Tillamook, OR Airbnb Market Data, Statistics, and Occupancy Rates

Tillamook Short-Term Rental Market Overview

Tillamook, OR, draws visitors with its rugged coastal scenery and outdoor recreation, creating a seasonal but meaningful short-term rental market for investors. With an average daily rate of $583—well above the $383 Oregon state average—and average annual revenue of $42,967 across 160 active listings, the market rewards well-positioned properties. Occupancy sits at 27%, below the state average of 33%, which reflects the area's strong seasonality and suggests that pricing strategy and peak-season optimization are critical to maximizing returns.

Key Market Statistics

According to Rabbu market data, the Tillamook short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Tillamook

Tillamook appeals to STR investors because of its premium nightly rates and coastal tourism demand, balanced against moderate property values relative to many Oregon markets.

Expert Market Assessment

"Tillamook presents an attractive but season-dependent opportunity for short-term rental investors. Revenue swings dramatically—from a low of roughly $1,766 in January to a peak of $7,336 in August—so cash-flow planning needs to account for several lean months. The market's ROI score of 55 out of 100 reflects average revenue-to-price performance and occupancy stability, tempered by below-average marks in market growth trend and supply/demand balance. Investors who target 3- or 4-bedroom properties and optimize for peak-season pricing stand the best chance of generating meaningful annual returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Tillamook

Average revenue by month in Tillamook

Tillamook's revenue curve is sharply seasonal, peaking in August at $7,336 and bottoming out in January at $1,766—a spread of more than 4×. The concentrated summer earning window (June–August accounts for roughly 43% of annual revenue) means investors need to price aggressively during peak months and manage expenses carefully through winter.

Active Airbnb listings by property size in Tillamook

The market's 160 listings skew toward mid-size properties, with 3-bedrooms (47 listings) and 2-bedrooms (42 listings) making up over half the supply. Studios are notably scarce at just 6 listings, which could represent either low demand or an underserved niche for budget-conscious coastal travelers.

Average daily rate (ADR) by property size in Tillamook

ADR climbs steeply from $124 for studios to $775 for 3-bedroom homes, though 4-bedrooms actually dip to $703, suggesting diminishing pricing power at the top end. The sharpest jump comes between 1-bedroom ($339) and 2-bedroom ($571), where adding a second bedroom commands a $232 nightly premium.

Average RevPAN by property size in Tillamook

Three-bedroom properties deliver the highest RevPAN at $200, outperforming 4-bedrooms ($162) and 2-bedrooms ($158) after factoring in occupancy differences. Studios lag considerably at just $24 RevPAN, indicating that their lower rate and occupancy combine for a weak per-night yield.

Average occupancy rates by property size in Tillamook

One-bedroom units lead occupancy at 31%, while larger properties see a gradual decline—3-bedrooms at 26% and 4-bedrooms at 23%. This pattern is typical for vacation markets where smaller units attract more frequent, shorter stays, though the higher ADR on larger homes more than compensates for the occupancy gap.

Average monthly revenue by property size in Tillamook

Four-bedroom properties top the monthly revenue chart at $4,345, closely followed by 3-bedrooms at $4,188, while studios and 1-bedrooms cluster near $2,100–$2,200. The roughly $2,000 monthly gap between a 1-bedroom and a 3-bedroom illustrates the meaningful income advantage of larger, family-friendly configurations in this market.

Average annual revenue by property size in Tillamook

Annual revenue scales from $25,522 for studios to $52,145 for 4-bedroom homes, with 3-bedrooms close behind at $50,265. Given that 3-bedrooms deliver similar annual income to 4-bedrooms but with higher RevPAN and lower acquisition costs in many cases, they may offer the strongest return profile for investors targeting this market.

Most common amenities for Airbnb listings in Tillamook

Parking (97%), a full kitchen (96%), and self check-in (95%) are near-universal, establishing a high baseline for guest expectations in Tillamook. Differentiators like hot tubs (21%), beach access (20%), and pet-friendly policies (58%) are less common and represent clear opportunities for listings to stand out and command premium rates.

Understanding Tillamook's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Tillamook's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue potential and property values align reasonably well but with clear caveats. Revenue-to-price ratio and occupancy stability both rate as average, while market growth trend and supply/demand balance score below average—the 166% year-over-year listing growth is a factor investors should monitor closely. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will give you the clearest picture of whether a Tillamook investment fits your portfolio.

