Templeton, CA Airbnb Market Data, Statistics, and Occupancy Rates

Templeton Short-Term Rental Market Overview

Templeton, CA sits in the heart of Paso Robles wine country, drawing weekend visitors and wine enthusiasts year-round — yet the STR landscape here is more competitive than it first appears. With 96 active Airbnb listings, an average daily rate of $435, and annual revenue averaging $59,306, the market rewards well-positioned properties but demands careful deal sourcing given average home values near $1.4 million. A 34% occupancy rate trails the California state average of 43%, signaling that standing out from the competition is essential for consistent returns.

Key Market Statistics

According to Rabbu market data, the Templeton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Templeton

Templeton appeals to investors drawn by wine-country tourism demand and premium nightly rates, though high home prices and rapid supply growth require disciplined underwriting.

Expert Market Assessment

"Templeton presents a competitive opportunity where the right property can perform well, but the margin for error is slimmer than in less saturated markets. Revenue peaks sharply in July at $7,671 per month before tapering through winter, with January bottoming out around $2,974 — a spread that underscores meaningful seasonality. With a below-average revenue-to-price ratio and supply growing faster than demand signals warrant, investors who source deals at favorable price points and invest in guest-facing amenities stand the best chance of generating attractive returns. The market suits experienced operators more than first-time investors looking for easy cash flow."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Templeton

Average revenue by month in Templeton

Templeton's revenue cycle peaks sharply in July at $7,671 and dips to $2,974 in January — a roughly 2.6x spread that highlights strong summer seasonality tied to Central Coast wine tourism. Months from June through September consistently top $5,000, while the November-through-February stretch hovers closer to $3,300–$4,500, making winter cash-flow planning critical.

Active Airbnb listings by property size in Templeton

Three-bedroom listings dominate Templeton's supply at 26 units, followed by 1-bedroom (20) and tied at 17 each for 2- and 4-bedroom properties. The 5-bedroom (8) and 6+ bedroom (7) segments are notably thinner, which could represent opportunity for investors willing to operate larger properties in a less crowded niche.

Average daily rate (ADR) by property size in Templeton

ADR in Templeton scales dramatically with size — from $171 for 1-bedroom units up to $1,095 for 6+ bedroom homes, nearly a 6.4x multiplier. The jump from 3-bedroom ($341) to 4-bedroom ($633) is especially pronounced, suggesting that the premium-to-cost trade-off may be strongest for properties in the 4-bedroom range and above.

Average RevPAN by property size in Templeton

RevPAN tells a compelling story for larger properties: 6+ bedroom listings lead at $472 per available night, far outpacing the $63 earned by 1-bedroom units. Four-bedroom properties deliver a solid $201 RevPAN that balances strong nightly rates with reasonable occupancy, making them an efficient middle-ground option.

Average occupancy rates by property size in Templeton

Occupancy rates are highest for 6+ bedroom (43%) and 2-bedroom (42%) listings, while 3-bedroom and 5-bedroom units lag at 28% and 23% respectively. The lower occupancy for mid-size and large properties suggests pricing or competition dynamics that investors should evaluate carefully when projecting cash flow.

Average monthly revenue by property size in Templeton

Monthly revenue rises steeply with bedroom count, from $2,139 for 1-bedroom units to $18,752 for 6+ bedroom properties — nearly a 9x difference. Four-bedroom listings at $8,417 per month represent a strong step-up from 3-bedroom ($4,709), reinforcing the revenue advantage of targeting group-friendly configurations.

Average annual revenue by property size in Templeton

Annual revenue potential ranges from $25,668 for 1-bedroom properties to $225,031 for 6+ bedroom homes, with 4-bedroom ($101,014) and 5-bedroom ($121,512) units also crossing six figures. Given Templeton's high home values, investors should weigh these revenue figures against acquisition costs to determine which property size offers the most realistic path to positive returns.

Most common amenities for Airbnb listings in Templeton

Parking (98%) and kitchens (97%) are near-universal, while outdoor amenities like BBQ grills (87%), outdoor furniture (83%), and backyards (80%) dominate — signaling that guests in Templeton expect a full outdoor entertaining experience. Premium differentiators like hot tubs (33%), pools (19%), and EV chargers (21%) are far less common, offering a clear path for new listings to stand out.

