Two Rivers, WI Airbnb Market Data, Statistics, and Occupancy Rates

Two Rivers Short-Term Rental Market Overview

Two Rivers, WI stands out as a compelling small-market opportunity for short-term rental investors, earning a 77 out of 100 ROI score driven by an above-average revenue-to-price ratio. With average home values around $322,868 and annual revenue averaging $38,087, the market delivers solid yield potential relative to entry costs. The supply is lean at just 24 active Airbnb listings, creating room for well-positioned properties to capture demand — particularly during a summer peak season that pushes monthly revenue above $5,800.

Key Market Statistics

According to Rabbu market data, the Two Rivers short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Two Rivers

Two Rivers offers investors a favorable revenue-to-price ratio in a small, seasonal Lake Michigan market where limited supply and waterfront appeal create meaningful upside for well-managed properties.

Expert Market Assessment

"Two Rivers presents a standout opportunity for investors willing to navigate a highly seasonal market. Revenue swings are significant — from a low of roughly $1,052 in February to a peak of $5,835 in July — so cash-flow planning around the summer window is essential. The market's real sweet spot lies in larger properties: 4-bedroom units deliver a RevPAN of $156 and 35% occupancy, dramatically outperforming the 2- and 3-bedroom segments. With an above-average revenue-to-price ratio and stable occupancy fundamentals, Two Rivers rewards investors who target the right property size and price their listings to capture peak-season demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Two Rivers

Average revenue by month in Two Rivers

Two Rivers exhibits pronounced seasonality, with July ($5,835) and August ($5,657) generating roughly five times the revenue of the slowest month, February ($1,052). Investors should plan for a concentrated earning window from June through October, with shoulder months like September ($3,571) and October ($3,842) still contributing meaningfully.

Active Airbnb listings by property size in Two Rivers

Supply is evenly split between 2-bedroom (7 listings) and 3-bedroom (7 listings) properties, with 4-bedroom units slightly less represented at 5 listings. The lower supply of 4-bedroom homes, combined with their dramatically higher revenue, may signal an underserved segment with strong upside potential.

Average daily rate (ADR) by property size in Two Rivers

ADR jumps sharply with size — 2-bedroom listings average $161 and 3-bedroom listings $179, but 4-bedroom properties command $448 per night, nearly 2.5 times the rate of a 3-bedroom. This premium reflects strong guest demand for larger lakeside accommodations and represents the clearest pricing advantage in the market.

Average RevPAN by property size in Two Rivers

Revenue per available night tells a striking story: 4-bedroom properties deliver $156 in RevPAN, roughly five times the $31 and $34 earned by 2- and 3-bedroom units respectively. This gap makes 4-bedroom properties the clear revenue leader even after accounting for occupancy differences.

Average occupancy rates by property size in Two Rivers

Four-bedroom properties maintain a 35% occupancy rate, nearly double the 19% seen in both the 2- and 3-bedroom segments. This higher fill rate, combined with premium pricing, makes larger properties significantly more reliable for cash-flow planning in Two Rivers.

Average monthly revenue by property size in Two Rivers

Monthly revenue differences are dramatic — 4-bedroom properties average $8,675 per month compared to $2,796 for 3-bedroom and $2,447 for 2-bedroom listings. The gap between 2- and 3-bedroom revenue is relatively modest, suggesting that stepping up to a 4-bedroom configuration is where the real revenue unlock happens.

Average annual revenue by property size in Two Rivers

On an annual basis, 4-bedroom properties generate $104,102 — more than three times the $33,563 earned by 3-bedroom units and over 3.5 times the $29,366 from 2-bedroom listings. For investors evaluating return potential, the 4-bedroom segment clearly offers the highest revenue ceiling in Two Rivers.

Most common amenities for Airbnb listings in Two Rivers

Parking and a full kitchen are universal at 100% of listings, while outdoor-oriented amenities dominate — 92% offer a backyard, 88% have a patio or balcony, and 83% include a BBQ grill. This signals that guests booking in Two Rivers expect a home-base experience with outdoor living space, and properties without these features may struggle to compete.

Understanding Two Rivers's ROI Score: 77/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Two Rivers earns a 77 out of 100, placing it in the Standout Opportunity tier — a score driven primarily by its above-average revenue-to-price ratio and above-average occupancy stability, which together account for 70% of the score weighting. Market growth trend scores below average, reflecting the early-stage nature of this small market, while supply/demand balance sits at average. Investors should pair these encouraging fundamentals with local regulatory research and a clear strategy for maximizing summer-season revenue.

