Townville, SC Airbnb Market Data, Statistics, and Occupancy Rates

Townville Short-Term Rental Market Overview

Townville, SC is a small lakeside market with just 30 active Airbnb listings, where waterfront and outdoor amenities drive guest interest. With an average annual revenue of $31,249 and an ADR of $219—well below the $358 state average—the market offers accessible nightly pricing but faces challenges with a 22% occupancy rate that trails the 38% South Carolina average. The 243% year-over-year growth in active listings signals surging investor attention, though the relatively modest revenue-to-price ratio against average home values of $696,290 means investors will need to be selective in deal sourcing.

Key Market Statistics

According to Rabbu market data, the Townville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Townville

Investors are drawn to Townville for its lakefront appeal and growing short-term rental demand, though the market rewards careful property selection given current occupancy and pricing dynamics.

Expert Market Assessment

"Townville presents a competitive but nuanced opportunity for STR investors. The ROI score of 53 out of 100 reflects below-average revenue-to-price ratios and occupancy stability, offset by above-average market growth. Seasonality is a defining characteristic here—revenue swings from a low of $1,213 in February to a peak of $3,676 in July, meaning cash flow will fluctuate significantly across the year. Investors who secure well-positioned lakefront properties with the right amenity mix stand the best chance of outperforming market averages in this emerging destination."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Townville

Average revenue by month in Townville

Townville exhibits strong seasonality, with July ($3,676) and September ($3,669) representing peak earning months—roughly three times the February low of $1,213. Investors should plan for a pronounced revenue dip from December through March and budget accordingly for carrying costs during the off-season.

Active Airbnb listings by property size in Townville

The market's 30 listings are concentrated in 3-bedroom properties (14 listings) and 2-bedroom units (7 listings), with no data on other bedroom counts. This narrow supply mix could signal opportunity for investors considering larger or smaller configurations that aren't yet well-represented.

Average daily rate (ADR) by property size in Townville

Three-bedroom properties command $241 per night compared to $165 for 2-bedroom units, representing a 46% ADR premium. Given that the cost difference between acquiring a 2- and 3-bedroom property may be proportionally smaller, the larger configuration offers an attractive pricing advantage.

Average RevPAN by property size in Townville

RevPAN is remarkably similar across property sizes, with 3-bedroom units at $52 and 2-bedroom listings at $51. This near-parity suggests that while 3-bedrooms earn higher nightly rates, their lower occupancy (22% vs. 31%) largely offsets the ADR premium on a per-available-night basis.

Average occupancy rates by property size in Townville

Two-bedroom properties maintain a notably higher occupancy rate of 31% compared to 22% for 3-bedroom listings, suggesting smaller units attract more consistent bookings. Investors prioritizing cash-flow stability may find 2-bedroom properties more reliable, though both sizes trail the state average of 38%.

Average monthly revenue by property size in Townville

Three-bedroom properties lead with $2,305 in average monthly revenue versus $2,023 for 2-bedroom units, a modest $282 monthly difference. The relatively small gap reflects the occupancy advantage that smaller units hold, partially closing the revenue difference created by higher ADR in larger homes.

Average annual revenue by property size in Townville

At $27,667 per year, 3-bedroom properties generate roughly $3,400 more annually than 2-bedroom units at $24,286. Investors evaluating return potential should weigh this revenue difference against the higher acquisition and operating costs typically associated with larger properties.

Most common amenities for Airbnb listings in Townville

Parking and kitchens top the list at 93%, while outdoor-oriented amenities like patios (90%), outdoor furniture (90%), and BBQ grills (80%) reflect the lakeside vacation profile of Townville's guest base. Notably, 73% of listings offer lake access and 70% are waterfront—these features appear to be baseline expectations rather than differentiators in this market.

Understanding Townville's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Townville's ROI Score of 53 out of 100 places it in the "Competitive Opportunity" band, indicating that while demand and investor interest are growing, returns require more careful deal selection. The below-average marks on revenue-to-price ratio and occupancy stability reflect the gap between $696,290 average home values and $31,249 in annual revenue, combined with a 22% occupancy rate. Investors should pair this data with thorough local regulatory research and focus on lakefront properties with strong amenity packages to improve their odds of outperforming market averages.

