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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Tyler presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Tyler, TX offers a compact short-term rental market with 169 active Airbnb listings and an average annual revenue of $18,084 per property. With an ADR of $143—roughly half the Texas state average—and occupancy sitting at 33%, the market rewards investors who can source deals selectively and differentiate on amenities or property size. A 135% year-over-year growth in listings signals rising investor interest, though tighter competition and below-average occupancy stability mean careful underwriting is essential.
According to Rabbu market data, the Tyler short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 169 |
| Average Daily Rate (ADR) | vs. $276 state avg. | $143 |
| Average Occupancy Rate | vs. 33% state avg. | 33% |
| RevPAN | ADR * Occupancy Rate | $46 |
| Average Monthly Revenue | Historical 12-month average | $1,507 |
| Average Annual Revenue | Historical 12-month average | $18,084 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors are drawn to Tyler for its affordable home values relative to Texas metros and the potential for outsized returns on larger properties, though the market demands careful deal selection given rising competition.
Key investment factors
"Tyler presents a competitive opportunity where selective investors can still find workable deals, but the market isn't a layup. The ROI score of 44 out of 100 reflects average revenue-to-price ratios and below-average occupancy stability, meaning properties need to be priced right and managed well to deliver meaningful returns. Seasonality is relatively mild—December tops out at $1,657 while February dips to $1,146—so cash flow doesn't crater in the off-season. Larger properties clearly outperform on a revenue basis, and investors who target 3- or 4-bedroom homes will find the strongest earning potential in this market."
— Rabbu Market Analysis Team
Tyler's revenue stays within a relatively narrow band, peaking in December at $1,657 and bottoming in February at $1,146—a spread of about $500. Summer months (June–July) also perform well above $1,600, while the fall shoulder season in October–November holds steady near $1,580, giving investors a reasonably predictable cash-flow pattern without severe off-season dips.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,400 |
| February |
|
$1,146 |
| March |
|
$1,529 |
| April |
|
$1,484 |
| May |
|
$1,565 |
| June |
|
$1,619 |
| July |
|
$1,643 |
| August |
|
$1,422 |
| September |
|
$1,457 |
| October |
|
$1,585 |
| November |
|
$1,572 |
| December |
|
$1,657 |
One-bedroom units dominate Tyler's supply at 73 listings (43% of the market), while 3-bedroom homes account for 42 and 2-bedrooms for 32. Studios (5) and 4-bedrooms (14) are notably underrepresented, and given that 4-bedroom properties generate the highest revenue, the limited supply in that segment could signal an opportunity for investors willing to go larger.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
5 |
| 1 bedroom |
|
73 |
| 2 bedrooms |
|
32 |
| 3 bedrooms |
|
42 |
| 4 bedrooms |
|
14 |
ADR scales steadily from $87 for studios to $194 for 4-bedroom properties, with each additional bedroom adding roughly $20–$45 in nightly rate. The jump from 1-bedroom ($102) to 2-bedroom ($145) is particularly sharp, suggesting that the premium for extra space is strong in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$87 |
| 1 bedroom |
|
$102 |
| 2 bedrooms |
|
$145 |
| 3 bedrooms |
|
$178 |
| 4 bedrooms |
|
$194 |
RevPAN climbs from $32 for studios to $53 for 4-bedroom properties, with 3- and 4-bedroom units clearly delivering the best revenue per available night after accounting for occupancy. The gap between smaller and larger units is meaningful—4-bedroom RevPAN is 43% higher than 1-bedroom—reinforcing the case for investing in larger properties despite their lower occupancy rates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$32 |
| 1 bedroom |
|
$37 |
| 2 bedrooms |
|
$43 |
| 3 bedrooms |
|
$51 |
| 4 bedrooms |
|
$53 |
Studios and 1-bedroom units lead occupancy at 37%, while 2-, 3-, and 4-bedroom properties gradually decline to 28–30%. This inverse relationship between size and occupancy is common, but the higher nightly rates on larger properties more than compensate, making them the stronger revenue generators overall.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
