Twin Lakes, WI Airbnb Market Data, Statistics, and Occupancy Rates

Twin Lakes Short-Term Rental Market Overview

Twin Lakes, WI presents a compelling lakeside short-term rental opportunity with an average daily rate of $462—well above the Wisconsin state average of $368. The market is compact at just 26 active Airbnb listings, generating an average annual revenue of $51,142 per property. Strong summer seasonality and above-average revenue-to-price ratios make this a market worth watching for investors seeking a leisure-driven destination with limited competition.

Key Market Statistics

According to Rabbu market data, the Twin Lakes short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Twin Lakes

Investors are drawn to Twin Lakes for its premium nightly rates, low competitive supply, and strong lakefront leisure demand that delivers outsized summer revenue.

Expert Market Assessment

"Twin Lakes earns a 72 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier. The market's strength lies in its above-average revenue-to-price ratio and solid growth trajectory, balanced by average occupancy stability and supply/demand dynamics. Seasonality is pronounced—August peaks near $7,642 in monthly revenue while February dips to $2,175—so investors should budget for meaningful off-season softness. That said, the combination of premium ADR, limited supply, and lakeside appeal makes this a market where well-managed properties can outperform."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Twin Lakes

Average revenue by month in Twin Lakes

Twin Lakes exhibits sharp seasonality, with August ($7,642) and July ($7,620) delivering peak revenue—more than 3.5x the February low of $2,175. The summer surge from June through September accounts for the bulk of annual income, while winter months from December through March average under $3,000, underscoring the need for investors to plan around seasonal cash-flow swings.

Active Airbnb listings by property size in Twin Lakes

The available breakdown shows all 10 reported listings are 3-bedroom properties, suggesting this is the dominant configuration in Twin Lakes. The lack of visible data for other bedroom counts could signal an opportunity for investors to differentiate with smaller or larger properties.

Average daily rate (ADR) by property size in Twin Lakes

Three-bedroom listings in Twin Lakes command an ADR of $299, which is notable for this property size. With the overall market ADR at $462, larger or more premium properties likely drive rates significantly higher, suggesting strong pricing upside for investors willing to offer differentiated accommodations.

Average RevPAN by property size in Twin Lakes

Three-bedroom properties deliver a RevPAN of $41, reflecting the interplay between a solid ADR and the market's lower occupancy rate. Investors considering this property size should weigh whether operational improvements or seasonal pricing adjustments could push RevPAN closer to the market-wide average of $100.

Average occupancy rates by property size in Twin Lakes

Three-bedroom listings average just 14% occupancy, which trails the overall market rate of 22% and points to highly seasonal booking patterns. This suggests that while nightly rates are healthy, consistent bookings outside peak summer months remain a challenge for this property size.

Average monthly revenue by property size in Twin Lakes

Three-bedroom properties generate an average of $2,408 per month, sitting well below the market-wide average of $4,261. This gap implies that properties with unique features—such as lake access, hot tubs, or waterfront positioning—likely earn disproportionately more and pull the overall market average higher.

Average annual revenue by property size in Twin Lakes

At $28,906 in average annual revenue, 3-bedroom listings represent a baseline earning tier in Twin Lakes. The significant difference from the $51,142 market-wide average suggests that higher-earning properties—likely larger homes or those with premium lakefront locations—substantially outperform the standard 3-bedroom configuration.

Most common amenities for Airbnb listings in Twin Lakes

Washer, dryer, and kitchen are universal (100%), while BBQ grills (96%), self check-in (92%), and parking (92%) are near-ubiquitous—setting a high baseline for guest expectations. Lake access (58%) and hot tubs (35%) serve as key differentiators that likely correlate with higher rates and bookings, making them worthwhile investments for new entrants.

Understanding Twin Lakes's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Twin Lakes earns a 72 out of 100, placing it in the "Attractive Opportunity" band. The score is buoyed by an above-average revenue-to-price ratio and above-average market growth trend, while occupancy stability and supply/demand balance rate as average—consistent with a seasonal lakeside market still developing its year-round appeal. Investors should pair these metrics with hands-on local regulatory research and a realistic seasonal cash-flow model before committing.

