Ukiah, CA Airbnb Market Data, Statistics, and Occupancy Rates

Ukiah Short-Term Rental Market Overview

Ukiah, a small Northern California market in Mendocino County, offers an intimate pool of just 40 active Airbnb listings with an average annual revenue of $21,702 per property. While the ADR of $263 sits well below the state average of $551, the market's compact size and rural wine-country appeal create a niche opportunity for investors willing to source deals selectively. Occupancy currently runs at 26% — notably below the 43% state average — so success here hinges on property quality, pricing strategy, and targeting the right guest segments.

Key Market Statistics

According to Rabbu market data, the Ukiah short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ukiah

Ukiah attracts investor attention as a small, less saturated Northern California market with wine-country and outdoor-recreation appeal, though current performance metrics call for careful deal selection.

Expert Market Assessment

"Ukiah presents a competitive but uneven opportunity. The ROI score of 38 out of 100 reflects average revenue-to-price ratios paired with below-average occupancy stability and market growth trends, meaning investors need to be disciplined about which properties they target. Seasonality is pronounced — July revenue ($2,665) is more than double February's ($1,261) — so cash-flow planning should account for several leaner winter months. Two-bedroom units clearly outperform one-bedrooms across every metric, making property-size selection one of the most impactful decisions an investor can make in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ukiah

Average revenue by month in Ukiah

Ukiah's revenue follows a clear summer-weighted pattern, with July ($2,665) and August ($2,598) delivering peak earnings that are roughly double the winter lows of January ($1,306) and February ($1,261). Investors should anticipate 4–5 softer months from November through March, making summer performance critical to annual returns.

Active Airbnb listings by property size in Ukiah

The supply in Ukiah is heavily concentrated in 1-bedroom listings (21 of the tracked properties), with only 5 two-bedroom units currently active. This imbalance may signal an opportunity for investors to introduce 2-bedroom inventory into a relatively undersupplied segment that already demonstrates stronger performance metrics.

Average daily rate (ADR) by property size in Ukiah

ADR jumps from $107 for 1-bedroom listings to $179 for 2-bedroom properties, a 67% premium that reflects the added space and guest capacity. Given that 2-bedrooms also carry significantly higher occupancy, the step-up in nightly rate translates directly into meaningfully better revenue rather than just a higher sticker price.

Average RevPAN by property size in Ukiah

Revenue per available night tells a striking story: 2-bedroom properties earn $94 RevPAN versus just $27 for 1-bedrooms, a nearly 3.5× difference. This gap is driven by both the higher ADR and the substantially better occupancy rates that 2-bedroom units command in this market.

Average occupancy rates by property size in Ukiah

Two-bedroom listings maintain a 53% occupancy rate, more than double the 25% average for 1-bedroom units. For investors focused on cash-flow consistency, the 2-bedroom segment offers far more reliable booking volume and fewer vacant nights throughout the year.

Average monthly revenue by property size in Ukiah

Monthly revenue diverges sharply by size, with 2-bedroom listings averaging $2,263 per month compared to $997 for 1-bedrooms. The 2-bedroom segment generates more than twice the monthly income, making it the clear revenue leader in Ukiah's small STR market.

Average annual revenue by property size in Ukiah

On an annual basis, 2-bedroom properties bring in approximately $27,163 — more than double the $11,971 earned by 1-bedroom units. For investors evaluating return potential relative to acquisition and operating costs, the 2-bedroom configuration offers a meaningfully stronger revenue foundation.

Most common amenities for Airbnb listings in Ukiah

Parking appears in 100% of Ukiah listings, reflecting the car-dependent nature of this rural Northern California market, while kitchens (93%) and laundry (68–70%) round out the essentials. Outdoor amenities like patios (68%), backyards (65%), and BBQ grills (58%) are also common, suggesting guests expect a relaxed, home-like experience — investors who deliver on these basics are meeting market norms rather than differentiating.

Understanding Ukiah's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ukiah's ROI score of 38 out of 100 places it in the "Competitive Opportunity" band, indicating that while demand exists, tighter competition and softer fundamentals require more selective deal sourcing. The score reflects an average revenue-to-price ratio and supply/demand balance, held back by below-average occupancy stability and market growth trends — the rapid 204% listing growth has outpaced demand gains. Investors should pair this data with thorough local regulatory research and focus on 2-bedroom properties, which significantly outperform the market average across all key metrics.

