Terrell, NC Airbnb Market Data, Statistics, and Occupancy Rates

Terrell Short-Term Rental Market Overview

Terrell, NC is a micro-market lakeside community with just 15 active Airbnb listings, offering investors a low-competition environment near Lake Norman. With an average daily rate of $373—well above the $262 North Carolina state average—the market commands premium nightly pricing, though occupancy sits at 26% compared to the 34% state benchmark. Average annual revenue reaches $51,170 per listing, driven largely by strong summer demand that peaks in July at $7,572 per month.

Key Market Statistics

According to Rabbu market data, the Terrell short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Terrell

Investors consider Terrell for its premium lakefront pricing, minimal competition, and proximity to the Charlotte metro area's large travel-ready population.

Expert Market Assessment

"Terrell presents a niche opportunity for investors comfortable with pronounced seasonality and premium-priced lakefront properties. The market's strength lies in its exceptional summer performance—July and August alone can generate over $14,700 combined—while winter months represent a clear slow period with revenues dropping below $2,100. With only 15 active listings and an ADR that outpaces the state average by 42%, the supply-demand dynamic favors well-appointed waterfront homes. Investors who can ride the seasonal curve and potentially attract shoulder-season guests stand to earn meaningful returns, though year-round cash flow consistency will require strategic pricing and marketing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Terrell

Average revenue by month in Terrell

Terrell's revenue follows a sharp seasonal curve, with July ($7,572) and August ($7,211) delivering roughly 3.5–4x the revenue of the slowest months like February ($1,907) and January ($2,043). Investors should expect summer to carry the lion's share of annual income, with a meaningful drop-off from November through March.

Active Airbnb listings by property size in Terrell

Property size distribution data is not currently available for Terrell, likely due to the small total supply of just 15 listings. Investors should evaluate individual property configurations on a case-by-case basis when considering this market.

Average daily rate (ADR) by property size in Terrell

ADR breakdown by property size is not available for Terrell at this time. Given the market's overall ADR of $373—well above the state average—lakefront positioning and property amenities likely play a larger role in rate-setting than bedroom count alone.

Average RevPAN by property size in Terrell

RevPAN by property size data is not currently reported for Terrell. The market-wide RevPAN of $96 reflects the combination of a high ADR ($373) and lower occupancy (26%), suggesting revenue is concentrated in fewer, higher-value bookings.

Average occupancy rates by property size in Terrell

Occupancy rate breakdowns by property size are unavailable for this market. The overall 26% average indicates that most listings experience significant vacancy, particularly outside the June–September peak window.

Average monthly revenue by property size in Terrell

Monthly revenue by property size is not available for Terrell's small listing pool. The market-wide average of $4,264 per month provides a baseline, but performance likely varies considerably between waterfront and non-waterfront properties.

Average annual revenue by property size in Terrell

Annual revenue segmented by bedroom count is not currently available. The market average of $51,170 per year serves as the primary benchmark, though properties with premium lake access and larger footprints likely outperform this figure.

Most common amenities for Airbnb listings in Terrell

Parking (100%), washer/dryer (93%), and self check-in (87%) are near-universal across Terrell listings, while lake access (87%) and waterfront location (67%) underscore the market's lakefront identity. Investors entering this market should prioritize water-oriented amenities and outdoor living features like patios (80%) and BBQ grills (60%) to meet established guest expectations.

Short-Term Rental Regulations in Terrell

Understanding local STR regulations is essential before investing in Terrell. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Terrell, NC may need to obtain permits or register with Catawba County or local municipal authorities. Investors should verify current STR permit requirements directly with the Town of Terrell and the state of North Carolina before listing a property.

Key Restrictions

Common restrictions in North Carolina lake communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations—particularly relevant given the waterfront nature of most Terrell listings. HOA rules are also worth investigating, as many lakeside developments impose their own short-term rental limitations or outright prohibitions.

Tax Obligations

North Carolina imposes state and local occupancy taxes on short-term rentals, and Catawba County may levy additional room taxes. Most major platforms like Airbnb collect and remit these taxes automatically, but hosts should confirm compliance with both state and county tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Terrell can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Terrell's STR market is likely to follow its established seasonal rhythm, with summer months continuing to drive the bulk of annual income. Given the lakefront appeal and limited supply, ADR could see modest gains in the range of 2–5% during peak season as demand for waterfront getaways remains steady. Occupancy may tick up slightly if hosts optimize pricing during shoulder months like May and October, but investors should plan for winter softness with monthly revenues potentially dipping below $2,000 in January and February. Overall, the market appears stable but best suited for operators who can manage pronounced seasonality."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Terrell, NC

What is the average Airbnb occupancy rate in Terrell?

The average Airbnb occupancy rate in Terrell is currently 26%, which falls below the North Carolina state average of 34%. This lower rate reflects the market's strong seasonality—lakefront destinations tend to see concentrated summer bookings with quieter winter months. Hosts who price strategically during shoulder seasons can work to improve their individual occupancy above the market average.

How much do Airbnb hosts make in Terrell?

Airbnb hosts in Terrell earn an average of $4,264 per month and approximately $51,170 per year based on the trailing 12 months of booking data. Revenue is heavily seasonal, with peak months like July generating as much as $7,572 and slower months like February dropping to around $1,907. Individual results vary based on property location, lake access, amenities, and pricing strategy.

Is Terrell a good market for Airbnb investment?

Terrell offers a compelling niche for STR investors drawn to lakefront markets with limited competition. With only 15 active listings and an average daily rate of $373—significantly above the state average—there's clear pricing power. However, occupancy at 26% and pronounced seasonality mean investors should be prepared for quieter winter months. Properties with direct lake access and premium amenities tend to perform best in markets like this.

What is the average daily rate (ADR) for Airbnb in Terrell?

The average daily rate for Airbnb listings in Terrell is $373, which is 42% higher than the North Carolina state average of $262. This premium reflects the lakefront character of the market and guest willingness to pay more for waterfront vacation experiences near Lake Norman.

Are short-term rentals legal in Terrell?

Short-term rentals operate in Terrell, NC, as evidenced by active listings in the market. However, local regulations can change, and operators may need permits or registration with local authorities. Investors should verify current rules with the Town of Terrell, Catawba County, and any applicable HOA before purchasing or listing a property.

When is peak season for Airbnb in Terrell?

Peak season in Terrell runs from June through September, with July being the highest-earning month at $7,572 in average revenue. August follows closely at $7,211. The summer months align with lake tourism demand on Lake Norman. Shoulder months like May ($4,220) and October ($4,326) also perform reasonably well, while January and February represent the slowest period.

How many Airbnbs are there in Terrell?

There are currently 15 active Airbnb listings in Terrell as of April 2026. This small supply base means limited direct competition for hosts, but it also means the market-level data reflects a relatively small sample. Investors should view this as a boutique, low-density market rather than a high-volume destination.

How is Airbnb revenue calculated in Terrell?

The annual and monthly revenue figures for Terrell are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Terrell, NC market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue figures based on trailing 12-month historical booking data
• Amenity prevalence data across active listings to identify guest expectations
• Data sourced from Rabbu proprietary analytics and multiple provider inputs for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects a small sample of 15 active listings, which may result in higher variability in reported averages. Local regulations, HOA restrictions, and tax requirements may change; investors should verify current rules before purchasing or listing a property.