Short-Term Rental Regulations in Two Rivers

Understanding local STR regulations is essential before investing in Two Rivers. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Two Rivers, WI should verify whether a local STR permit or tourist rooming house license is required by contacting the City of Two Rivers and the Wisconsin Department of Health Services. Wisconsin state law governs tourist rooming houses, and local municipalities may impose additional registration or licensing requirements.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits tied to property size, minimum stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA rules that limit or prohibit short-term rentals. Investors should review both municipal ordinances and any deed restrictions or homeowner association covenants before purchasing.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rental accommodations, and Manitowoc County or the City of Two Rivers may levy additional local room taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with local and state authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Two Rivers can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Two Rivers is likely to see continued seasonal demand spikes driven by its Lake Michigan waterfront appeal, with summer months (June–August) expected to remain the strongest revenue window. ADR may see modest upward pressure of 2–5% as the small supply base competes for peak-season guests. Occupancy could stabilize in the 22–26% range annually, though investors targeting 4-bedroom properties may see significantly higher fill rates. The 160% year-over-year growth in active listings signals rising investor interest, so early entrants still have a window to establish themselves before supply catches up with demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Two Rivers, WI

What is the average Airbnb occupancy rate in Two Rivers?

The average Airbnb occupancy rate in Two Rivers is currently 23%, which is below the Wisconsin state average of 38%. However, occupancy varies significantly by property size — 4-bedroom listings average 35% occupancy, nearly double the rate of 2- and 3-bedroom properties at 19% each. The market's strong seasonal character means occupancy concentrates heavily in the summer months.

How much do Airbnb hosts make in Two Rivers?

Airbnb hosts in Two Rivers earn an average of $3,173 per month and approximately $38,087 per year based on trailing 12-month booking data. Earnings vary substantially by property size: 4-bedroom properties lead with an average of $8,675 per month ($104,102 annually), while 2-bedroom units average $2,447 per month ($29,366 annually). Peak summer months like July can generate over $5,800 in revenue.

Is Two Rivers a good market for Airbnb investment?

Two Rivers earns a 77 out of 100 ROI score from Rabbu, categorized as a Standout Opportunity. The market's above-average revenue-to-price ratio is its strongest selling point, with average home values around $322,868 supporting healthy yields relative to entry costs. The small supply of just 24 active listings means less competition, though the market is highly seasonal and growth trends are currently below average. Investors targeting larger properties — particularly 4-bedroom homes — stand to capture the highest returns.

What is the average daily rate (ADR) for Airbnb in Two Rivers?

The average daily rate in Two Rivers is $239, which is below the Wisconsin state average of $368. ADR scales significantly with property size: 2-bedroom listings average $161, 3-bedroom listings average $179, and 4-bedroom properties command a premium at $448 per night. This pricing gap suggests strong guest willingness to pay more for larger, well-appointed accommodations.

Are short-term rentals legal in Two Rivers?

Short-term rentals are generally permitted in Wisconsin, though operators may need to obtain a tourist rooming house license through the state and comply with any local ordinances in Two Rivers. Regulations can vary, so prospective investors should check directly with the City of Two Rivers and Manitowoc County for current permit requirements, zoning rules, and any applicable restrictions before listing a property.

When is peak season for Airbnb in Two Rivers?

Peak season in Two Rivers runs from June through August, with July being the strongest month at an average revenue of $5,835. August follows closely at $5,657, and June averages $4,531. The off-season dips significantly, with February being the slowest month at just $1,052 in average revenue. This seasonal pattern reflects Two Rivers' appeal as a Lake Michigan summer destination.

How many Airbnbs are there in Two Rivers?

There are currently 24 active Airbnb listings in Two Rivers as of April 2026. The supply breaks down to 7 two-bedroom properties, 7 three-bedroom properties, and 5 four-bedroom properties. Year-over-year listing growth has been 160%, indicating rapidly increasing investor interest in this small market.

How is Airbnb revenue calculated in Two Rivers?

The annual and monthly revenue figures for Two Rivers are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Two Rivers and surrounding areas
• Occupancy rates and average daily rate trends by property size and season
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions as of April 2026; actual results may differ based on property-specific factors and market changes. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules with municipal and state authorities before purchasing.