Short-Term Rental Regulations in Ukiah

Understanding local STR regulations is essential before investing in Ukiah. Here's the current regulatory landscape:

Permit Requirements

The City of Ukiah and Mendocino County may require short-term rental hosts to obtain a business license or STR permit before listing a property. Investors should verify current registration and permitting requirements directly with the City of Ukiah and the County of Mendocino planning departments before acquiring or operating a rental.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, minimum-night stay requirements, noise and nuisance ordinances, parking mandates, and rules set by individual HOAs or neighborhood CC&Rs. Some jurisdictions in California also impose caps on the total number of STR permits issued, so confirming availability early is advisable.

Tax Obligations

Short-term rental operators in California are generally subject to Transient Occupancy Tax (TOT), and Mendocino County may levy its own TOT rate on top of any city-level tax. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm compliance with both state sales tax and local occupancy tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ukiah can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ukiah's short-term rental landscape is likely to see continued competitive pressure as active listings surged 204% year over year. Monthly revenue data suggests summer months will remain the primary revenue driver, with July and August pulling in roughly $2,600–$2,700 per listing. Investors should expect occupancy rates to hover in the mid-20% to low-30% range market-wide, though well-positioned 2-bedroom properties with strong amenity packages could outperform that baseline. ADR may see modest upward pressure of 1–3% given limited housing supply, but meaningful gains will depend on whether demand growth keeps pace with the expanding listing count."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ukiah, CA

What is the average Airbnb occupancy rate in Ukiah?

The average occupancy rate for Airbnb listings in Ukiah is currently 26%, which falls below the California state average of 43%. However, performance varies significantly by property size — 2-bedroom listings achieve roughly 53% occupancy, while 1-bedroom units average around 25%. Investors targeting higher-occupancy configurations and optimizing pricing can outperform the market-wide figure.

How much do Airbnb hosts make in Ukiah?

On average, Airbnb hosts in Ukiah earn approximately $1,808 per month, or about $21,702 annually, based on trailing 12-month historical booking performance. Two-bedroom properties tend to earn considerably more, averaging $2,263 per month ($27,163 annually), while 1-bedroom units average $997 per month ($11,971 annually). Individual results depend on factors like property quality, amenities, pricing strategy, and seasonal demand.

Is Ukiah a good market for Airbnb investment?

Ukiah carries an ROI score of 38 out of 100, placing it in the "Competitive Opportunity" category. The market has average revenue-to-price ratios and supply/demand balance, but below-average occupancy stability and market growth trends mean investors need to be selective. Two-bedroom properties with strong amenity packages tend to significantly outperform the broader market, so careful deal sourcing and property selection are key to making this market work.

What is the average daily rate (ADR) for Airbnb in Ukiah?

The average daily rate across all Ukiah Airbnb listings is $263, which is well below the California state average of $551. Rates vary by property size: 1-bedroom listings average $107 per night, while 2-bedroom properties command $179 per night. The market's more affordable positioning relative to coastal California destinations can appeal to budget-conscious travelers exploring Mendocino County.

Are short-term rentals legal in Ukiah?

Short-term rentals are generally permitted in Ukiah, though operators may need to secure a business license, STR permit, or registration with the City of Ukiah or Mendocino County. Regulations can change, so prospective investors should verify current permitting requirements, zoning restrictions, and any applicable caps directly with local authorities before purchasing or listing a property.

When is peak season for Airbnb in Ukiah?

Peak season in Ukiah runs through the summer months, with July ($2,665) and August ($2,598) generating the highest average monthly revenue. The slower season falls in January ($1,306) and February ($1,261). The spread between peak and off-peak months is substantial — roughly double — so investors should plan for meaningful seasonality in their cash-flow projections.

How many Airbnbs are there in Ukiah?

As of April 2026, there are 40 active Airbnb listings in Ukiah. The supply is heavily skewed toward smaller properties, with 21 one-bedroom listings and 5 two-bedroom listings among those tracked. Year-over-year listing growth has been significant at 204%, indicating rising host and investor interest in the market.

How is Airbnb revenue calculated in Ukiah?

The annual and monthly revenue figures for Ukiah are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Ukiah and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit availability, and tax requirements may change; investors should verify current rules with city and county authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.