Turlock, CA Airbnb Market Data, Statistics, and Occupancy Rates

Turlock Short-Term Rental Market Overview

Turlock, CA offers an affordable entry point relative to California's broader market, with an average daily rate of $193 — well below the $551 state average — and average home values around $654,430. The market currently hosts 59 active Airbnb listings generating roughly $21,225 in average annual revenue, though occupancy sits at 30% compared to the 43% state benchmark. Investors willing to source deals selectively may find opportunity here, particularly in larger properties that command stronger nightly rates and higher occupancy.

Key Market Statistics

According to Rabbu market data, the Turlock short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Turlock

Turlock appeals to investors looking for a lower-cost California market with room to improve occupancy through strategic property selection and operational optimization.

Expert Market Assessment

"Turlock presents a competitive but measured opportunity for STR investors. The market's below-average occupancy (30%) and revenue-to-price ratio temper expectations, yet the data shows meaningful revenue differentiation by property size — 4-bedroom units earn nearly four times what 1-bedroom listings generate annually. Seasonality is moderate: June peaks at $2,181 in average monthly revenue while April dips to $1,474, creating a manageable spread that doesn't leave hosts stranded in off-peak months. Investors who target larger properties, maintain competitive amenities, and price strategically during shoulder months have the best shot at outperforming the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Turlock

Average revenue by month in Turlock

Revenue in Turlock peaks in June at $2,181 and bottoms out in April at $1,474, a spread of roughly $700 that points to moderate seasonality concentrated around summer months. October also shows a notable bump to $1,918, suggesting fall events or agricultural activity may drive secondary demand.

Active Airbnb listings by property size in Turlock

One-bedroom units lead supply with 15 listings, while 3- and 4-bedroom homes each account for 14 — making the market fairly balanced across larger property sizes. Two-bedroom listings are the least common at just 6, which could represent a gap worth exploring for investors seeking less competition.

Average daily rate (ADR) by property size in Turlock

ADR climbs steadily from $95 for studios to $284 for 4-bedroom properties, nearly tripling across the size spectrum. The jump from 3 bedrooms ($195) to 4 bedrooms ($284) is especially pronounced, suggesting strong pricing power for larger homes that can accommodate families or groups.

Average RevPAN by property size in Turlock

Four-bedroom properties dominate RevPAN at $104 per available night, nearly double the $59 earned by 3-bedroom units and four times the $26 generated by studios. This wide gap underscores that larger homes not only command higher rates but also convert more available nights into revenue.

Average occupancy rates by property size in Turlock

Occupancy rates range from 26% for 1-bedroom listings to 37% for 4-bedroom homes, indicating that larger properties attract more consistent bookings. Studios and 1-bedrooms cluster around 26–27%, which may challenge cash-flow stability for smaller unit investors.

Average monthly revenue by property size in Turlock

Four-bedroom homes lead with $2,333 in average monthly revenue, followed by 3-bedroom properties at $1,854 — both meaningfully above the market average of $1,768. One-bedroom units trail at just $630 per month, making them the weakest performers and a potential concern for investors targeting smaller properties.

Average annual revenue by property size in Turlock

Annual revenue ranges from $7,570 for 1-bedroom units to $27,997 for 4-bedroom homes, illustrating a clear correlation between size and earnings potential. Three-bedroom listings at $22,253 also offer solid returns and may present a better balance of acquisition cost to revenue for budget-conscious investors.

Most common amenities for Airbnb listings in Turlock

Parking (100%) and kitchen access (98%) are essentially universal in Turlock's listings, reflecting the practical expectations of Central Valley guests. Self check-in (85%), backyard space (83%), and laundry facilities (81%) round out the top amenities, signaling that guests prioritize convenience and home-like comfort over luxury features like pools (14%) or hot tubs (5%).

Understanding Turlock's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Turlock's ROI score of 49 out of 100 places it in the Competitive Opportunity band, reflecting below-average revenue-to-price ratio and occupancy stability that may challenge less experienced operators. Market growth trend and supply/demand balance both rate as average, indicating a market that's neither oversaturated nor rapidly expanding. Investors should pair this data with thorough local regulatory research and focus on property types — particularly 3- and 4-bedroom homes — that consistently outperform the market-wide averages.