Short-Term Rental Regulations in Tillamook

Understanding local STR regulations is essential before investing in Tillamook. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Tillamook, Oregon may need to obtain a local permit or register their property with Tillamook County or the city before listing. Investors should verify current requirements directly with local planning and zoning authorities, as regulations in coastal Oregon communities can evolve.

Key Restrictions

Common restrictions in Oregon coastal STR markets include occupancy limits based on bedroom count, minimum-stay requirements (particularly during peak season), noise ordinances, designated parking rules, and potential caps on the number of permits issued in certain zones. HOA or community covenants may impose additional limitations that supersede local regulations.

Tax Obligations

STR hosts in Oregon are typically subject to state transient lodging tax and may owe additional county or city occupancy taxes. Platforms like Airbnb often collect and remit state-level taxes automatically, but operators should confirm that all local tax obligations are fully covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Tillamook can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Tillamook's STR performance is likely to remain closely tied to summer tourism, with July and August continuing to drive the lion's share of annual revenue. ADR may hold steady or see modest increases of 1–3% as coastal Oregon destinations remain popular with drive-market travelers, though the 166% year-over-year growth in active listings could put some pressure on occupancy if demand doesn't keep pace. Investors should anticipate occupancy rates hovering in the 25–30% range annually, with stronger performance concentrated in June through September. Strategic pricing during shoulder months—March and September especially—could help capture incremental bookings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Tillamook, OR

What is the average Airbnb occupancy rate in Tillamook?

The average occupancy rate for Airbnb listings in Tillamook is currently 27%, which falls below the Oregon state average of 33%. This reflects the market's strong seasonality—summer months see much higher booking activity, while winter occupancy drops off. One-bedroom units lead with 31% occupancy, while studios trail at 20%. Investors who price competitively during shoulder months can push their individual occupancy above the market average.

How much do Airbnb hosts make in Tillamook?

On average, Airbnb hosts in Tillamook earn approximately $3,580 per month and $42,967 per year based on trailing 12-month performance. Revenue varies significantly by property size: 4-bedroom listings average $52,145 annually, while studios bring in about $25,522. Summer months are the primary revenue drivers, with August averaging $7,336 per listing. Individual results depend on factors like property quality, location, amenities, and pricing strategy.

Is Tillamook a good market for Airbnb investment?

Tillamook earns an ROI score of 55 out of 100, rated as an "Attractive Opportunity" for short-term rental investment. The market's strengths include a high average daily rate of $583 and solid per-night revenue potential, particularly for larger properties. However, occupancy runs below the state average and the market shows below-average growth trends, so investors should plan for pronounced seasonality. Properties with 3–4 bedrooms tend to offer the strongest revenue-to-cost dynamics.

What is the average daily rate (ADR) for Airbnb in Tillamook?

The average daily rate in Tillamook is $583, which is significantly higher than the Oregon state average of $383. ADR scales with property size: studios average $124 per night, while 3-bedroom homes command $775. Interestingly, 4-bedroom properties average $703—slightly less than 3-bedrooms—which may reflect differences in location or amenity mix. The premium ADR is driven by Tillamook's appeal as a coastal destination.

Are short-term rentals legal in Tillamook?

Short-term rentals operate in Tillamook, with 160 active Airbnb listings currently in the market. However, operators may need to comply with local permitting requirements, zoning restrictions, and tax obligations set by Tillamook County or the City of Tillamook. Oregon's coastal communities sometimes impose specific STR regulations, so investors should consult local authorities and review any HOA rules before purchasing a property for short-term rental use.

When is peak season for Airbnb in Tillamook?

Peak season in Tillamook runs from June through August, with August being the top-earning month at an average of $7,336 per listing. July follows closely at $6,826. Revenue drops sharply outside summer—January averages just $1,766, making it the slowest month. March ($3,551) and September ($4,086) serve as productive shoulder months that can help bridge the gap between peak and off-peak periods.

How many Airbnbs are there in Tillamook?

There are currently 160 active Airbnb listings in the Tillamook market. The supply is concentrated in 2- and 3-bedroom properties (42 and 47 listings respectively), with 1-bedrooms at 35 and 4-bedrooms at 26. Studios represent the smallest segment with just 6 listings. Year-over-year listing growth has been significant at 166%, which could increase competition going forward.

How is Airbnb revenue calculated in Tillamook?

The annual and monthly revenue figures for Tillamook are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, location, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Tillamook market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify market standards and differentiators

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with Tillamook County or city authorities before investing. Individual property performance will vary based on location, condition, amenities, management quality, and pricing strategy.