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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Tracy City presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Tracy City, TN is a small mountain community on the Cumberland Plateau with 65 active Airbnb listings and an average annual revenue of $20,143 per property. While the market's ADR of $153 sits well below Tennessee's $309 state average, the relatively low average home value of $327,368 keeps the entry point accessible. An 83% year-over-year growth in active listings signals rising investor interest, though occupancy at 16% trails the 29% state average — making deal selection and property positioning especially important here.
According to Rabbu market data, the Tracy City short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 65 |
| Average Daily Rate (ADR) | vs. $309 state avg. | $153 |
| Average Occupancy Rate | vs. 29% state avg. | 16% |
| RevPAN | ADR * Occupancy Rate | $23 |
| Average Monthly Revenue | Historical 12-month average | $1,678 |
| Average Annual Revenue | Historical 12-month average | $20,143 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Tracy City appeals to investors seeking an affordable entry point into Tennessee's growing outdoor recreation and lake tourism market, with strong growth signals tempered by the need for careful property selection.
Key investment factors
"Tracy City presents a competitive but nuanced opportunity for STR investors. The market's strength lies in its affordability, rapid listing growth, and natural appeal — lake access and outdoor amenities dominate the landscape. Revenue peaks sharply in July ($2,449) and October ($2,233), with a pronounced seasonal dip in January ($793), creating a roughly 3:1 spread between the best and worst months. The 16% average occupancy and below-average supply/demand balance mean that properties need to stand out through amenities, pricing strategy, and guest experience to capture a meaningful share of bookings."
— Rabbu Market Analysis Team
Tracy City displays strong seasonality, with July ($2,449) and October ($2,233) as the clear revenue peaks, while January ($793) marks the low point — a spread of more than $1,600 between the best and worst months. Investors should expect roughly five strong months from June through October and plan cash reserves to carry the property through the quieter winter period.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$793 |
| February |
|
$1,128 |
| March |
|
$1,656 |
| April |
|
$1,451 |
| May |
|
$1,550 |
| June |
|
$1,900 |
| July |
|
$2,449 |
| August |
|
$1,883 |
| September |
|
$2,030 |
| October |
|
$2,233 |
| November |
|
$1,591 |
| December |
|
$1,473 |
Two-bedroom properties make up the largest share of supply with 23 listings, followed closely by one-bedrooms (20) and three-bedrooms (17). The relatively even distribution suggests no single property size dominates, though the slightly lower count of three-bedroom units combined with their higher revenue potential could represent a supply gap worth exploring.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
20 |
| 2 bedrooms |
|
23 |
| 3 bedrooms |
|
17 |
ADR increases steadily with size, from $127 for one-bedroom listings to $151 for two-bedrooms and $179 for three-bedrooms. The $52 premium for a three-bedroom over a one-bedroom represents a roughly 41% increase in nightly rate, which may more than offset the incremental acquisition and maintenance costs of a larger property.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$127 |
| 2 bedrooms |
|
$151 |
| 3 bedrooms |
|
$179 |
Three-bedroom properties deliver the strongest RevPAN at $31 per available night, nearly double the $17 earned by one-bedroom listings, with two-bedrooms in between at $26. This gap underscores that larger properties not only command higher nightly rates but also convert that pricing advantage into meaningfully better per-night revenue after accounting for occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$17 |
| 2 bedrooms |
|
$26 |
| 3 bedrooms |
|
$31 |
Occupancy rates are modest across all sizes, with two-bedroom and three-bedroom properties both at 18% and one-bedrooms trailing at 14%. The uniformly low occupancy across the board suggests market-wide demand constraints rather than a size-specific issue, making pricing strategy and seasonal marketing critical for all property types.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
14% |
| 2 bedrooms |
|
18% |
| 3 bedrooms |
|
18% |
Three-bedroom properties lead monthly revenue at $2,249, followed by two-bedrooms at $1,797 and one-bedrooms at $1,123. The jump from one to three bedrooms effectively doubles monthly income, making larger properties the stronger revenue generators despite similar occupancy rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,123 |
| 2 bedrooms |
|
$1,797 |
| 3 bedrooms |
|
$2,249 |
Annually, three-bedroom listings generate approximately $26,996, compared to $21,564 for two-bedrooms and $13,480 for one-bedrooms. For investors weighing return potential against acquisition cost, three-bedroom properties offer roughly twice the annual revenue of one-bedroom units, which may deliver a more favorable revenue-to-price ratio depending on purchase price.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$13,480 |
| 2 bedrooms |
|
$21,564 |
| 3 bedrooms |
|
$26,996 |
Parking (100%), kitchen (99%), and laundry facilities (89%) are table stakes in Tracy City, while outdoor-focused amenities like BBQ grills (85%), outdoor furniture (83%), and lake access (68%) reflect the market's nature-driven guest base. Investors should note that hot tubs — present in only 22% of listings — could serve as a differentiator to boost bookings and justify higher nightly rates.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
99% |
| Washer |
|
89% |
| Dryer |
|
88% |
| Self Check-in |
|
86% |
| BBQ Grill |
|
85% |
| Outdoor Furniture |
|
83% |
| Backyard |
|
77% |
| Patio or Balcony |
|
74% |
| Lake Access |
|
68% |
| Pets |
|
39% |
| Workspace |
|
35% |
| Hot Tub |
|
22% |
| Waterfront |
|
22% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Tracy City Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Tracy City's ROI score of 53 out of 100 places it in the Competitive Opportunity band, meaning investor interest and demand are present but success requires more selective deal sourcing. The market shows above-average growth trends, yet below-average occupancy stability and supply/demand balance offset its revenue-to-price ratio, which lands at an average level. Investors should pair these data points with thorough local regulatory research and focus on property types — particularly three-bedroom homes with outdoor amenities — that have demonstrated stronger per-night revenue performance.
Understanding local STR regulations is essential before investing in Tracy City. Here's the current regulatory landscape:
Short-term rental operators in Tracy City, Tennessee may be required to obtain permits or register their property with local authorities. Investors should verify current STR permit requirements with Grundy County and the State of Tennessee before listing a property.
Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or deed restrictions that limit or prohibit short-term rentals, so reviewing property-specific covenants is essential before purchasing.
Tennessee imposes a state sales tax and a local occupancy tax on short-term rentals, and platforms like Airbnb often collect and remit these taxes on behalf of hosts. Investors should confirm their specific tax obligations with the Tennessee Department of Revenue to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Tracy City can provide current regulatory guidance.
Financing an Airbnb investment in Tracy City requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Tracy City's above-average market growth trend suggests continued demand expansion as the Cumberland Plateau draws more leisure travelers seeking nature getaways and lake access. Seasonal patterns point to July and October as the strongest revenue months, with summer and early fall likely driving ADR increases in the range of 2–5%. However, occupancy stability remains a concern, so investors should plan for soft winter months — particularly January, when average revenue dips to roughly $793 — and budget conservatively around 15–20% annual occupancy until the supply-demand balance tightens."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions as of April 2026; actual results may differ based on property-specific factors. Local regulations and tax requirements are subject to change; investors should verify compliance with current rules before purchasing or listing a property.
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