Tyler, TX Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

44 / 100

Tyler presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Tyler Short-Term Rental Market Overview

Tyler, TX offers a compact short-term rental market with 169 active Airbnb listings and an average annual revenue of $18,084 per property. With an ADR of $143—roughly half the Texas state average—and occupancy sitting at 33%, the market rewards investors who can source deals selectively and differentiate on amenities or property size. A 135% year-over-year growth in listings signals rising investor interest, though tighter competition and below-average occupancy stability mean careful underwriting is essential.

Key Market Statistics

According to Rabbu market data, the Tyler short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 169
Average Daily Rate (ADR) vs. $276 state avg. $143
Average Occupancy Rate vs. 33% state avg. 33%
RevPAN ADR * Occupancy Rate $46
Average Monthly Revenue Historical 12-month average $1,507
Average Annual Revenue Historical 12-month average $18,084

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Tyler

Investors are drawn to Tyler for its affordable home values relative to Texas metros and the potential for outsized returns on larger properties, though the market demands careful deal selection given rising competition.

Key investment factors

  • Average home values of $410,984 sit well below major Texas metro prices, improving the revenue-to-price equation for well-chosen properties
  • 4-bedroom listings generate roughly $28,313 annually—more than double the revenue of 1-bedroom units—creating a clear incentive for larger property acquisitions
  • Year-over-year listing growth of 135% reflects growing investor confidence and guest demand in the Tyler area
  • Seasonal revenue stays relatively stable, with only a ~$500 spread between the weakest and strongest months, reducing cash-flow volatility
  • Kitchen and parking availability at 95% and 94% respectively signals a guest base that values home-like convenience, pointing to leisure and extended-stay demand

Expert Market Assessment

"Tyler presents a competitive opportunity where selective investors can still find workable deals, but the market isn't a layup. The ROI score of 44 out of 100 reflects average revenue-to-price ratios and below-average occupancy stability, meaning properties need to be priced right and managed well to deliver meaningful returns. Seasonality is relatively mild—December tops out at $1,657 while February dips to $1,146—so cash flow doesn't crater in the off-season. Larger properties clearly outperform on a revenue basis, and investors who target 3- or 4-bedroom homes will find the strongest earning potential in this market."

— Rabbu Market Analysis Team

Understanding Tyler's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Tyler Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Below average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Below average 15%

What This Means for Investors

Tyler's ROI Score of 44 out of 100 places it in the "Competitive Opportunity" band, meaning deals are possible but require sharper analysis and selective sourcing. The revenue-to-price ratio and market growth trend both rate as average, while occupancy stability and supply/demand balance fall below average—a combination that rewards investors who can outperform on pricing strategy and guest experience. Pairing these metrics with thorough local regulatory research and a realistic occupancy model will be key to underwriting profitable investments here.

Short-Term Rental Regulations in Tyler

Understanding local STR regulations is essential before investing in Tyler. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Tyler, Texas may need to obtain permits or register their property with local authorities before hosting guests. Investors should verify current requirements directly with the City of Tyler and Smith County, as STR regulations can change.

Key Restrictions

Common restrictions in Texas markets like Tyler can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules may also limit or prohibit short-term rentals in certain neighborhoods, so checking deed restrictions before purchasing is strongly recommended.

Tax Obligations

Texas requires the collection of state hotel occupancy tax, and Tyler may impose additional local lodging or tourism taxes on short-term rentals. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Tyler can provide current regulatory guidance.

Short-Term Rental Financing for Tyler

Financing an Airbnb investment in Tyler requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Tyler Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Tyler's short-term rental market is likely to see continued supply growth given the sharp uptick in new listings, which could put modest downward pressure on occupancy rates if demand doesn't keep pace. Seasonal patterns suggest revenue should remain steadiest from May through July and again in October through December, with softer months like February potentially dipping below $1,200. ADR may see incremental increases of 1–3% as hosts invest in amenities and larger properties, but investors should plan conservatively around occupancy in the 30–35% range until demand drivers strengthen further."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Tyler, TX

What is the average Airbnb occupancy rate in Tyler?
The average Airbnb occupancy rate in Tyler is currently 33%, which matches the Texas state average. Occupancy varies by property size: studios and 1-bedroom units lead at 37%, while larger 3- and 4-bedroom properties average 28–29%. Investors should factor in this moderate occupancy when projecting cash flow.
How much do Airbnb hosts make in Tyler?
Airbnb hosts in Tyler earn an average of $1,507 per month, or approximately $18,084 per year, based on trailing 12-month booking data. Revenue scales significantly with property size—4-bedroom listings average $2,359 monthly ($28,313 annually), while 1-bedroom units average $1,026 monthly ($12,312 annually). Individual results depend on property quality, pricing strategy, and guest experience.
Is Tyler a good market for Airbnb investment?
Tyler is a competitive market with a Rabbu ROI Score of 44 out of 100. The revenue-to-price ratio is average and occupancy stability is below average, so investors need to be selective about deals. That said, affordable home values around $410,984 and strong revenue potential from larger properties (3- and 4-bedroom homes) can make the numbers work for well-researched acquisitions. Pairing this data with local regulatory research is recommended before investing.
What is the average daily rate (ADR) for Airbnb in Tyler?
The average daily rate for Airbnb listings in Tyler is $143, which is significantly below the Texas state average of $276. ADR ranges from $87 for studios to $194 for 4-bedroom properties. This lower ADR reflects Tyler's positioning as an affordable alternative to larger Texas metros, which can work in investors' favor when acquisition costs are also lower.
Are short-term rentals legal in Tyler?
Short-term rentals generally operate in Tyler, TX, but operators should check with the City of Tyler for any permit, registration, or zoning requirements that may apply. Local regulations can change, and HOA or deed restrictions may further limit STR activity in certain neighborhoods. Consulting with a local real estate attorney or the city's planning department is advisable before purchasing.
When is peak season for Airbnb in Tyler?
Tyler's peak season for Airbnb revenue runs from June through July, with December also performing strongly at $1,657 in average monthly revenue. The softest month is February at $1,146. The spread between peak and off-peak months is moderate—roughly $500—indicating that Tyler's demand stays relatively consistent year-round without dramatic seasonal swings.
How many Airbnbs are there in Tyler?
As of April 2026, there are 169 active Airbnb listings in Tyler. The market has seen significant growth, with a 135% year-over-year increase in active listings. One-bedroom units dominate the supply at 73 listings, followed by 3-bedroom homes (42) and 2-bedroom units (32).
How is Airbnb revenue calculated in Tyler?
The annual and monthly revenue figures for Tyler are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts by market and property size
  • Average daily rates, occupancy rates, and RevPAN benchmarks across bedroom configurations
  • Monthly and annual revenue trends based on trailing 12-month booking data
  • Home value estimates sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the date indicated; actual results may differ based on property-specific factors and management quality. Local regulations and tax obligations are subject to change; investors should verify current rules with municipal authorities before purchasing.

Next Steps

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