Tomahawk, WI Airbnb Market Data, Statistics, and Occupancy Rates

Tomahawk Short-Term Rental Market Overview

Tomahawk, WI sits in the heart of Wisconsin's Northwoods lake country, where waterfront recreation drives strong summer demand for short-term rentals. With just 47 active Airbnb listings and an average annual revenue of $31,979, this small market offers an accessible entry point — average home values of $451,606 keep acquisition costs well below many comparable vacation destinations. Seasonal swings are pronounced, but the revenue-to-price ratio holds up at an average level, and the limited supply creates room for well-positioned properties to stand out.

Key Market Statistics

According to Rabbu market data, the Tomahawk short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Tomahawk

Tomahawk appeals to investors seeking a lakefront vacation rental market with relatively low acquisition costs and strong summer revenue potential.

Expert Market Assessment

"Tomahawk presents a moderate-opportunity market best suited for investors comfortable with pronounced seasonality. July revenue of $6,575 per listing towers over April's $585, making summer months the primary income driver while winter produces a smaller secondary bump in January and February. The ROI score of 58 out of 100 reflects an attractive but not exceptional profile — solid revenue relative to property prices is offset by below-average occupancy stability and growth trends. Investors who optimize for peak-season bookings and manage costs carefully during slower months stand the best chance of generating meaningful returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Tomahawk

Average revenue by month in Tomahawk

Tomahawk's revenue is heavily summer-weighted, with July ($6,575) and August ($5,184) generating roughly 3–10x what the slowest months produce — April bottoms out at just $585. A modest winter bump in January ($1,950) and February ($2,350) suggests some cold-weather recreation demand, but investors should plan for a concentrated earning window.

Active Airbnb listings by property size in Tomahawk

Three-bedroom properties dominate the supply with 15 of 47 total listings, followed by 2-bedrooms (10) and 4-bedrooms (9). One-bedroom units are the scarcest at just 6 listings, though their low revenue performance suggests the gap reflects limited demand rather than untapped opportunity.

Average daily rate (ADR) by property size in Tomahawk

ADR climbs steadily with size, from $146 for 1-bedroom units to $325 for 4-bedrooms — a 123% premium. The jump from 2-bedrooms ($183) to 3-bedrooms ($259) is particularly steep, suggesting that guests are willing to pay significantly more for the extra space that accommodates family or group lakefront getaways.

Average RevPAN by property size in Tomahawk

Four-bedroom properties deliver the highest RevPAN at $70, followed closely by 3-bedrooms at $60, reflecting stronger revenue efficiency despite similar occupancy rates. One-bedroom units lag far behind at $20 per available night, making them the least efficient configuration in this market.

Average occupancy rates by property size in Tomahawk

Occupancy is remarkably flat across 2-, 3-, and 4-bedroom units at 22–23%, while 1-bedroom listings underperform at just 14%. The consistency among larger property types suggests that demand in Tomahawk is driven by groups and families rather than solo or couples travelers.

Average monthly revenue by property size in Tomahawk

Three-bedroom listings lead monthly revenue at $3,105, edging out 4-bedrooms ($2,689) and 2-bedrooms ($2,471). The gap between 1-bedroom units ($698/month) and everything else is dramatic, reinforcing that Tomahawk's market strongly favors multi-bedroom configurations.

Average annual revenue by property size in Tomahawk

At $37,271 in average annual revenue, 3-bedroom properties offer the strongest return potential in Tomahawk, outperforming 4-bedrooms ($32,277) and 2-bedrooms ($29,661). One-bedroom units generate just $8,381 annually, making them difficult to pencil out at current home values.

Most common amenities for Airbnb listings in Tomahawk

Parking (98%), self check-in (87%), and kitchens (87%) are near-universal, setting a high baseline for guest expectations. What truly defines this market is the prevalence of waterfront (81%), BBQ grills (81%), and lake access (64%) — amenities that signal Tomahawk's identity as a lakefront vacation destination where outdoor living is the primary draw.

Understanding Tomahawk's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Tomahawk's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an average revenue-to-price ratio that makes the numbers work for the right property. However, below-average occupancy stability and market growth trend reflect the reality of a highly seasonal lake market where income concentrates in summer months. Investors should pair this data with thorough local regulatory research and conservative cash-flow modeling to account for the extended off-season.

