The Colony, TX Airbnb Market Data, Statistics, and Occupancy Rates

The Colony Short-Term Rental Market Overview

The Colony, TX presents an attractive short-term rental opportunity anchored by above-average occupancy (43% vs. the 33% Texas state average) and meaningful revenue potential with an average annual return of $33,842. With just 72 active Airbnb listings and proximity to the DFW metroplex's lakeside attractions, the market remains relatively compact, offering investors a chance to establish presence before competition intensifies. The ROI score of 57 out of 100 reflects solid demand fundamentals tempered by an evolving supply-demand balance.

Key Market Statistics

According to Rabbu market data, the The Colony short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider The Colony

Investors are drawn to The Colony for its strong occupancy relative to the Texas average, manageable competition with only 72 active listings, and proximity to DFW's employment and entertainment hubs.

Expert Market Assessment

"With an ROI score of 57 and an "Attractive Opportunity" designation, The Colony offers a promising entry point for STR investors who target the right property type. Seasonality is moderate — revenue peaks at $3,621 in July and dips to around $2,011 in February, creating a roughly 80% spread between the strongest and weakest months. Four-bedroom homes stand out as the revenue sweet spot, pulling in an estimated $46,645 annually despite slightly lower occupancy, while the market's above-average occupancy stability provides a cushion against seasonal slowdowns. The primary watch item is the supply-demand balance, rated below average, which means investors should monitor new listing growth carefully."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in The Colony

Average revenue by month in The Colony

Revenue in The Colony follows a clear summer-driven pattern, peaking at $3,621 in July and bottoming out at $2,011 in February — a spread of roughly 80%. Investors should plan for softer January–February cash flow while capitalizing on strong May through August performance.

Active Airbnb listings by property size in The Colony

Three-bedroom properties dominate the supply with 32 of 72 active listings (44%), while 2-bedroom and 5-bedroom units are the least represented at 9 and 5 listings respectively. The scarcity of 5-bedroom homes could represent an opportunity for investors willing to target larger group and family stays.

Average daily rate (ADR) by property size in The Colony

ADR rises steeply from $59 for 1-bedroom units to $302–$305 for 4- and 5-bedroom properties, meaning larger homes command roughly 5x the nightly rate. The flattening between 4- and 5-bedroom rates ($302 vs. $305) suggests diminishing pricing power beyond four bedrooms.

Average RevPAN by property size in The Colony

Four-bedroom listings deliver the strongest RevPAN at $122, outperforming both 3-bedroom ($91) and 5-bedroom ($94) properties after accounting for occupancy. This makes the 4-bedroom configuration the most efficient revenue generator on a per-available-night basis in The Colony.

Average occupancy rates by property size in The Colony

Occupancy declines as property size increases, with 1-bedroom units leading at 48% and 5-bedroom homes trailing at 31%. For investors prioritizing consistent bookings and cash-flow stability, smaller units offer an edge, though the higher ADR of larger properties can more than offset the occupancy gap.

Average monthly revenue by property size in The Colony

Four-bedroom properties lead monthly revenue at $3,887, followed by 5-bedroom homes at $3,576 and 3-bedroom units at $3,056. One-bedroom listings average just $869 per month, underscoring the steep revenue advantage that comes with scaling up property size in this market.

Average annual revenue by property size in The Colony

At $46,645 in estimated annual revenue, 4-bedroom homes offer the strongest return potential in The Colony, followed by 5-bedroom properties at $42,920 and 3-bedroom units at $36,672. One-bedroom listings generate roughly $10,432 annually — useful for lower-cost entry points but substantially less impactful as standalone investments.

Most common amenities for Airbnb listings in The Colony

Parking (100%), washer (99%), and kitchen (99%) are essentially table stakes in The Colony, while differentiators like pools (32%), hot tubs (15%), and lake access (10%) remain relatively uncommon. Investors who add premium outdoor amenities can stand out in a market where most listings already cover the basics but few offer experiential extras.

Understanding The Colony's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

The Colony's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where healthy occupancy stability (rated above average) compensates for a supply/demand balance that's trending below average as new listings enter the market. Revenue-to-price and market growth factors both land at average, meaning returns are achievable but not outsized relative to the $658,651 average home value. Pairing this score with hands-on regulatory research and a focus on high-performing 4-bedroom properties can help investors maximize their position.