37% |
| 1 bedroom |
|
37% |
| 2 bedrooms |
|
30% |
| 3 bedrooms |
|
29% |
| 4 bedrooms |
|
28% |
Four-bedroom properties top the revenue charts at $2,359 per month, followed by 3-bedrooms at $2,042—both significantly outpacing 1-bedroom units at just $1,026 monthly. The revenue gap between small and large properties is substantial enough that investors targeting income maximization should strongly consider the 3- or 4-bedroom segment.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,235 |
| 1 bedroom |
|
$1,026 |
| 2 bedrooms |
|
$1,446 |
| 3 bedrooms |
|
$2,042 |
| 4 bedrooms |
|
$2,359 |
Annual revenue ranges from $12,312 for 1-bedroom units to $28,313 for 4-bedroom properties—a 130% premium for stepping up in size. Three-bedroom homes at $24,508 per year represent a compelling middle ground, offering strong revenue potential that may come with lower acquisition and maintenance costs than the largest properties.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$14,831 |
| 1 bedroom |
|
$12,312 |
| 2 bedrooms |
|
$17,353 |
| 3 bedrooms |
|
$24,508 |
| 4 bedrooms |
|
$28,313 |
Kitchens (95%) and parking (94%) are near-universal in Tyler's Airbnb market, followed by washers (84%) and self check-in (84%), signaling a guest base that expects home-like convenience and autonomy. Differentiators like hot tubs (8%), lake access (8%), and pet-friendliness (43%) remain less common, offering potential competitive advantages for listings that include them.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
95% |
| Parking |
|
94% |
| Washer |
|
84% |
| Self Check-in |
|
84% |
| Dryer |
|
79% |
| Backyard |
|
73% |
| Workspace |
|
61% |
| Patio or Balcony |
|
58% |
| Outdoor Furniture |
|
55% |
| Pets |
|
43% |
| BBQ Grill |
|
35% |
| Lake Access |
|
8% |
| Hot Tub |
|
8% |
| Waterfront |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Tyler Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Tyler's ROI Score of 44 out of 100 places it in the "Competitive Opportunity" band, meaning deals are possible but require sharper analysis and selective sourcing. The revenue-to-price ratio and market growth trend both rate as average, while occupancy stability and supply/demand balance fall below average—a combination that rewards investors who can outperform on pricing strategy and guest experience. Pairing these metrics with thorough local regulatory research and a realistic occupancy model will be key to underwriting profitable investments here.
Understanding local STR regulations is essential before investing in Tyler. Here's the current regulatory landscape:
Short-term rental operators in Tyler, Texas may need to obtain permits or register their property with local authorities before hosting guests. Investors should verify current requirements directly with the City of Tyler and Smith County, as STR regulations can change.
Common restrictions in Texas markets like Tyler can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules may also limit or prohibit short-term rentals in certain neighborhoods, so checking deed restrictions before purchasing is strongly recommended.
Texas requires the collection of state hotel occupancy tax, and Tyler may impose additional local lodging or tourism taxes on short-term rentals. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Tyler can provide current regulatory guidance.
Financing an Airbnb investment in Tyler requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Tyler's short-term rental market is likely to see continued supply growth given the sharp uptick in new listings, which could put modest downward pressure on occupancy rates if demand doesn't keep pace. Seasonal patterns suggest revenue should remain steadiest from May through July and again in October through December, with softer months like February potentially dipping below $1,200. ADR may see incremental increases of 1–3% as hosts invest in amenities and larger properties, but investors should plan conservatively around occupancy in the 30–35% range until demand drivers strengthen further."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the date indicated; actual results may differ based on property-specific factors and management quality. Local regulations and tax obligations are subject to change; investors should verify current rules with municipal authorities before purchasing.
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