Troy, MT Airbnb Market Data, Statistics, and Occupancy Rates

Troy Short-Term Rental Market Overview

Troy, MT is a small, emerging short-term rental market tucked into northwest Montana with just 14 active Airbnb listings. The market shows pronounced summer seasonality — July revenue peaks at $4,822 per month — but off-season months like February and March dip below $750, which means investors need to plan cash flow carefully. With an average annual revenue of $23,227 against average home values near $670K, returns are modest, though the favorable supply/demand balance and outdoor recreation appeal of the region offer a niche opportunity for the right property.

Key Market Statistics

According to Rabbu market data, the Troy short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Troy

Investors consider Troy for its favorable supply/demand dynamics in a low-competition mountain market, though below-average occupancy and growth metrics require selective deal sourcing.

Expert Market Assessment

"Troy presents a competitive but niche opportunity in Montana's remote northwest corner. The market's ROI score of 51 out of 100 reflects average revenue-to-price and occupancy stability metrics, tempered by below-average market growth trends. Seasonality is the dominant factor here — the spread between July's $4,822 peak and March's $631 trough is significant, meaning investors must either accept thin winter margins or find creative ways to attract off-season guests. The above-average supply/demand balance is a bright spot, suggesting that well-positioned properties with the right amenities can capture a meaningful share of limited but real demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Troy

Average revenue by month in Troy

Troy's revenue is heavily seasonal, peaking in July at $4,822 and bottoming out in March at just $631 — nearly an 8x spread. The June-through-September window accounts for the lion's share of annual income, so investors should plan for thin winter cash flow and consider strategies to extend the shoulder season.

Active Airbnb listings by property size in Troy

The market is dominated by one-bedroom listings, which account for all 8 of the reported properties by size. This concentration means there may be untapped opportunity for larger properties — two- or three-bedroom homes — that could attract families or groups during peak summer months.

Average daily rate (ADR) by property size in Troy

One-bedroom properties in Troy command an ADR of $120, which is below the overall market average of $161. This gap suggests that the few larger or premium properties in the market are pulling the overall ADR higher, and investors who can offer more space or unique features may command a meaningful rate premium.

Average RevPAN by property size in Troy

One-bedroom listings generate a RevPAN of $17, reflecting the combination of a $120 ADR and 14% occupancy. This figure is modest and underscores that maximizing occupancy — particularly through shoulder-season bookings — is critical to improving per-night revenue efficiency.

Average occupancy rates by property size in Troy

One-bedroom properties average 14% occupancy, closely mirroring the market-wide 13% rate. This low occupancy is driven by Troy's extreme seasonality rather than oversupply, but it does mean properties will sit vacant for much of the year outside the summer window.

Average monthly revenue by property size in Troy

One-bedroom listings bring in an average of $1,557 per month, which is slightly below the market-wide average of $1,935. The gap suggests that the handful of larger or more distinctive properties in Troy earn meaningfully more, reinforcing the value of differentiation in a small market.

Average annual revenue by property size in Troy

At $18,684 annually, one-bedroom properties represent the baseline earning potential in Troy. Against average home values near $670K, this translates to a modest gross yield of roughly 2.8%, making acquisition price the single biggest lever for investors looking to achieve acceptable returns.

Most common amenities for Airbnb listings in Troy

Parking (100%), kitchen access (93%), and patio or balcony space (93%) are near-universal among Troy listings, while 71% feature waterfront access — a clear signal that outdoor and nature-oriented experiences are the core guest draw. Pet-friendliness (57%) and workspace availability (57%) also stand out, suggesting hosts are catering to remote workers and travelers with dogs exploring Montana's backcountry.

Understanding Troy's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Troy's ROI score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but requires disciplined deal sourcing. The revenue-to-price ratio and occupancy stability both rate as average, while the supply/demand balance is above average — a positive signal in a market with only 14 listings. However, below-average market growth trends warrant caution, and investors should pair this data with thorough local regulatory research and realistic seasonal cash-flow modeling before committing.

Short-Term Rental Regulations in Troy

Understanding local STR regulations is essential before investing in Troy. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Troy, Montana may need to obtain local permits or register their property with Lincoln County or the state. Investors should verify current STR permit requirements with Troy's local government and the Montana Department of Revenue before listing.

Key Restrictions

Common restrictions in small Montana communities can include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements, and seasonal or zoning-based limitations on where STRs may operate. HOA covenants in certain subdivisions may impose additional restrictions, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Montana imposes a lodging facility use tax on short-term rentals, and operators may also owe local resort or tourism taxes depending on the jurisdiction. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but investors should confirm local tax obligations directly with Lincoln County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Troy can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Troy's STR market is likely to remain heavily seasonal, with the bulk of revenue concentrated between June and September. Given the 220% year-over-year growth in active listings, competition could intensify, potentially putting downward pressure on occupancy rates that already sit well below the Montana state average of 47%. ADR may hold steady or see modest 1–3% increases during peak summer months, but investors should budget conservatively for an annual occupancy rate in the 12–16% range until the market matures further."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Troy, MT

What is the average Airbnb occupancy rate in Troy?

The average Airbnb occupancy rate in Troy, MT is currently 13%, which is notably below the Montana state average of 47%. This low figure reflects the market's strong seasonality — demand surges during summer months but drops significantly in winter. One-bedroom properties average about 14% occupancy. Investors should factor this seasonal pattern into their financial planning.

How much do Airbnb hosts make in Troy?

Airbnb hosts in Troy earn an average of $1,935 per month and approximately $23,227 per year based on trailing 12-month performance data. Revenue varies dramatically by season: July is the highest-earning month at $4,822, while winter months like February bring in around $714. One-bedroom listings — which make up the bulk of the market — average about $18,684 annually.

Is Troy a good market for Airbnb investment?

Troy scores a 51 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from a favorable supply/demand balance and low competition with only 14 active listings, but it carries challenges including low year-round occupancy (13%), sharp seasonality, and average home values near $670K that can make the revenue-to-price ratio tight. It can work for investors who source properties at the right price and are prepared for significant off-season revenue dips.

What is the average daily rate (ADR) for Airbnb in Troy?

The average daily rate for Airbnb listings in Troy is $161, which is well below the Montana state average of $443. One-bedroom properties — the dominant listing type — carry an ADR of $120. This lower price point reflects Troy's positioning as a small, rural mountain market rather than a premium resort destination.

Are short-term rentals legal in Troy?

Short-term rentals are generally permitted in Troy, MT, though operators should verify any local permit, registration, or zoning requirements with Lincoln County and the Town of Troy. Montana also requires STR operators to comply with state lodging tax obligations. Regulations can change, so checking with local authorities before investing is always recommended.

When is peak season for Airbnb in Troy?

Peak season for Airbnb in Troy runs from June through August, with July being the standout month at $4,822 in average revenue. September and October still perform decently at $2,082 and $1,722 respectively, while the slowest months are January through March, when revenue falls below $750. This pattern aligns with the area's outdoor recreation and summer tourism appeal.

How many Airbnbs are there in Troy?

As of April 2026, there are 14 active Airbnb listings in Troy, MT. The market has seen significant growth with a 220% year-over-year increase in active listings, though the total supply remains very small. The vast majority of current listings are one-bedroom properties.

How is Airbnb revenue calculated in Troy?

The annual and monthly revenue figures for Troy are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Troy, MT market
• Occupancy rate and average daily rate trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, permit requirements, and tax obligations can change — always verify with municipal and county authorities before investing.