Troy, AL Airbnb Market Data, Statistics, and Occupancy Rates

Troy Short-Term Rental Market Overview

Troy, AL presents an intriguing niche opportunity for short-term rental investors, with just 19 active Airbnb listings signaling a market still in its early stages. Average annual revenue comes in at $15,932 against average home values of $301,120, and the market's above-average growth trend and favorable supply/demand balance suggest room to capture demand before competition intensifies. While occupancy at 31% trails the Alabama state average of 38%, the limited supply and a university-town profile create conditions worth exploring for cost-conscious investors.

Key Market Statistics

According to Rabbu market data, the Troy short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Troy

Troy's combination of low competition, affordable entry points relative to many Alabama markets, and a growing demand base tied to Troy University make it a market worth evaluating for investors seeking early-mover positioning.

Expert Market Assessment

"Troy earns an ROI score of 64 out of 100, placing it in the "Attractive Opportunity" tier — a market where revenue potential and property values align favorably, even if occupancy hasn't fully matured. Seasonality plays a meaningful role here: July stands out as the peak month at $1,815 in average revenue, while February ($1,101) and September ($1,096) represent the softest periods, creating a spread of roughly $720 between best and worst months. The small listing pool means individual property performance can diverge significantly from market averages, making property quality and pricing strategy especially important in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Troy

Average revenue by month in Troy

Troy's revenue peaks in July at $1,815 and remains elevated through August ($1,667) and October ($1,460), while the softest months — February ($1,101) and September ($1,096) — represent roughly a 40% drop from the peak. This moderate seasonality suggests investors should budget for quieter winter and early-fall stretches but can count on a meaningful summer and homecoming-season boost.

Active Airbnb listings by property size in Troy

Supply is remarkably balanced across property sizes, with 6 one-bedroom, 6 two-bedroom, and 5 three-bedroom listings making up all 19 active units. The even distribution means no single size dominates, and with total inventory this thin, even one or two well-positioned new listings in any category could shift competitive dynamics.

Average daily rate (ADR) by property size in Troy

Two-bedroom listings command the highest ADR at $188, outpacing 3-bedrooms ($161) and 1-bedrooms ($106), suggesting that the jump from one to two bedrooms delivers the biggest pricing premium. The 3-bedroom ADR dip below 2-bedrooms may reflect the small sample size or differences in property quality, making it worth investigating individual listing performance before investing.

Average RevPAN by property size in Troy

Two-bedroom properties generate the strongest RevPAN at $68 — more than double the $26 figure for 1-bedrooms and nearly twice the $38 for 3-bedrooms. This makes 2-bedroom units the clear efficiency leaders in Troy when balancing nightly rates against actual occupancy.

Average occupancy rates by property size in Troy

Two-bedroom listings fill at the highest rate (36%), meaningfully outperforming both 1-bedrooms (25%) and 3-bedrooms (24%). The occupancy gap highlights that mid-sized properties best match current guest demand in Troy, offering more predictable cash flow than the smaller or larger alternatives.

Average monthly revenue by property size in Troy

Despite lower occupancy and RevPAN, 3-bedroom listings lead monthly revenue at $1,625, likely due to higher per-booking value when they do fill, while 1-bedrooms average $1,142 and 2-bedrooms come in at $1,027. Investors weighing consistency versus gross revenue should note that 2-bedrooms offer steadier occupancy, but 3-bedrooms deliver more total dollars per month.

Average annual revenue by property size in Troy

Three-bedroom properties top annual revenue at $19,509 — roughly 58% more than 2-bedrooms ($12,325) and 42% more than 1-bedrooms ($13,709). For investors focused on maximizing gross income, the 3-bedroom configuration offers the best return potential in Troy, though this should be weighed against higher acquisition and operating costs.

Most common amenities for Airbnb listings in Troy

Kitchens (95%), parking (90%), and laundry essentials like washers and dryers (84%) are near-universal, reflecting guest expectations for home-like comfort in a smaller market. Outdoor features such as patios (63%), backyard space (53%), and BBQ grills (53%) are also common, signaling that guests in Troy value private outdoor areas — a relatively low-cost amenity to provide that can differentiate a listing.

Understanding Troy's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Troy's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an average revenue-to-price ratio and standout marks for market growth trend and supply/demand balance — both rated above average. Occupancy stability is the main drag, rated below average at 31%, which means cash-flow consistency will depend heavily on smart pricing and seasonal planning. Investors should pair these metrics with on-the-ground regulatory research and property-level underwriting to validate whether Troy's early-stage market dynamics align with their return targets.

