Toquerville, UT Airbnb Market Data, Statistics, and Occupancy Rates

Toquerville Short-Term Rental Market Overview

Toquerville, a small community in southern Utah near Zion National Park, presents an intriguing niche opportunity for short-term rental investors willing to navigate a compact market. With just 28 active Airbnb listings, average annual revenue of $23,774, and an ADR of $163 — well below Utah's $494 state average — the market trades premium pricing for proximity-driven demand. Active listings grew 50% year over year, signaling rising investor interest, though the low occupancy rate of 28% compared to the 42% state average means revenue hinges on seasonal peaks rather than steady bookings.

Key Market Statistics

According to Rabbu market data, the Toquerville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Toquerville

Toquerville appeals to investors seeking a gateway position near Zion National Park with relatively low competition and strong seasonal demand spikes in spring and fall.

Expert Market Assessment

"Toquerville earns an ROI score of 58 out of 100, placing it in the "Attractive Opportunity" band — a market with genuine upside but notable caveats. The revenue-to-price ratio sits below average given the $780,903 average home value against $23,774 in annual revenue, which translates to roughly a 3% gross yield before expenses. Seasonality is pronounced: March peaks at $2,941 in average monthly revenue while January bottoms out at just $1,012, creating a nearly 3:1 swing that investors need to budget around. The market works best for buyers who can acquire property below the average price point or who plan to use it personally during slow months while capturing spring and fall tourism income."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Toquerville

Average revenue by month in Toquerville

Toquerville shows clear seasonal swings, with March ($2,941) and April ($2,702) representing the revenue peak and January ($1,012) marking the low point — a nearly 3x spread that underscores the importance of pricing strategy during spring and fall shoulder seasons. A secondary October bump at $2,444 aligns with fall tourism near Zion National Park.

Active Airbnb listings by property size in Toquerville

Supply is evenly split between one-bedroom and two-bedroom properties at 10 listings each, with no larger configurations currently tracked. This even distribution suggests a potential gap for three-bedroom or larger properties that could capture family and group travelers visiting the Zion corridor.

Average daily rate (ADR) by property size in Toquerville

Two-bedroom listings command $145 per night compared to $93 for one-bedroom units, representing a 56% ADR premium for adding just one bedroom. For investors weighing acquisition costs, the jump from one to two bedrooms appears to offer the strongest rate leverage in this market.

Average RevPAN by property size in Toquerville

Two-bedroom properties deliver a RevPAN of $41 versus just $19 for one-bedroom units, meaning they generate more than twice the revenue per available night after accounting for occupancy differences. This gap makes two-bedroom configurations the clear efficiency leader in Toquerville's small market.

Average occupancy rates by property size in Toquerville

Two-bedroom listings achieve 29% occupancy compared to 20% for one-bedroom properties, indicating that guests booking near Zion tend to prefer slightly larger spaces. While neither figure is high in absolute terms, the steadier demand for two-bedroom units translates to more predictable cash flow.

Average monthly revenue by property size in Toquerville

Two-bedroom properties average $2,454 in monthly revenue, more than doubling the $1,074 that one-bedroom listings generate. This substantial gap makes the two-bedroom format the more compelling option for investors focused on maximizing monthly cash flow in Toquerville.

Average annual revenue by property size in Toquerville

Annually, two-bedroom listings bring in an average of $29,454 compared to $12,895 for one-bedroom units, making the larger format responsible for the bulk of revenue potential in this market. Investors targeting Toquerville should weigh whether the higher acquisition cost of a two-bedroom property is justified by its 128% annual revenue advantage.

Most common amenities for Airbnb listings in Toquerville

Parking (93%) and self check-in (89%) top the amenity list, reflecting the car-dependent, outdoor-recreation nature of this market near Zion National Park. Outdoor-focused amenities like patios (79%), backyards (75%), and outdoor furniture (71%) dominate, while hot tubs (25%) and pools (18%) remain differentiators that could help a listing stand out from competitors.

Understanding Toquerville's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Toquerville's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and average marks for market growth and supply/demand balance. The below-average revenue-to-price ratio is the main drag on the score, reflecting the challenge of generating enough rental income relative to the $780,903 average home value. Investors should pair this data with on-the-ground regulatory research and target properties priced below the market average to improve their yield outlook.

