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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Twin Falls presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Twin Falls sits at the crossroads of southern Idaho's outdoor recreation corridor, offering investors an affordable entry point well below state averages — the current ADR of $136 is roughly half the Idaho statewide average of $277. With 125 active listings and an average annual revenue of $21,667, the market is modest in scale but has seen significant supply growth at 121% year-over-year. Investors should approach with realistic expectations: occupancy averaging 36% signals a market that leans heavily on seasonal demand, making property selection and pricing strategy critical.
According to Rabbu market data, the Twin Falls short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 125 |
| Average Daily Rate (ADR) | vs. $277 state avg. | $136 |
| Average Occupancy Rate | vs. 41% state avg. | 36% |
| RevPAN | ADR * Occupancy Rate | $49 |
| Average Monthly Revenue | Historical 12-month average | $1,805 |
| Average Annual Revenue | Historical 12-month average | $21,667 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Twin Falls appeals to investors seeking an affordable Idaho market with room for differentiation, though competitive dynamics and lower occupancy require careful deal sourcing.
Key investment factors
"Twin Falls presents a competitive but nuanced opportunity. The ROI score of 48 out of 100 reflects a below-average revenue-to-price ratio and a supply-demand balance that's tilting toward saturation, tempered by average marks in occupancy stability and market growth. Seasonality is pronounced — July revenue of $2,679 is more than three times February's $878 — so investors need to budget for lean winter months. Larger properties, particularly 4-bedrooms, outperform on both a per-night and annual basis, suggesting the strongest returns come from targeting family and group travelers during the peak outdoor season."
— Rabbu Market Analysis Team
Revenue in Twin Falls follows a sharp seasonal curve, peaking in July at $2,679 and bottoming out in February at just $878 — a spread of more than 3x. Investors should expect roughly five strong earning months (May–September) bookended by materially softer periods, making cash reserve planning essential.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,099 |
| February |
|
$878 |
| March |
|
$1,300 |
| April |
|
$1,498 |
| May |
|
$1,926 |
| June |
|
$2,190 |
| July |
|
$2,679 |
| August |
|
$2,601 |
| September |
|
$2,095 |
| October |
|
$1,977 |
| November |
|
$1,783 |
| December |
|
$1,635 |
Three-bedroom homes dominate the supply at 41 listings, followed by 1-bedrooms at 34, while studios (6) and 4-bedrooms (18) are comparatively scarce. The lower supply of 4-bedroom properties is notable given their superior revenue performance, potentially signaling an underserved niche.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
6 |
| 1 bedroom |
|
34 |
| 2 bedrooms |
|
21 |
| 3 bedrooms |
|
41 |
| 4 bedrooms |
|
18 |
ADR roughly doubles from 1-bedroom ($85) to 4-bedroom ($180), with the steepest jump occurring between 2-bedrooms ($101) and 3-bedrooms ($155). The premium for larger properties is substantial, though investors should weigh the higher nightly rate against the additional acquisition and maintenance costs.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$91 |
| 1 bedroom |
|
$85 |
| 2 bedrooms |
|
$101 |
| 3 bedrooms |
|
$155 |
| 4 bedrooms |
|
$180 |
Four-bedroom properties deliver the highest RevPAN at $72, meaningfully outpacing all other sizes — 2-bedrooms and 3-bedrooms cluster near $46–$47, while 1-bedrooms lag at $29. This gap suggests that 4-bedroom homes convert their rate premium into actual revenue most effectively when factoring in occupancy.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$45 |
| 1 bedroom |
|
$29 |
| 2 bedrooms |
|
$47 |
| 3 bedrooms |
|
$46 |
| 4 bedrooms |
|
$72 |
Studios lead occupancy at 50%, followed by 2-bedrooms at 47%, while 3-bedroom units fill only 30% of available nights despite being the most common listing type. The lower occupancy for 3-bedrooms relative to their supply dominance hints at saturation in that segment, whereas less-represented sizes like studios and 4-bedrooms (40%) maintain healthier booking rates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
50% |
| 1 bedroom |
|