Short-Term Rental Regulations in Twin Lakes

Understanding local STR regulations is essential before investing in Twin Lakes. Here's the current regulatory landscape:

Permit Requirements

Operators in Twin Lakes, Wisconsin may be required to obtain a short-term rental permit or registration before listing a property. Investors should verify current requirements directly with the Village of Twin Lakes and the Wisconsin Department of Revenue, as local ordinances can change.

Key Restrictions

Common restrictions in Wisconsin lake communities can include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA rules that may restrict or prohibit short-term rentals. Some municipalities also impose caps on the number of active permits, so it's important to check availability before purchasing.

Tax Obligations

Short-term rental hosts in Wisconsin are generally subject to state and local room taxes, as well as sales tax. Many platforms like Airbnb collect and remit certain taxes automatically, but hosts should confirm all obligations with the Wisconsin Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Twin Lakes can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Twin Lakes is positioned for continued growth, with active listings nearly doubling year-over-year (94% growth). Summer months should remain the primary revenue driver, with peak monthly earnings likely holding in the $7,000–$8,000 range during July and August. ADR may see modest upward pressure as demand rises and supply remains relatively constrained, though occupancy—currently at 22%—could improve by 2–4 percentage points as the market matures and hosts optimize pricing for shoulder seasons."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Twin Lakes, WI

What is the average Airbnb occupancy rate in Twin Lakes?

The average occupancy rate for Airbnb listings in Twin Lakes is currently 22%, which sits below the Wisconsin state average of 38%. This reflects the market's strong seasonality—demand concentrates heavily in the summer months, with winter and early spring seeing significantly fewer bookings. Investors should factor this seasonal pattern into their cash-flow planning.

How much do Airbnb hosts make in Twin Lakes?

On average, Airbnb hosts in Twin Lakes earn approximately $4,261 per month and $51,142 per year, based on trailing 12-month booking data. Revenue is heavily weighted toward summer, with August generating around $7,642 and winter months like February averaging closer to $2,175. Individual results vary depending on property location, amenities, pricing strategy, and management quality.

Is Twin Lakes a good market for Airbnb investment?

Twin Lakes scores a 72 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average revenue-to-price ratios and strong ADR of $462, though occupancy is seasonal. With only 26 active listings and 94% year-over-year growth in supply, it's a market gaining momentum—but investors should plan for concentrated summer income and lighter winter months.

What is the average daily rate (ADR) for Airbnb in Twin Lakes?

The average daily rate in Twin Lakes is $462, which is notably higher than the Wisconsin state average of $368. This premium reflects the market's appeal as a lakeside vacation destination where guests are willing to pay more for quality accommodations with amenities like lake access, BBQ grills, and outdoor spaces.

Are short-term rentals legal in Twin Lakes?

Short-term rentals operate in Twin Lakes, WI, but hosts may need to obtain permits or register with local authorities. Regulations can vary and evolve, so prospective investors should contact the Village of Twin Lakes and review Wisconsin state requirements before purchasing a property for STR use.

When is peak season for Airbnb in Twin Lakes?

Peak season in Twin Lakes runs from June through August, with July and August being the standout months—averaging $7,620 and $7,642 in monthly revenue, respectively. The shoulder months of May and September also perform well, while the lowest revenue months are January and February, when monthly earnings average around $2,175–$2,248.

How many Airbnbs are there in Twin Lakes?

As of April 2026, there are 26 active Airbnb listings in Twin Lakes. This is a relatively small market, though supply has grown by 94% year-over-year, indicating increasing investor interest and demand in the area.

How is Airbnb revenue calculated in Twin Lakes?

The annual and monthly revenue figures for Twin Lakes are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Twin Lakes and surrounding areas
• Occupancy rates, average daily rates, and seasonal booking trends
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue by property size
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the last update. Local regulations, HOA restrictions, and tax obligations can change; always verify current rules before investing.