Tubac, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Tubac Short-Term Rental Market Overview

Tubac, a small arts-oriented community in southern Arizona, operates a compact short-term rental market with just 46 active Airbnb listings and an average annual revenue of $22,866 per property. With an average daily rate of $200—well below Arizona's $434 state average—and occupancy sitting at 50%, this market rewards investors who are strategic about property selection and seasonal pricing. The 144% year-over-year growth in active listings signals rising investor interest, though the below-average revenue-to-price ratio (homes average $739,564) means deal sourcing needs to be sharp.

Key Market Statistics

According to Rabbu market data, the Tubac short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Tubac

Tubac appeals to investors seeking exposure to Arizona's arts-and-culture tourism corridor, though elevated home prices relative to STR revenue demand careful underwriting.

Expert Market Assessment

"Tubac presents a competitive but nuanced opportunity, reflected in its ROI score of 49 out of 100. Revenue peaks sharply from November through March—when monthly averages climb to $2,400–$2,907—then drops to the $1,147–$1,284 range during summer, creating a distinctly seasonal cash flow profile. The below-average revenue-to-price ratio is the market's most notable headwind; at an average home value of $739,564 against $22,866 in annual revenue, gross yields sit well under 4%. Investors who can source below-market deals or target high-performing 2- and 3-bedroom configurations will be best positioned to generate meaningful returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Tubac

Average revenue by month in Tubac

Tubac's revenue cycle is sharply seasonal—March tops out at $2,907 while June bottoms at $1,147, a spread of over $1,700. The November-through-March winter window accounts for the bulk of annual earnings, so investors should plan cash reserves to carry properties through softer summer months.

Active Airbnb listings by property size in Tubac

One-bedroom units make up nearly half the market at 22 of 46 listings, with 2-bedrooms (15) and 3-bedrooms (8) rounding out supply. The relative scarcity of 3-bedroom properties, combined with their superior revenue metrics, may signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Tubac

ADR climbs steeply with size: 1-bedrooms average $141, 2-bedrooms $215, and 3-bedrooms command $349 per night. The jump from 2 to 3 bedrooms represents a 62% premium, suggesting guests in this market are willing to pay significantly more for larger, more private accommodations.

Average RevPAN by property size in Tubac

Three-bedroom properties deliver the highest RevPAN at $152, followed by 2-bedrooms at $132 and 1-bedrooms at $59. The gap between 1-bedroom and larger configurations is dramatic, underscoring that smaller units struggle to convert their lower nightly rates into competitive per-night revenue.

Average occupancy rates by property size in Tubac

Two-bedroom listings stand out with 61% occupancy, well above both 1-bedrooms at 42% and 3-bedrooms at 44%. For investors prioritizing consistent booking volume and cash-flow reliability, the 2-bedroom segment offers the most dependable demand in Tubac.

Average monthly revenue by property size in Tubac

Monthly revenue scales meaningfully with property size: 1-bedrooms average $1,309, 2-bedrooms earn $2,318, and 3-bedrooms lead at $3,107. The nearly $1,800 monthly gap between 1- and 3-bedroom properties illustrates how larger units can substantially improve an investor's income picture.

Average annual revenue by property size in Tubac

Three-bedroom properties generate an estimated $37,291 in annual revenue—more than double the $15,712 earned by 1-bedroom units, with 2-bedrooms falling in between at $27,817. For investors weighing acquisition costs against earning potential, the 3-bedroom tier offers the strongest top-line revenue, though it's important to factor in higher purchase and operating costs.

Most common amenities for Airbnb listings in Tubac

Parking dominates at 94% of listings, followed by kitchens (78%) and patios or balconies (76%)—essentials that reflect Tubac's drive-to, desert-lifestyle appeal. Over half of properties feature pools (52%), and 44% offer hot tubs, signaling that outdoor relaxation amenities are becoming baseline expectations for competitive listings in this market.

Understanding Tubac's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Tubac's ROI Score of 49 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand but requires more selective deal sourcing to achieve attractive returns. The below-average revenue-to-price ratio is the primary drag, reflecting high home values relative to the revenue most listings generate, while occupancy stability and supply/demand balance score as average. Pairing this data with thorough local regulatory research and targeting higher-performing property configurations—particularly 2- and 3-bedroom homes—will be essential for investors looking to make the numbers work here.