34% |
| 2 bedrooms |
|
47% |
| 3 bedrooms |
|
30% |
| 4 bedrooms |
|
40% |
Monthly revenue scales steadily with size, from $1,026 for 1-bedrooms up to $2,544 for 4-bedroom properties — a nearly 2.5x difference. Studios outperform 1-bedrooms at $1,164 per month thanks to their higher occupancy, suggesting smaller well-positioned units can punch above their weight.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,164 |
| 1 bedroom |
|
$1,026 |
| 2 bedrooms |
|
$1,490 |
| 3 bedrooms |
|
$2,020 |
| 4 bedrooms |
|
$2,544 |
Four-bedroom properties lead annual revenue at $30,528, while 1-bedrooms bring in just $12,320 — the gap underscores how property size directly impacts earning potential in Twin Falls. For investors focused on maximizing gross revenue, 3-bedroom ($24,251) and 4-bedroom configurations offer the clearest path, though the smaller inventory of 4-bedrooms may present a competitive acquisition advantage.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$13,975 |
| 1 bedroom |
|
$12,320 |
| 2 bedrooms |
|
$17,885 |
| 3 bedrooms |
|
$24,251 |
| 4 bedrooms |
|
$30,528 |
Parking (97%), self check-in (94%), and a full kitchen (93%) are near-universal among Twin Falls listings, establishing them as baseline guest expectations rather than differentiators. Amenities like hot tubs (9%), pools (4%), and EV chargers (4%) remain rare and could offer meaningful competitive advantage for hosts willing to invest in standout features.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Self Check-in |
|
94% |
| Kitchen |
|
93% |
| Washer |
|
84% |
| Dryer |
|
83% |
| Backyard |
|
74% |
| Workspace |
|
66% |
| Patio or Balcony |
|
56% |
| Pets |
|
49% |
| BBQ Grill |
|
38% |
| Outdoor Furniture |
|
36% |
| Hot Tub |
|
9% |
| EV Charger |
|
4% |
| Pool |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Twin Falls Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Twin Falls earns an ROI score of 48 out of 100, placing it in the 'Competitive Opportunity' band — investor demand is real, but the math requires discipline. The below-average revenue-to-price ratio (driven partly by average home values of $507,413 against modest annual revenues) and a supply/demand balance showing strain from 121% listing growth are the primary headwinds, while occupancy stability and market growth trend both register as average. Pairing this data with thorough local regulatory research and a focus on higher-performing property types will be essential for investors looking to make this market work.
Understanding local STR regulations is essential before investing in Twin Falls. Here's the current regulatory landscape:
Twin Falls, Idaho may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Twin Falls and consult Idaho state regulations, as rules can change with local policy updates.
Common STR restrictions in markets like Twin Falls can include occupancy limits based on bedroom count, parking requirements for guests, noise ordinances, and minimum-stay rules. HOA covenants may add additional layers of restriction, so reviewing any applicable CC&Rs before purchasing is essential.
Short-term rental operators in Idaho are generally subject to state sales tax and local lodging or occupancy taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but owners should confirm their specific obligations with the Idaho State Tax Commission and the City of Twin Falls.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Twin Falls can provide current regulatory guidance.
Financing an Airbnb investment in Twin Falls requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Twin Falls is likely to see continued supply additions given the rapid listing growth already underway, which could put additional pressure on occupancy rates unless demand keeps pace. Seasonal patterns suggest revenue will concentrate between May and October, with July and August remaining the strongest earning months. ADR may see modest upward drift in the 1–3% range as hosts refine their pricing, though occupancy could settle in the 33–38% corridor given the expanding supply base. Investors entering now should model conservatively and plan for meaningful revenue dips during the November-through-March period."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local short-term rental regulations, tax obligations, and permit requirements should be independently verified before investing.
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