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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Torrey offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Torrey, UT sits at the gateway to Capitol Reef National Park, making it a compelling niche market for short-term rental investors drawn to Utah's red-rock tourism corridor. With just 29 active Airbnb listings and average annual revenue of $50,949, this micro-market offers a surprisingly concentrated opportunity where a well-positioned property can capture meaningful share. The ROI score of 69 out of 100 reflects above-average occupancy stability and market growth trends, though investors should weigh the seasonal revenue swings and relatively high average home values of $758,430.
According to Rabbu market data, the Torrey short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 29 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $216 |
| Average Occupancy Rate | vs. 42% state avg. | 32% |
| RevPAN | ADR * Occupancy Rate | $69 |
| Average Monthly Revenue | Historical 12-month average | $4,245 |
| Average Annual Revenue | Historical 12-month average | $50,949 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Torrey attracts STR investors because its position as a national-park gateway town creates reliable seasonal tourism demand in a market with extremely limited supply.
Key investment factors
"Torrey presents an attractive but seasonal opportunity for STR investors willing to navigate a small, tourism-dependent market. Revenue peaks sharply in May ($6,265) and October ($5,854), with quieter winter months pulling averages down to roughly $2,100–$2,300 — a spread that underscores the importance of pricing strategy and cost management during the off-season. The market's above-average occupancy stability and growth trend, paired with limited competition, create conditions where a well-run property can outperform. That said, with average home values near $758,430 and annual revenue just over $50,900, investors should model cash flow carefully and consider larger properties that command higher nightly rates."
— Rabbu Market Analysis Team
Torrey's revenue follows a pronounced double-peak pattern, with May ($6,265) and October ($5,854) as the strongest months, while January ($2,108) and February ($2,215) represent the off-season floor. The roughly 3x spread between peak and trough months signals that investors need a pricing and cost strategy that accounts for significant winter slowdowns.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,108 |
| February |
|
$2,215 |
| March |
|
$4,751 |
| April |
|
$5,453 |
| May |
|
$6,265 |
| June |
|
$4,804 |
| July |
|
$4,381 |
| August |
|
$4,051 |
| September |
|
$5,446 |
| October |
|
$5,854 |
| November |
|
$3,319 |
| December |
|
$2,296 |
Two-bedroom listings dominate the market with 10 of 29 active properties, while 1-bedroom and 3-bedroom units each account for 6 listings. The relatively balanced distribution across sizes suggests there isn't a dramatically underserved segment, though the small total count means even one or two well-positioned additions in any category could shift competitive dynamics.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
10 |
| 3 bedrooms |
|
6 |
ADR scales steeply with size in Torrey: 3-bedroom properties command $284 per night — more than double the $138 rate for 1-bedroom units, with 2-bedrooms at $191. The jump from 2 to 3 bedrooms ($93 premium) is particularly notable and suggests that larger properties capture group and family travelers willing to pay meaningfully more.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$138 |
| 2 bedrooms |
|
$191 |
| 3 bedrooms |
|
$284 |
Three-bedroom listings lead RevPAN at $82 per available night, closely followed by 2-bedrooms at $76, while 1-bedroom units lag significantly at just $23. The stark gap for 1-bedrooms reflects both lower rates and much weaker occupancy, making larger units the clear winners on a risk-adjusted revenue basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$23 |
| 2 bedrooms |
|
$76 |
| 3 bedrooms |
|
$82 |
Two-bedroom properties achieve the highest occupancy at 40%, substantially outperforming both 3-bedrooms (29%) and 1-bedrooms (17%). The low 1-bedroom occupancy is a red flag for that segment's cash-flow reliability, while the 2-bedroom sweet spot likely reflects strong demand from couples and small groups visiting Capitol Reef.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
17% |
| 2 bedrooms |
|
40% |
| 3 bedrooms |
|
29% |
Three-bedroom listings generate $5,893 per month on average — nearly 2.5 times the $2,327 earned by 1-bedroom units and 86% more than the $3,164 for 2-bedrooms. For investors focused on monthly cash flow, the 3-bedroom configuration clearly delivers the strongest top-line performance in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,327 |
| 2 bedrooms |
|
$3,164 |
| 3 bedrooms |
|
$5,893 |
At $70,720 in average annual revenue, 3-bedroom properties nearly double the $37,978 earned by 2-bedroom listings and generate over 2.5 times the $27,934 from 1-bedrooms. Given Torrey's high average home values, the 3-bedroom segment offers the most promising path to covering carrying costs and generating positive returns.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$27,934 |
| 2 bedrooms |
|
$37,978 |
| 3 bedrooms |
|
$70,720 |
Parking is universal across Torrey listings (100%), reflecting the car-dependent nature of this rural Utah market, while kitchens (90%), self check-in (86%), and patio or balcony access (79%) round out the essentials. Outdoor-oriented amenities like BBQ grills (69%) and backyards (66%) signal that guests expect a nature-immersive experience, and listings lacking these basics may struggle to compete.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
90% |
| Self Check-in |
|
86% |
| Patio or Balcony |
|
79% |
| Dryer |
|
72% |
| Outdoor Furniture |
|
72% |
| Washer |
|
72% |
| BBQ Grill |
|
69% |
| Backyard |
|
66% |
| Workspace |
|
41% |
| EV Charger |
|
17% |
| Waterfront |
|
14% |
| Pets |
|
10% |
| Lake Access |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Torrey Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Torrey's ROI score of 69 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and market growth trends that reflect growing interest in this national-park gateway town. The revenue-to-price ratio and supply/demand balance both score at average levels, which is consistent with the relatively high home values relative to current revenue. Pairing this score with thorough local regulatory research and a focus on larger, higher-earning property types will help investors make the most informed decision.
Understanding local STR regulations is essential before investing in Torrey. Here's the current regulatory landscape:
Short-term rental operators in Torrey, Utah may need to obtain a business license or STR permit from Wayne County or the Town of Torrey. Investors should verify current registration requirements with local authorities before listing a property.
Common STR restrictions in rural Utah towns can include occupancy limits, noise ordinances, parking requirements, and signage rules. HOA covenants, if applicable, may impose additional limitations on rental activity, so it's important to review any deed restrictions before purchasing.
Utah imposes a statewide transient room tax in addition to any local tourism or resort taxes that may apply in Wayne County. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but owners should confirm local tax obligations are also being satisfied.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Torrey can provide current regulatory guidance.
Financing an Airbnb investment in Torrey requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Torrey's proximity to Capitol Reef and the broader southern Utah national parks circuit should continue driving visitor traffic, particularly during the spring and fall shoulder seasons that already show the strongest revenue. Listings saw 280% year-over-year growth in supply, which bears watching — but the market remains tiny at 29 listings, so demand-side fundamentals still appear supportive. ADR may hold steady or edge up modestly in the 2–4% range as the market matures, while occupancy is expected to hover around 30–40% on average, with pronounced peaks in May and October."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local STR regulations and tax requirements can change; investors should verify current rules with municipal and county authorities before purchasing.
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