Townsend, GA Airbnb Market Data, Statistics, and Occupancy Rates

Townsend Short-Term Rental Market Overview

Townsend, GA is a small coastal-Georgia market with just 25 active Airbnb listings, offering niche appeal for investors drawn to waterfront and nature-oriented getaways. With an average daily rate of $190 and annual revenue averaging $21,120 per listing, the market sits well below Georgia's state averages on both ADR ($299) and occupancy (21% vs. 32%). The compact supply and pronounced seasonality mean careful deal sourcing is essential, but the limited competition could reward operators who target the right guest profiles.

Key Market Statistics

According to Rabbu market data, the Townsend short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Townsend

Townsend appeals to investors seeking a low-competition coastal market where nature-based tourism and waterfront access could deliver returns with selective property acquisition.

Expert Market Assessment

"Townsend presents a competitive but cautious opportunity. The ROI score of 35 out of 100 reflects below-average occupancy stability and muted market growth, counterbalanced by an average revenue-to-price ratio and manageable supply-demand dynamics. Seasonality is a key factor—March stands out at $3,009 in average revenue, while January bottoms out near $990, creating a roughly 3:1 spread between peak and trough months. Investors who can secure properties below the $504K average and optimize for the spring-summer window may find workable margins, but this is not a set-and-forget market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Townsend

Average revenue by month in Townsend

March is the clear revenue leader at $3,009, more than three times January's $990, revealing sharp seasonality concentrated in spring and mid-summer. July ($2,619) provides a secondary peak, while the November-through-January stretch represents the softest earning period for Townsend hosts.

Active Airbnb listings by property size in Townsend

Supply in Townsend is tightly concentrated, with 10 three-bedroom and 8 two-bedroom listings accounting for the visible inventory. The absence of 1-bedroom, studio, or 4+ bedroom options could represent either a niche opportunity or a reflection of limited demand for those configurations in this market.

Average daily rate (ADR) by property size in Townsend

ADR scales modestly from $185 for 2-bedroom properties to $197 for 3-bedrooms, a difference of just $12 per night. Given that the extra bedroom adds minimal pricing power, investors should weigh whether the higher acquisition cost of a 3-bedroom justifies the slim rate premium.

Average RevPAN by property size in Townsend

Two-bedroom units deliver significantly stronger RevPAN at $49 compared to $30 for 3-bedrooms, driven by their notably higher occupancy. This gap suggests that 2-bedroom properties are the more efficient revenue generators on a per-available-night basis in Townsend.

Average occupancy rates by property size in Townsend

Two-bedroom listings maintain a 27% occupancy rate—11 percentage points higher than the 16% seen for 3-bedroom units. The lower fill rate for larger properties signals that demand in Townsend skews toward smaller group stays, making cash-flow planning more challenging for 3-bedroom operators.

Average monthly revenue by property size in Townsend

Despite the occupancy gap, monthly revenue is remarkably close: 2-bedrooms average $1,949 per month while 3-bedrooms bring in $1,897. The higher nightly rate of 3-bedroom units partially offsets their lower occupancy, but 2-bedrooms still edge ahead on a revenue basis.

Average annual revenue by property size in Townsend

On an annual basis, 2-bedroom listings generate approximately $23,391 while 3-bedroom properties earn about $22,770—a slim $621 difference. For investors targeting the best return potential relative to acquisition and operating costs, the 2-bedroom configuration appears to offer a slight advantage in this market.

Most common amenities for Airbnb listings in Townsend

Every listing in Townsend includes a kitchen, and 92% offer parking—both table-stakes for this rural coastal market. Outdoor-oriented amenities like backyards, BBQ grills, and patios (each at 72%) dominate, while 44% of listings highlight waterfront access, signaling that nature and outdoor leisure experiences are core guest expectations here.

Understanding Townsend's ROI Score: 35/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Townsend's ROI Score of 35 out of 100 places it in the Competitive Opportunity band, meaning investor interest is present but returns require more deliberate strategy. The revenue-to-price ratio rates average, while occupancy stability and market growth trend both fall below average—reflecting the 21% occupancy rate and rapid supply growth that could squeeze margins further. Pairing this data with thorough local regulatory research and conservative underwriting will be important for anyone evaluating an entry into this market.

