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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Toledo offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Toledo, OH stands out as an affordable Midwest market where low property costs amplify short-term rental returns. With an average home value of $208,451 and annual STR revenue averaging $16,711, the revenue-to-price ratio sits well above average — a metric that matters most in Rabbu's ROI scoring. The market currently hosts 203 active Airbnb listings, and while occupancy at 31% trails the Ohio state average slightly, the combination of low entry costs and steady demand creates a compelling case for investors seeking cash-flow-positive properties without coastal price tags.
According to Rabbu market data, the Toledo short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 203 |
| Average Daily Rate (ADR) | vs. $250 state avg. | $126 |
| Average Occupancy Rate | vs. 34% state avg. | 31% |
| RevPAN | ADR * Occupancy Rate | $39 |
| Average Monthly Revenue | Historical 12-month average | $1,392 |
| Average Annual Revenue | Historical 12-month average | $16,711 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Toledo's appeal for STR investors rests on its unusually strong revenue-to-price ratio, which allows lower-cost properties to generate meaningful cash flow relative to acquisition costs.
Key investment factors
"Toledo earns an "Attractive Opportunity" designation with a 63/100 ROI score, reflecting genuine upside tempered by a few softer metrics. The market's strongest asset is its revenue-to-price ratio — at an average annual revenue of $16,711 against $208,451 home values, investors can realistically target positive cash flow on properly managed properties. Seasonality is pronounced, with July revenues ($1,965) running nearly 2.5 times higher than February's ($785), so operators should budget for leaner winter months. The supply-demand balance scores below average, and with listings growing 116% year-over-year, competition is intensifying — making property differentiation and smart amenity choices more important than ever."
— Rabbu Market Analysis Team
Toledo's revenue cycle peaks sharply in July at $1,965 and bottoms out in February at $785, creating a roughly 2.5x spread between the best and weakest months. This pronounced seasonality means investors should plan for five strong months (May–September) and budget carefully through the winter lull.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$885 |
| February |
|
$785 |
| March |
|
$1,156 |
| April |
|
$1,156 |
| May |
|
$1,519 |
| June |
|
$1,707 |
| July |
|
$1,965 |
| August |
|
$1,906 |
| September |
|
$1,539 |
| October |
|
$1,485 |
| November |
|
$1,291 |
| December |
|
$1,311 |
One-bedroom units dominate Toledo's supply with 84 listings (41% of the market), while 4-bedroom properties are scarce at just 14 listings. The relatively thin inventory of larger homes could represent an opportunity for investors willing to acquire 3- or 4-bedroom properties, which face less direct competition.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
84 |
| 2 bedrooms |
|
58 |
| 3 bedrooms |
|
43 |
| 4 bedrooms |
|
14 |
ADR scales steeply with size in Toledo — from $78 for 1-bedroom units up to $245 for 4-bedroom properties, a more than 3x premium. The jump from 2-bedroom ($115) to 3-bedroom ($154) offers a strong price-per-bedroom increase without the significantly lower occupancy that 4-bedroom units experience.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$78 |
| 2 bedrooms |
|
$115 |
| 3 bedrooms |
|
$154 |
| 4 bedrooms |
|
$245 |
Revenue per available night climbs consistently with property size, from $21 for 1-bedrooms to $59 for 4-bedroom listings. Three-bedroom units at $49 RevPAN represent a sweet spot, delivering nearly 2.5x the revenue efficiency of 1-bedrooms while maintaining more manageable acquisition and operating costs than the largest properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$21 |
| 2 bedrooms |
|
$42 |
| 3 bedrooms |
|
$49 |
| 4 bedrooms |
|
$59 |
Two-bedroom properties lead occupancy at 37%, outperforming both smaller 1-bedroom units (28%) and larger 4-bedroom homes (24%). This suggests that mid-size properties attract the most consistent booking demand in Toledo, making them a safer bet for investors prioritizing cash-flow stability over peak nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
28% |
| 2 bedrooms |
|
37% |
| 3 bedrooms |
|
32% |
| 4 bedrooms |
|
24% |
Monthly revenue nearly triples from 1-bedroom listings ($778) to 4-bedroom properties ($2,449), with 3-bedrooms earning a strong $2,051 per month. Investors looking for meaningful monthly income should target 2-bedroom units or larger, as 1-bedroom listings may struggle to cover expenses during off-peak months.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$778 |
| 2 bedrooms |
|
$1,532 |
| 3 bedrooms |
|
$2,051 |
| 4 bedrooms |
|
$2,449 |
Four-bedroom properties lead annual earnings at $29,394, followed by 3-bedrooms at $24,617 — both representing solid returns against Toledo's average home values. Even 2-bedroom listings generate $18,386 annually, which at these price points can translate to attractive yield percentages when acquisition costs remain well below the market's $208,451 average.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$9,335 |
| 2 bedrooms |
|
$18,386 |
| 3 bedrooms |
|
$24,617 |
| 4 bedrooms |
|
$29,394 |
Parking (97%) and kitchen access (95%) are virtually universal in Toledo's listings, while self check-in (89%) and laundry facilities (~78%) signal a market oriented toward independent, longer-stay guests. Differentiators like hot tubs (3%) and waterfront access (4%) are rare, suggesting that adding premium amenities could help a listing stand out in this increasingly competitive market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Kitchen |
|
95% |
| Self Check-in |
|
89% |
| Washer |
|
79% |
| Dryer |
|
77% |
| Workspace |
|
70% |
| Backyard |
|
66% |
| Patio or Balcony |
|
45% |
| Outdoor Furniture |
|
43% |
| Pets |
|
32% |
| BBQ Grill |
|
30% |
| Waterfront |
|
4% |
| Hot Tub |
|
3% |
| Gym |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Toledo Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Toledo's ROI score of 63 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects meaningful earning potential relative to low acquisition costs. Occupancy stability and market growth trend are both average, while the supply-demand balance scores below average — a signal that the rapid influx of new listings (116% YoY growth) is worth watching closely. Investors should pair these data points with local regulatory research and a conservative underwriting approach, especially given the market's seasonal revenue swings.
Understanding local STR regulations is essential before investing in Toledo. Here's the current regulatory landscape:
Short-term rental operators in Toledo, Ohio may be required to obtain permits or register their property with the city before listing. Investors should verify current requirements directly with the City of Toledo's licensing office and review any applicable Ohio state regulations.
Common restrictions in Ohio STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA covenants may impose additional rules or outright bans on short-term rentals, so it's essential to review any deed restrictions before purchasing an investment property.
STR hosts in Ohio are typically subject to state and county lodging taxes, and Toledo may impose its own transient occupancy tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Toledo can provide current regulatory guidance.
Financing an Airbnb investment in Toledo requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Toledo's STR market is expected to maintain moderate growth in line with its current trajectory. Seasonal patterns suggest revenues will continue peaking in the $1,700–$1,965 range during summer months, with winter dips to around $785–$885. ADR could see modest increases of 1–3% as the listing base matures, though the 116% year-over-year growth in active listings warrants monitoring — rapid supply additions could pressure occupancy rates if demand doesn't keep pace. Investors entering now should plan conservatively for off-season months and target property sizes that have historically delivered stronger RevPAN."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change — always verify current requirements before investing.
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