Short-Term Rental Regulations in Toquerville

Understanding local STR regulations is essential before investing in Toquerville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Toquerville, Utah may need to obtain a business license or STR permit from the local municipality before listing a property. Investors should verify current requirements directly with the Town of Toquerville and Washington County, as regulations in smaller Utah communities can change as STR activity grows.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, noise and nuisance ordinances, parking requirements for guests, and potential HOA covenants that restrict or prohibit short-term rentals. Some Utah communities have also explored permit caps or minimum-stay requirements, so checking with local planning departments before purchasing is essential.

Tax Obligations

Utah requires short-term rental operators to collect state and local transient room taxes, along with applicable sales tax. Platforms like Airbnb often handle collection and remittance of these taxes on behalf of hosts, but operators should confirm compliance with the Utah State Tax Commission.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Toquerville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Toquerville's STR market is likely to follow established seasonal patterns, with spring and fall shoulder seasons driving the bulk of revenue. ADR could see modest gains of 1–3% as the area's proximity to Zion National Park continues to attract outdoor recreation travelers, though occupancy may remain in the 25–32% range given the market's leisure-heavy demand profile. The 50% year-over-year growth in listings suggests new supply is entering faster than demand is expanding, which could put downward pressure on per-listing revenue if the trend continues. Investors entering now should plan conservatively around current revenue levels rather than banking on aggressive growth."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Toquerville, UT

What is the average Airbnb occupancy rate in Toquerville?

The average occupancy rate for Airbnb listings in Toquerville is currently 28%, which falls below Utah's statewide average of 42%. This reflects the market's seasonal, leisure-driven demand — occupancy tends to be concentrated in spring and fall months when visitors flock to nearby national parks. Two-bedroom properties achieve slightly higher occupancy at 29%, while one-bedroom units sit at around 20%.

How much do Airbnb hosts make in Toquerville?

On average, Airbnb hosts in Toquerville earn approximately $1,981 per month or $23,774 per year based on trailing 12-month booking data. However, earnings vary significantly by property size: two-bedroom listings average $29,454 annually, while one-bedroom properties bring in around $12,895. Revenue also fluctuates seasonally, with March being the highest-earning month at $2,941 and January the lowest at $1,012.

Is Toquerville a good market for Airbnb investment?

Toquerville scores 58 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from proximity to Zion National Park and above-average occupancy stability, but the revenue-to-price ratio is below average given home values averaging around $780,903. Investors who can acquire property at a competitive price and optimize for spring and fall peak seasons may find solid returns, but this market works best for those comfortable with pronounced seasonality and lower absolute occupancy compared to urban markets.

What is the average daily rate (ADR) for Airbnb in Toquerville?

The average daily rate in Toquerville is $163, which is considerably lower than Utah's state average of $494. ADR scales with property size: one-bedroom listings average $93 per night, while two-bedroom properties command $145 per night. The relatively modest ADR reflects the market's small-town positioning and competition from nearby larger STR hubs in the Zion corridor.

Are short-term rentals legal in Toquerville?

Short-term rentals generally operate in Toquerville, UT, but local regulations may require a business license or permit. As with many smaller Utah communities, rules can evolve as STR activity increases. Investors should verify current permitting requirements, zoning restrictions, and any HOA covenants directly with the Town of Toquerville and Washington County before purchasing a property.

When is peak season for Airbnb in Toquerville?

Peak season in Toquerville centers on spring, with March generating the highest average monthly revenue at $2,941 and April close behind at $2,702. A secondary peak occurs in October at $2,444, aligning with fall foliage and cooler hiking weather near Zion National Park. Winter months are the slowest, with January averaging just $1,012 in revenue.

How many Airbnbs are there in Toquerville?

As of April 2026, there are 28 active Airbnb listings in Toquerville. The supply is evenly split between one-bedroom and two-bedroom properties, with 10 listings in each category. Year-over-year listing growth of 50% indicates increasing investor interest in the area, though the market remains quite small in absolute terms.

How is Airbnb revenue calculated in Toquerville?

The annual and monthly revenue figures for Toquerville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the remainder into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how well a listing is operationally managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy, and rate data for Toquerville, UT
• Revenue per available night (RevPAN) and monthly revenue trends across property sizes
• Seasonal performance patterns based on trailing 12-month booking history
• Property value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.