Short-Term Rental Regulations in Turlock

Understanding local STR regulations is essential before investing in Turlock. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Turlock, California may need to obtain a business license or STR permit before listing their property. Investors should verify current requirements directly with the City of Turlock's planning or licensing departments and the State of California's regulatory resources.

Key Restrictions

Common STR restrictions in California cities can include occupancy limits, minimum stay requirements, noise and parking regulations, and caps on the number of permitted rentals. HOA rules may impose additional limitations, so investors should review any applicable covenants before purchasing a property intended for short-term rental use.

Tax Obligations

STR hosts in California are generally subject to transient occupancy taxes (TOT), and some jurisdictions also assess tourism or business fees. Platforms like Airbnb often collect and remit state and local taxes on behalf of hosts, but operators should confirm their specific obligations with Turlock's tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Turlock can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Turlock's STR market is expected to maintain modest momentum, with average market growth and supply/demand dynamics rated at average levels. Summer months like June and July have historically driven the strongest revenue, so seasonal demand should continue supporting ADR in the $190–$200 range during peak periods. Occupancy could fluctuate in the 28–35% corridor depending on property size and guest appeal, and investors who optimize pricing during softer months (January through April) may be able to narrow the gap with state averages. Listings with 3+ bedrooms are better positioned to capture incremental demand as the market matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Turlock, CA

What is the average Airbnb occupancy rate in Turlock?

The average Airbnb occupancy rate in Turlock is currently 30%, which falls below the California state average of 43%. Occupancy varies by property size — 4-bedroom listings lead at 37%, while studios and 1-bedroom units hover around 26–27%. Investors can potentially improve occupancy by targeting underserved property sizes, optimizing pricing, and offering in-demand amenities.

How much do Airbnb hosts make in Turlock?

Airbnb hosts in Turlock earn an average of $1,768 per month and approximately $21,225 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 4-bedroom homes average $2,333 monthly ($27,997 annually), while 1-bedroom units average just $630 per month ($7,570 annually). Larger properties consistently generate stronger returns in this market.

Is Turlock a good market for Airbnb investment?

Turlock carries an ROI score of 49 out of 100, placing it in the 'Competitive Opportunity' category. The market offers a lower cost of entry than many California alternatives, with home values averaging $654,430, but occupancy and revenue-to-price metrics are below average. Investors who focus on larger properties (3–4 bedrooms) and optimize their listings with sought-after amenities are better positioned to generate meaningful returns. Selective deal sourcing is key in this market.

What is the average daily rate (ADR) for Airbnb in Turlock?

The average daily rate for Airbnb listings in Turlock is $193, which is considerably lower than the $551 California state average. ADR scales with property size, ranging from $95 for studios to $284 for 4-bedroom homes. This pricing structure reflects Turlock's Central Valley positioning and practical guest profile.

Are short-term rentals legal in Turlock?

Short-term rentals can be operated in Turlock, but hosts may need to obtain local permits or a business license and comply with applicable California regulations. Restrictions such as occupancy limits, noise rules, and HOA covenants may apply depending on the specific property and neighborhood. We recommend consulting the City of Turlock's planning department and reviewing any homeowners association rules before purchasing or listing a property.

When is peak season for Airbnb in Turlock?

Peak season for Airbnb in Turlock runs from May through July, with June delivering the highest average monthly revenue at $2,181. July ($2,019) and May ($1,955) also perform well above the annual average. The slowest months tend to be January ($1,498) and April ($1,474), though the seasonal spread is moderate enough that hosts can maintain income throughout the year with strategic pricing.

How many Airbnbs are there in Turlock?

As of April 2026, there are 59 active Airbnb listings in Turlock. The supply is fairly evenly distributed, with 1-bedroom units leading at 15 listings, followed by 3-bedroom and 4-bedroom homes at 14 each. Year-over-year listing growth is at 103%, indicating the market is attracting more hosts and investor attention.

How is Airbnb revenue calculated in Turlock?

The annual and monthly revenue figures for Turlock are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.