Toccoa, GA Airbnb Market Data, Statistics, and Occupancy Rates

Toccoa Short-Term Rental Market Overview

Toccoa, GA is a small but emerging short-term rental market nestled in northeast Georgia's foothills, where proximity to lakes and outdoor recreation creates seasonal visitor demand. With just 23 active Airbnb listings and an average annual revenue of $21,120 per property, the market is early-stage — offering investors a low-competition environment with average home values around $376,024. Year-over-year listing growth of 138% signals rising investor interest, though the current ADR of $138 and occupancy of 24% sit well below Georgia state averages, suggesting room for optimization by well-positioned operators.

Key Market Statistics

According to Rabbu market data, the Toccoa short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Toccoa

Investors are drawn to Toccoa for its low competition, affordable entry relative to other Georgia lake markets, and seasonal outdoor recreation demand that drives summer bookings.

Expert Market Assessment

"Toccoa presents a moderate opportunity for STR investors willing to navigate a market with pronounced seasonality and below-state-average occupancy. The summer months from June through September drive the bulk of revenue — July alone can generate nearly six times what January produces — meaning cash reserves for the off-season are essential. With an ROI score of 56 out of 100 and all four calculation factors rated as average, this market rewards patient, amenity-focused operators more than those seeking immediate high-yield returns. Investors who can capture lake-oriented demand and differentiate their property through outdoor amenities are best positioned to outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Toccoa

Average revenue by month in Toccoa

Toccoa's revenue cycle is sharply seasonal, with July topping out at $3,060 and January bottoming at just $521 — a nearly 6x swing that underscores the importance of summer tourism for cash flow. The shoulder months of April through June and September through November hover between $1,625 and $2,100, offering meaningful but more modest income.

Active Airbnb listings by property size in Toccoa

The market's supply data currently shows only 2-bedroom properties with 10 active listings, suggesting either a very early-stage market with limited diversity or data concentrated in one segment. This could signal an opportunity for investors to introduce other property sizes — particularly larger homes that might command higher nightly rates.

Average daily rate (ADR) by property size in Toccoa

Two-bedroom properties in Toccoa command an ADR of $131, which is modestly below the overall market average of $138. With only one property size reporting, there's limited ability to compare ADR scaling, but the $131 rate positions 2-bedroom units as affordable vacation options for couples and small groups.

Average RevPAN by property size in Toccoa

Two-bedroom listings generate a RevPAN of $28, reflecting the combination of a $131 ADR and 22% occupancy. This relatively low revenue per available night suggests that improving occupancy through dynamic pricing or extending the booking season could meaningfully increase per-night earnings.

Average occupancy rates by property size in Toccoa

Two-bedroom properties in Toccoa average 22% occupancy, slightly below the market-wide 24% figure. This means properties sit empty roughly four out of every five nights on average, making occupancy improvement one of the biggest levers available to investors looking to boost returns.

Average monthly revenue by property size in Toccoa

Two-bedroom listings bring in an average of $1,594 per month, which trails the overall market average of $1,760. This gap hints that any larger or more premium properties in the market may be pulling the overall average up, and investors in 2-bedroom units should budget around this lower figure.

Average annual revenue by property size in Toccoa

At $19,139 in average annual revenue, 2-bedroom properties deliver a modest return against the $376,024 average home value — translating to a gross yield of roughly 5.1%. Investors should weigh this against operating costs and consider whether property improvements or amenity additions could push revenue closer to or above the $21,120 market-wide average.

Most common amenities for Airbnb listings in Toccoa

Parking (100%), kitchen (91%), and self check-in (87%) are table stakes in Toccoa, while outdoor-oriented amenities like backyard (78%), BBQ grill (78%), and patio/balcony (70%) reflect the market's nature-driven appeal. Lake access (35%) and waterfront (30%) are present but not yet dominant, suggesting that properties offering these features may enjoy a competitive edge in attracting guests.