Short-Term Rental Regulations in Tubac

Understanding local STR regulations is essential before investing in Tubac. Here's the current regulatory landscape:

Permit Requirements

Investors considering short-term rentals in Tubac should verify whether Santa Cruz County or the state of Arizona requires a Transaction Privilege Tax (TPT) license or any local STR registration. Arizona's statewide framework generally preempts local bans on vacation rentals, but specific permitting or registration steps may still apply—always confirm with county authorities before listing.

Key Restrictions

Common restrictions that may affect STR operations in this area include occupancy limits, noise ordinances, parking requirements, and HOA covenants that can restrict or prohibit short-term rentals. Some communities in Arizona also impose minimum-stay requirements or limit the number of guests, so investors should review any applicable deed restrictions and neighborhood guidelines before purchasing.

Tax Obligations

Arizona requires STR hosts to collect and remit Transaction Privilege Tax (TPT) and potentially county-level lodging taxes on rental income. Platforms like Airbnb often handle state-level tax collection automatically, but hosts should confirm that all applicable local obligations are met and maintain accurate records for compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Tubac can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Tubac's pronounced winter-season demand—with February and March generating roughly $2,761 and $2,907 respectively—should continue to attract snowbird travelers and cultural tourists. Occupancy rates are estimated to hold in the 48–52% range annually, with summer months remaining soft. ADR could see modest increases of 1–3% as the market matures, though the rapid 144% growth in listings may create pricing pressure if demand doesn't keep pace. Investors entering now should plan for seasonal cash flow variability and budget conservatively for the June–September period."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Tubac, AZ

What is the average Airbnb occupancy rate in Tubac?

The average Airbnb occupancy rate in Tubac is currently 50%, which is slightly below Arizona's statewide average of 53%. Occupancy varies meaningfully by property size: 2-bedroom listings lead at 61%, while 1-bedroom and 3-bedroom properties come in at 42% and 44%, respectively. Seasonal fluctuations also play a major role, with winter months driving the strongest demand.

How much do Airbnb hosts make in Tubac?

Airbnb hosts in Tubac earn an average of $1,905 per month and approximately $22,866 per year, based on trailing 12-month booking data. Revenue varies considerably by property size—1-bedroom listings average $15,712 annually, 2-bedrooms bring in around $27,817, and 3-bedroom properties lead at $37,291. Peak earning months are February and March, when average monthly revenue exceeds $2,700.

Is Tubac a good market for Airbnb investment?

Tubac carries a Rabbu ROI Score of 49 out of 100, categorized as a 'Competitive Opportunity.' The market's strong winter-season demand and cultural tourism appeal are positives, but relatively high home values ($739,564 on average) paired with moderate annual revenues create a below-average revenue-to-price ratio. Investors who source properties at favorable prices and target 2- or 3-bedroom configurations with strong amenities are most likely to see solid returns.

What is the average daily rate (ADR) for Airbnb in Tubac?

The average daily rate for Airbnb listings in Tubac is $200, which is significantly lower than Arizona's statewide average of $434. ADR scales with property size: 1-bedroom listings average $141 per night, 2-bedrooms come in at $215, and 3-bedroom properties command $349. These rates reflect the market's positioning as an accessible arts-and-culture destination rather than a luxury resort market.

Are short-term rentals legal in Tubac?

Arizona state law generally prohibits municipalities from banning short-term vacation rentals outright, which means STR activity is permitted in Tubac. However, local regulations around licensing, taxation, noise, occupancy limits, and HOA restrictions may still apply. Investors should verify current requirements with Santa Cruz County and any applicable homeowners' associations before listing a property.

When is peak season for Airbnb in Tubac?

Peak season in Tubac runs from November through March, coinciding with Arizona's cooler months when snowbirds and cultural tourists visit the region. March is the highest-earning month at an average of $2,907, followed closely by February at $2,761. The slowest period is June through September, when average monthly revenue dips below $1,300—a pattern consistent with most southern Arizona markets.

How many Airbnbs are there in Tubac?

There are currently 46 active Airbnb listings in Tubac as of April 2026. The supply is dominated by 1-bedroom properties (22 listings), followed by 2-bedrooms (15) and 3-bedrooms (8). Notably, the market has experienced 144% year-over-year growth in active listings, indicating rapidly rising investor and host interest.

How is Airbnb revenue calculated in Tubac?

The annual and monthly revenue figures for Tubac are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Tubac market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active short-term rental listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.