Short-Term Rental Regulations in The Colony

Understanding local STR regulations is essential before investing in The Colony. Here's the current regulatory landscape:

Permit Requirements

The Colony, Texas may require short-term rental operators to obtain permits or register their properties with the city. Investors should verify current requirements directly with The Colony's planning or code enforcement department and the State of Texas before listing.

Key Restrictions

Common restrictions in Texas municipalities can include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, designated parking mandates, and HOA covenants that may prohibit or limit STR activity. Investors should review any applicable homeowners association rules alongside city ordinances to ensure full compliance.

Tax Obligations

Short-term rental hosts in Texas are typically subject to the state's hotel occupancy tax as well as any local hotel or tourism taxes. Platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm whether additional local tax registration is required in The Colony.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in The Colony can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, The Colony's STR market is expected to maintain its above-average occupancy performance, with rates likely holding in the 40–45% range given steady leisure and corporate demand from the broader Dallas–Fort Worth area. ADR may see modest growth of 2–4% as newer listings raise quality expectations and summer demand strengthens. The 129% year-over-year growth in active listings signals rising investor interest, so early entrants should focus on differentiation — larger properties with premium amenities — to stay ahead of supply additions. Revenue estimates point to continued seasonal peaks in June and July, with winter months remaining the softest period."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in The Colony, TX

What is the average Airbnb occupancy rate in The Colony?

The average Airbnb occupancy rate in The Colony is currently 43%, which significantly outperforms the Texas state average of 33%. Occupancy tends to range from 31% for 5-bedroom properties up to 48% for 1-bedroom units, so property size plays a meaningful role in how consistently your calendar stays booked.

How much do Airbnb hosts make in The Colony?

Based on trailing 12-month booking data, The Colony Airbnb hosts earn an average of $2,820 per month or roughly $33,842 per year. Revenue varies considerably by property size — 4-bedroom homes lead the market at approximately $46,645 annually, while 1-bedroom units average around $10,432 per year. Peak summer months like July can push monthly revenue above $3,600.

Is The Colony a good market for Airbnb investment?

The Colony earns a Rabbu ROI Score of 57 out of 100, classified as an "Attractive Opportunity." Its strengths include above-average occupancy stability and a reasonable revenue-to-price ratio relative to average home values of $658,651. The main consideration is a below-average supply/demand balance due to rapid listing growth (129% year-over-year), so investors should focus on differentiated, well-amenitized properties to stay competitive.

What is the average daily rate (ADR) for Airbnb in The Colony?

The average daily rate in The Colony is $196, which is lower than the $276 Texas state average. ADR scales meaningfully with property size: 1-bedroom listings average $59/night, while 4- and 5-bedroom properties command around $302–$305/night. This pricing structure rewards investors who target larger family-friendly homes.

Are short-term rentals legal in The Colony?

Short-term rentals operate in The Colony, TX, with 72 active Airbnb listings currently on the market. However, local regulations can change, and operators may need permits or registrations. We recommend checking directly with The Colony's city government and reviewing any HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in The Colony?

Peak season in The Colony runs from late spring through summer, with July delivering the highest average monthly revenue at $3,621. June ($3,294) and May ($3,132) are also strong months. The slowest period falls in January and February, when average revenue dips to around $2,011–$2,062. This seasonal pattern aligns with warm-weather lakeside recreation near Lake Lewisville.

How many Airbnbs are there in The Colony?

As of April 2026, there are 72 active Airbnb listings in The Colony. Three-bedroom properties dominate the supply with 32 listings, followed by 1-bedroom and 4-bedroom units at 12 each, 2-bedroom listings at 9, and 5-bedroom properties at 5. The market has seen significant growth, with active listings increasing 129% year-over-year.

How is Airbnb revenue calculated in The Colony?

The annual and monthly revenue figures for The Colony are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Historical monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Popular amenity distribution across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is sourced from Rabbu proprietary analytics and Zillow as of the dates noted and may not reflect the most recent market changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.