Understanding Toccoa's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Toccoa's ROI score of 56 out of 100 places it in the 'Attractive Opportunity' band, indicating moderate but genuine investment potential for the right operator. All four scoring factors — Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance — rate as average, meaning there are no standout strengths but also no glaring weaknesses dragging the score down. Investors should pair this data with on-the-ground regulatory research and a realistic seasonal cash-flow plan before committing to a purchase.

Short-Term Rental Regulations in Toccoa

Understanding local STR regulations is essential before investing in Toccoa. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Toccoa, Georgia may need to obtain a local business license or STR permit before listing their property. Investors should verify current requirements directly with the City of Toccoa and Stephens County, as regulations in smaller Georgia markets can evolve quickly.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. Properties within HOA-governed communities may face additional limitations or outright bans on short-term rentals, so reviewing any covenants before purchasing is essential.

Tax Obligations

Georgia requires short-term rental operators to collect state sales tax and local hotel/motel excise taxes, with platforms like Airbnb often handling a portion of tax remittance automatically. Investors should confirm their obligations with the Georgia Department of Revenue and Stephens County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Toccoa can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Toccoa's STR market is likely to see continued supply growth as more investors discover the area, though occupancy may remain in the 22–28% range unless demand drivers accelerate. Revenue is heavily seasonal — July peaks near $3,060 while January dips to roughly $521 — so investors should plan for significant cash-flow variability. ADR could see modest increases of 2–5% if hosts invest in amenities like lake access and hot tubs that differentiate listings, though these estimates depend on broader tourism trends in northeast Georgia."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Toccoa, GA

What is the average Airbnb occupancy rate in Toccoa?

The average Airbnb occupancy rate in Toccoa is currently 24%, which falls below the Georgia state average of 32%. This lower rate reflects the market's strong seasonality, with summer months pulling occupancy higher and winter months bringing it down considerably. Investors who price dynamically and market their properties toward weekend getaways during slower months may be able to push above the market average.

How much do Airbnb hosts make in Toccoa?

Airbnb hosts in Toccoa earn an average of $1,760 per month, which translates to approximately $21,120 in annual revenue based on trailing 12-month booking data. Revenue is heavily seasonal — hosts can expect peak earnings around $3,060 in July, while January may yield only about $521. Actual earnings depend on property quality, pricing strategy, location relative to lakes and attractions, and the amenities offered.

Is Toccoa a good market for Airbnb investment?

Toccoa earns an ROI score of 56 out of 100, placing it in the 'Attractive Opportunity' range. The market offers low competition with only 23 active listings and accessible property prices around $376,024, but occupancy and daily rates trail Georgia state averages. It's best suited for investors who can capitalize on summer tourism and lake-related demand while managing cash flow through the quieter winter months.

What is the average daily rate (ADR) for Airbnb in Toccoa?

The average daily rate for Airbnb listings in Toccoa is $138, compared to the Georgia state average of $299. While this is notably lower than the statewide figure, it reflects Toccoa's positioning as an affordable getaway destination. Hosts offering lake access, waterfront views, or premium outdoor amenities may be able to command rates above the market average.

Are short-term rentals legal in Toccoa?

Short-term rentals are generally permitted in Toccoa, GA, but operators may need to obtain local permits or business licenses. As with many smaller Georgia markets, regulations can change, so prospective investors should check with the City of Toccoa and Stephens County for the most current rules regarding STR permitting, zoning, and tax obligations before purchasing a property.

When is peak season for Airbnb in Toccoa?

Peak season for Airbnb in Toccoa runs from June through September, with July being the strongest month at an average revenue of $3,060 per listing. August follows closely at $2,684, and September generates around $2,100. The off-season bottoms out in January at approximately $521, creating a roughly 6x spread between the highest and lowest earning months.

How many Airbnbs are there in Toccoa?

There are currently 23 active Airbnb listings in Toccoa as of April 2026. This is a small market, but it has seen significant growth with a 138% year-over-year increase in active listings. The limited supply means there's still room for well-positioned new entrants, though investors should watch whether demand keeps pace with the rapid supply growth.

How is Airbnb revenue calculated in Toccoa?

The annual and monthly revenue figures for Toccoa are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Toccoa and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.