Short-Term Rental Regulations in Townsend

Understanding local STR regulations is essential before investing in Townsend. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Townsend, GA may need to obtain a business license or STR permit through McIntosh County or the state of Georgia. Investors should verify current permit and registration requirements directly with local authorities before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum-night stay requirements, noise ordinances, parking regulations, and HOA rules that can vary by neighborhood or subdivision. Some jurisdictions in Georgia also impose caps on the number of permits issued, so checking availability early in the planning process is advisable.

Tax Obligations

Short-term rental hosts in Georgia are typically subject to state sales tax and local hotel/motel occupancy taxes. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full tax obligations with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Townsend can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Townsend's short-term rental landscape will likely remain shaped by strong spring and summer demand, with March and July continuing as top revenue months. Listing counts have surged 183% year over year, which could pressure occupancy further unless demand keeps pace. Investors should plan for ADR stability in the $185–$200 range and occupancy that may hover around 18–24%, with seasonal dips pulling winter months well below the annual average. Any improvement will hinge on whether growing supply is met by rising tourist interest in coastal McIntosh County."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Townsend, GA

What is the average Airbnb occupancy rate in Townsend?

The average occupancy rate for Airbnb listings in Townsend is currently 21%, which falls below the Georgia state average of 32%. Occupancy varies by property size, with 2-bedroom listings averaging 27% and 3-bedroom listings around 16%. Seasonal patterns play a significant role, with peak months in spring and summer delivering the strongest booking volumes.

How much do Airbnb hosts make in Townsend?

Airbnb hosts in Townsend earn an average of $1,760 per month, or approximately $21,120 annually based on trailing 12-month data. Revenue varies by property size—2-bedroom listings average about $23,391 per year while 3-bedrooms come in at roughly $22,770. Earnings peak in March (around $3,009) and July (around $2,619), with winter months bringing notably lower returns.

Is Townsend a good market for Airbnb investment?

Townsend carries a Rabbu ROI Score of 35 out of 100, categorized as a Competitive Opportunity. The market's small listing count (25 active properties) limits direct competition, but below-average occupancy and modest annual revenue relative to average home values ($503,662) mean investors need to be highly selective on acquisition price and operating strategy. Those who can secure well-priced waterfront properties and optimize for the spring-summer peak may find the market worthwhile.

What is the average daily rate (ADR) for Airbnb in Townsend?

The average daily rate in Townsend is $190, compared to the Georgia state average of $299. ADR scales modestly with property size: 2-bedroom listings average $185 per night while 3-bedroom listings average $197 per night. This pricing reflects Townsend's positioning as a more affordable coastal getaway relative to other Georgia destinations.

Are short-term rentals legal in Townsend?

Short-term rentals are generally permitted in Townsend, GA, though operators may need to comply with local permitting, business licensing, and tax requirements. Regulations can vary at the county and municipal level, so prospective hosts should check directly with McIntosh County and any applicable HOA or community association for the most current rules before listing a property.

When is peak season for Airbnb in Townsend?

Peak season in Townsend runs from March through July, with March being the top-earning month at an average of $3,009 in revenue. July follows at $2,619, with June and April also performing well above the annual average. The slowest months are January ($990) and December ($1,155), reflecting a clear seasonal pattern common to coastal leisure markets.

How many Airbnbs are there in Townsend?

As of April 2026, there are 25 active Airbnb listings in Townsend. The supply is concentrated in 2-bedroom (8 listings) and 3-bedroom (10 listings) properties. Notably, the number of active listings has grown 183% year over year, signaling rising investor interest in this small coastal market.

How is Airbnb revenue calculated in Townsend?

The annual and monthly revenue figures for Townsend are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Townsend and surrounding areas
• Average daily rates, occupancy rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Popular amenity data across active listings to inform property setup decisions
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with local authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.