Short-Term Rental Regulations in Townville

Understanding local STR regulations is essential before investing in Townville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Townville, South Carolina may need to register or obtain a permit from local authorities before listing a property. Investors should verify current permit and licensing requirements with Oconee County and the state of South Carolina before purchasing.

Key Restrictions

Common restrictions that may apply to STR properties in this area include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA rules that could prohibit or limit rentals. Some jurisdictions also impose caps on the number of permitted short-term rentals within a given area, so it's important to confirm what applies to any specific property.

Tax Obligations

South Carolina requires short-term rental operators to collect and remit state accommodations tax, and local jurisdictions may impose additional occupancy or hospitality taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the South Carolina Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Townville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Townville's above-average market growth trend suggests continued investor and guest interest, particularly as the lake-lifestyle appeal draws seasonal travelers. Summer and early fall months consistently generate the strongest revenue—July through September each top $3,500 in average monthly earnings—so investors should expect pronounced seasonality with softer winter months dipping below $1,500. ADR may see modest increases in the 2–4% range as supply matures and hosts optimize pricing, but occupancy rates are likely to remain in the 20–30% range unless demand growth outpaces the rapid listing expansion already underway."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Townville, SC

What is the average Airbnb occupancy rate in Townville?

The average Airbnb occupancy rate in Townville is currently 22%, which is below the South Carolina state average of 38%. Occupancy varies by property size, with 2-bedroom listings averaging 31% and 3-bedroom listings averaging 22%. The lower overall occupancy reflects both the seasonal nature of lake-destination travel and the rapid recent growth in supply.

How much do Airbnb hosts make in Townville?

Airbnb hosts in Townville earn an average of $2,604 per month, which translates to approximately $31,249 in annual revenue based on trailing 12-month performance. Three-bedroom properties tend to earn more at roughly $2,305 per month ($27,667 annually), while 2-bedroom units average $2,023 per month ($24,286 annually). Revenue is highly seasonal, with summer and early fall months generating the strongest returns.

Is Townville a good market for Airbnb investment?

Townville carries a Rabbu ROI Score of 53 out of 100, placing it in the "Competitive Opportunity" category. The market shows above-average growth trends and balanced supply-demand dynamics, but revenue-to-price ratios and occupancy stability score below average given the $696,290 average home value against $31,249 in annual revenue. Investors who find competitively priced lakefront properties with strong amenity packages are best positioned to succeed here.

What is the average daily rate (ADR) for Airbnb in Townville?

The average daily rate in Townville is $219, which is significantly below the South Carolina state average of $358. Two-bedroom properties average $165 per night, while 3-bedroom listings command $241 per night. This pricing makes Townville an affordable option for guests seeking lakeside getaways, which can help drive bookings during peak season.

Are short-term rentals legal in Townville?

Short-term rentals operate in Townville, SC, with 30 active Airbnb listings currently in the market. However, local regulations can change, and operators may need permits, licenses, or registration. Investors should verify current rules with Oconee County and the state of South Carolina before purchasing a property for short-term rental use.

When is peak season for Airbnb in Townville?

Peak season in Townville runs from July through September, with July leading at $3,676 in average monthly revenue, followed by September at $3,669 and August at $3,572. The off-peak period spans from December through March, with February representing the slowest month at just $1,213 in average revenue. This seasonal pattern is consistent with a lake-destination market that attracts warm-weather visitors.

How many Airbnbs are there in Townville?

There are currently 30 active Airbnb listings in Townville as of April 2026. The market has seen remarkable growth of 243% year-over-year in active listings. Supply is concentrated in 2-bedroom (7 listings) and 3-bedroom (14 listings) properties, reflecting the lakeside vacation home profile typical of the area.

How is Airbnb revenue calculated in Townville?

The annual and monthly revenue figures for Townville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Townville and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the most recent update. Local regulations, tax requirements, and permit rules are subject to change—always verify with local authorities before investing.