Short-Term Rental Regulations in Troy

Understanding local STR regulations is essential before investing in Troy. Here's the current regulatory landscape:

Permit Requirements

Operators considering short-term rentals in Troy, Alabama should verify whether the city requires a business license, STR permit, or registration with the local government. Regulations in smaller Alabama municipalities can vary, so confirming requirements with Troy's city clerk or planning department before listing is strongly recommended.

Key Restrictions

Common restrictions that may apply include occupancy limits per bedroom, minimum stay requirements, noise ordinances, and parking rules for guests. HOA covenants can also restrict or prohibit STR activity in certain neighborhoods, so investors should review any applicable deed restrictions before purchasing.

Tax Obligations

Short-term rental hosts in Alabama are generally subject to state lodging tax and may owe additional local occupancy or sales taxes in Troy. Platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm local tax obligations with the Pike County or Troy revenue office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Troy can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Troy's STR market is likely to continue expanding from its current small base, supported by the above-average market growth trend reflected in rapidly increasing listing counts. Seasonal patterns suggest revenue could concentrate in summer months like July ($1,815) and during fall events around October ($1,460), with softer stretches in February and September. Investors should plan for ADR to remain well below the $247 state average — likely staying in the $145–$155 range — while occupancy may edge toward 33–35% as the market matures and hosts refine their pricing strategies."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Troy, AL

What is the average Airbnb occupancy rate in Troy?

The average Airbnb occupancy rate in Troy is currently 31%, which falls below the Alabama state average of 38%. Occupancy varies by property size, with 2-bedroom listings performing best at 36%, while 1-bedroom and 3-bedroom units average around 25% and 24%, respectively. Hosts who optimize pricing and target peak demand periods can typically outperform these averages.

How much do Airbnb hosts make in Troy?

Airbnb hosts in Troy earn an average of $1,327 per month, which works out to roughly $15,932 per year based on trailing 12-month performance. Earnings vary by property size — 3-bedroom listings lead with an average annual revenue of $19,509, while 2-bedroom and 1-bedroom properties average $12,325 and $13,709, respectively. Individual results depend on factors like property quality, guest experience, and how effectively hosts manage seasonal pricing.

Is Troy a good market for Airbnb investment?

Troy scores a 64 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from above-average growth trends and a favorable supply/demand balance, with only 19 active listings competing for guest bookings. While occupancy stability is below average, the low competition and affordable property values create conditions where well-positioned hosts can capture meaningful returns. As with any investment, pairing market data with local regulatory research and a solid operational plan is key.

What is the average daily rate (ADR) for Airbnb in Troy?

The average daily rate for Airbnb listings in Troy is $149, which is notably lower than the Alabama state average of $247. ADR varies considerably by property size: 1-bedroom listings average $106, 2-bedrooms command $188, and 3-bedrooms come in at $161. The relatively modest rates reflect Troy's smaller-market positioning, but they also keep guest price sensitivity in check and can help sustain bookings year-round.

Are short-term rentals legal in Troy?

Short-term rentals are generally permitted in Troy, Alabama, though specific regulations, permits, or licensing requirements may apply. Investors should check with the City of Troy and local planning or zoning offices to confirm any STR-specific rules, including potential business license requirements. HOA restrictions may also limit STR activity in certain neighborhoods, so reviewing deed covenants before purchasing is advisable.

When is peak season for Airbnb in Troy?

Peak season in Troy centers on the summer months and early fall. July is the strongest month with average revenue reaching $1,815, followed by August at $1,667 and October at $1,460. The October bump likely reflects university-related events such as homecoming. The softest months are February ($1,101) and September ($1,096), so hosts should plan pricing and availability strategies around these seasonal swings.

How many Airbnbs are there in Troy?

As of April 2026, there are 19 active Airbnb listings in Troy. Supply is evenly distributed across property sizes, with 6 one-bedroom listings, 6 two-bedroom listings, and 5 three-bedroom listings. This small inventory means the market has limited competition, which can work in favor of new hosts who offer well-maintained properties with the right amenities.

How is Airbnb revenue calculated in Troy?

The annual and monthly revenue figures for Troy are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data into a market-level historical average. Because each month uses its own historical performance, the figures naturally capture seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Troy, AL market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Popular amenity prevalence among active listings to guide property setup decisions
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of the date shown and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.