Short-Term Rental Regulations in Tomahawk

Understanding local STR regulations is essential before investing in Tomahawk. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Tomahawk, WI should be aware that Wisconsin requires tourist rooming house licenses for properties renting for fewer than 30 consecutive days, and the City of Tomahawk or Lincoln County may have additional registration or permit requirements. Investors are strongly encouraged to verify current permit obligations with local authorities before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets include occupancy limits based on bedroom count, noise ordinances, parking requirements, and septic or well capacity rules for lakefront properties. HOA or lake association covenants may impose additional limits on rental frequency or minimum stay lengths, so reviewing any applicable deed restrictions is essential before purchasing.

Tax Obligations

Wisconsin imposes a state room tax of 5% and a county room tax that varies by jurisdiction; Lincoln County may also levy its own room tax on short-term rentals. Platforms like Airbnb often collect and remit state and county taxes automatically, but hosts should confirm that all applicable obligations — including any local tourism fees — are being met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Tomahawk can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Tomahawk's STR market is likely to see continued summer-driven demand, with July and August remaining the clear revenue peaks. The 158% year-over-year listing growth signals rising investor interest, which could put modest downward pressure on occupancy if supply outpaces demand — investors should monitor this closely. ADR may hold steady or see incremental gains of 1–3% as hosts compete on amenity quality rather than price, and full-year occupancy is expected to remain in the 20–25% range given the market's heavy seasonality."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Tomahawk, WI

What is the average Airbnb occupancy rate in Tomahawk?

The average occupancy rate for Airbnb listings in Tomahawk is currently 22%, which falls below the Wisconsin state average of 38%. This reflects the market's strong seasonality — summer months see significantly higher demand while spring and late fall are quieter periods. Occupancy varies by property size, with 2- and 3-bedroom units leading at 23%, while 1-bedroom listings trail at 14%.

How much do Airbnb hosts make in Tomahawk?

On average, Airbnb hosts in Tomahawk earn approximately $2,664 per month and $31,979 per year based on the trailing 12-month historical average. Revenue varies significantly by property size: 3-bedroom listings lead with an average annual revenue of $37,271, while 1-bedroom units average $8,381. Summer months — particularly July at $6,575 — drive the bulk of annual income.

Is Tomahawk a good market for Airbnb investment?

Tomahawk scores a 58 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from a reasonable revenue-to-price ratio and limited supply of just 47 active listings. However, occupancy stability and market growth trend are below average, meaning investors should plan for significant seasonality and carefully evaluate whether summer revenue can offset slower months. Properties with waterfront access and strong amenity packages tend to perform best.

What is the average daily rate (ADR) for Airbnb in Tomahawk?

The average daily rate for Airbnb listings in Tomahawk is $283, which is below the Wisconsin state average of $368. ADR scales meaningfully with property size — 1-bedroom listings average $146 per night, while 4-bedroom properties command $325. This pricing structure rewards investors who target larger, family-sized lakefront properties.

Are short-term rentals legal in Tomahawk?

Short-term rentals are generally permitted in the Tomahawk, WI area, but operators should be aware that Wisconsin requires a tourist rooming house license for stays under 30 days. Local regulations, zoning rules, and any HOA or lake association restrictions may also apply. We recommend checking with the City of Tomahawk and Lincoln County planning departments for the most current requirements before purchasing or listing a property.

When is peak season for Airbnb in Tomahawk?

Peak season in Tomahawk runs from June through August, with July being the clear standout at $6,575 in average monthly revenue. August follows closely at $5,184. A secondary but much smaller bump occurs in January ($1,950) and February ($2,350), likely driven by winter recreation. April is the slowest month, with average revenue of just $585.

How many Airbnbs are there in Tomahawk?

As of April 2026, there are 47 active Airbnb listings in Tomahawk. The market is dominated by 3-bedroom properties (15 listings), followed by 2-bedrooms (10), 4-bedrooms (9), and 1-bedrooms (6). Notably, the number of active listings has grown 158% year-over-year, indicating rising investor interest in this market.

How is Airbnb revenue calculated in Tomahawk?

The annual and monthly revenue figures shown for Tomahawk are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity analysis across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, licensing requirements, and tax obligations vary and should be verified with municipal authorities before investing.