Understanding Templeton's ROI Score: 46/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Templeton's ROI Score of 46 out of 100 places it in the "Competitive Opportunity" band — investor interest and tourism demand are real, but the numbers demand selectivity. The below-average revenue-to-price ratio is the biggest headwind, driven by home values near $1.4 million relative to $59,306 in average annual revenue, while occupancy stability rates average and both market growth trend and supply/demand balance score below average. Pairing this data with thorough local regulatory research and careful acquisition pricing will be key to making the math work in Templeton.

Short-Term Rental Regulations in Templeton

Understanding local STR regulations is essential before investing in Templeton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Templeton, CA — an unincorporated community in San Luis Obispo County — should verify whether a county STR permit or business license is required before listing. Investors are strongly encouraged to contact San Luis Obispo County planning and zoning offices directly for the most current registration requirements.

Key Restrictions

Common STR restrictions in the area may include occupancy limits tied to bedroom count, minimum-stay requirements during certain periods, noise ordinances, and parking mandates. Some properties may also be subject to HOA covenants that further limit or prohibit short-term rentals, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Hosts in California are generally required to collect and remit Transient Occupancy Tax (TOT) on short-term stays, and San Luis Obispo County may impose additional local taxes. Many booking platforms handle tax collection automatically, but investors should confirm compliance with both state and county tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Templeton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Templeton's STR market is likely to face continued supply pressure — active listings have grown 161% year-over-year, which may weigh on occupancy rates unless demand keeps pace. Seasonal patterns suggest summer months (June through August) will remain the strongest booking window, with ADRs potentially holding steady or edging up 1–3% as wine tourism continues to attract visitors. Off-peak months like January and February may see occupancy dip further, so investors should budget conservatively for winter softness. Selective property acquisition and differentiated guest experiences will likely separate profitable hosts from the rest in this increasingly crowded field."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Templeton, CA

What is the average Airbnb occupancy rate in Templeton?

The average Airbnb occupancy rate in Templeton is currently 34%, which falls below the California state average of 43%. Occupancy varies significantly by property size — 2-bedroom and 6+ bedroom listings lead at 42% and 43% respectively, while 5-bedroom properties average just 23%. Seasonal demand patterns and the growing supply of listings both influence these figures.

How much do Airbnb hosts make in Templeton?

Airbnb hosts in Templeton earn an average of $4,942 per month, which translates to roughly $59,306 per year based on trailing 12-month booking data. Earnings vary widely by property size: 1-bedroom units average about $25,668 annually, while 6+ bedroom homes can bring in around $225,031. Peak summer months like July can generate over $7,600 in a single month for the typical listing.

Is Templeton a good market for Airbnb investment?

Templeton offers a competitive opportunity for STR investment, earning a Rabbu ROI Score of 46 out of 100. The market benefits from wine-country tourism and premium nightly rates ($435 ADR), but high home values averaging $1.4 million and a below-average revenue-to-price ratio mean investors need to be selective about acquisitions. Rapid supply growth (161% year-over-year) adds competitive pressure, making property differentiation and smart pricing strategies especially important.

What is the average daily rate (ADR) for Airbnb in Templeton?

The average daily rate for Airbnb listings in Templeton is $435, which is below the California state average of $551. ADR scales substantially with property size — 1-bedroom units average $171 per night, while 6+ bedroom properties command $1,095. This premium pricing for larger homes reflects the market's appeal for group getaways and wine-country retreats.

Are short-term rentals legal in Templeton?

Short-term rentals are generally permitted in the Templeton area, though operators should verify specific permit, licensing, and zoning requirements with San Luis Obispo County. Regulations can include occupancy caps, parking rules, and noise restrictions. Additionally, HOA rules may apply to certain properties, so reviewing all applicable covenants before purchasing is recommended.

When is peak season for Airbnb in Templeton?

Peak season in Templeton runs from June through August, with July being the strongest month at an average revenue of $7,671 per listing. Summer aligns with the height of wine-country tourism and outdoor activity season on the Central Coast. The slowest months are January ($2,974) and February ($3,371), creating a notable seasonal revenue swing that investors should factor into their cash-flow planning.

How many Airbnbs are there in Templeton?

There are currently 96 active Airbnb listings in Templeton as of April 2026. The supply has grown significantly, with a 161% year-over-year increase in active listings. Three-bedroom properties make up the largest share of inventory at 26 listings, followed by 1-bedroom (20) and 2-bedroom and 4-bedroom units (17 each).

How is Airbnb revenue calculated in Templeton?

The annual and monthly revenue figures for Templeton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well the listing is operationally managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple proprietary and third-party sources for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.