit, registration, or business license before listing a property. Temple's regulations may evolve, so it's advisable to check directly with the City of Temple and the State of Texas for the most current requirements.
Common restrictions that may apply to STR operators in Texas cities include occupancy limits, noise ordinances, minimum-stay requirements, and designated parking provisions. HOA covenants can impose additional limitations, so investors should review any deed restrictions or community rules before acquiring a property for short-term rental use.
Short-term rental operators in Texas are typically subject to state hotel occupancy tax and may owe local hotel/motel taxes to the city of Temple as well. Major booking platforms often collect and remit state-level taxes on behalf of hosts, but investors should confirm local tax obligations separately to stay compliant.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Temple can provide current regulatory guidance.
Financing an Airbnb investment in Temple requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Temple's short-term rental market is likely to remain competitive. With a 120% year-over-year increase in active listings, supply growth is outpacing demand signals, which could put downward pressure on occupancy unless traveler interest keeps pace. Seasonal patterns suggest revenue will continue to peak in the summer and November corridor, with softer months like January and February averaging under $1,000. Investors should anticipate ADR holding steady or rising modestly by 1–3%, but occupancy rates may compress toward the low 30s if supply additions continue at this clip."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance of active listings and may not account for recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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