Umatilla, OR Airbnb Market Data, Statistics, and Occupancy Rates

Umatilla Short-Term Rental Market Overview

With just 25 active Airbnb listings and an average daily rate of $133—well below Oregon's $383 state average—Umatilla offers an affordable entry point into a small but surprisingly active short-term rental market. Occupancy sits at 51%, significantly outpacing the 33% state average, which translates to roughly $30,504 in average annual revenue per listing. The combination of low competition and above-average occupancy suggests steady demand, likely driven by regional workers, outdoor recreation near the Columbia River, and travelers passing through eastern Oregon.

Key Market Statistics

According to Rabbu market data, the Umatilla short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Umatilla

Umatilla appeals to investors seeking low-competition markets with affordable acquisition costs and occupancy rates that meaningfully exceed state benchmarks.

Expert Market Assessment

"Umatilla presents a modest but promising opportunity for STR investors who favor under-the-radar markets with favorable supply-demand dynamics. The market's 51% occupancy rate and $68 RevPAN reflect genuine, sustained guest demand despite its small listing count. Seasonality is pronounced—revenue roughly triples from January's $1,107 to September's peak of $3,956—so investors should plan cash flow around a May-through-September high season with softer winter months. For those comfortable with a smaller-scale market and seasonal variability, Umatilla offers a low-barrier entry with competitive returns relative to property costs."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Umatilla

Average revenue by month in Umatilla

Revenue in Umatilla follows a clear seasonal arc, with September leading at $3,956 and January bottoming out at $1,107—a nearly 3.6x spread. The strongest earning window runs from May through September, making summer and early fall the critical months for maximizing returns.

Active Airbnb listings by property size in Umatilla

The market is heavily concentrated in 3-bedroom properties, which make up 19 of the 25 active listings (76%). With only 5 two-bedroom units available, smaller properties represent a potentially underserved segment that could benefit from less direct competition.

Average daily rate (ADR) by property size in Umatilla

ADR scales modestly from $114 for 2-bedroom properties to $131 for 3-bedroom listings, a difference of just $17. The relatively narrow premium suggests that the jump to a larger property may not dramatically increase nightly pricing power in this market.

Average RevPAN by property size in Umatilla

Two-bedroom properties deliver a higher RevPAN of $73 compared to $61 for 3-bedroom units, driven primarily by their superior occupancy rates. This makes 2-bedroom listings the more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Umatilla

Two-bedroom properties maintain a 65% occupancy rate versus 46% for 3-bedroom units, a 19-percentage-point gap that points to stronger and more consistent demand for smaller accommodations. Investors prioritizing cash-flow stability may find 2-bedroom properties the more reliable option in Umatilla.

Average monthly revenue by property size in Umatilla

Despite lower nightly rates, 2-bedroom properties outperform on a monthly basis at $2,822 versus $2,468 for 3-bedroom listings. Higher occupancy more than compensates for the lower ADR, giving smaller units a meaningful edge in monthly income.

Average annual revenue by property size in Umatilla

Two-bedroom properties generate an average of $33,866 annually compared to $29,619 for 3-bedroom units, a difference of over $4,200 per year. Given that 2-bedroom properties also likely carry lower acquisition and operating costs, they may offer the strongest return potential in this market.

Most common amenities for Airbnb listings in Umatilla

Kitchen, parking, self check-in, and washer are universal across all Umatilla listings (100%), establishing them as baseline guest expectations. Outdoor amenities like backyards (92%) and patios (88%) are also near-standard, reflecting a market where guests value outdoor living space—likely tied to the area's recreational appeal.

Short-Term Rental Regulations in Umatilla

Understanding local STR regulations is essential before investing in Umatilla. Here's the current regulatory landscape:

Permit Requirements

Operators in Umatilla, Oregon may need to obtain a short-term rental permit or business license before listing a property. Investors should verify current requirements directly with the City of Umatilla and Umatilla County, as local registration processes can change.

Key Restrictions

Common restrictions in Oregon STR markets can include occupancy limits, minimum stay requirements, noise and parking rules, and potential HOA covenants that restrict short-term rental activity. Some jurisdictions also impose caps on the number of permits issued, so it's worth confirming availability early in the investment process.

Tax Obligations

Short-term rental hosts in Oregon are typically subject to state lodging taxes and may owe local transient room taxes as well. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but investors should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Umatilla can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Umatilla's STR market is expected to maintain its seasonal rhythm, with revenue peaking during the summer and early fall months. Given the market's strong occupancy relative to the state average, ADR could see modest upward movement in the range of 2–5% as hosts optimize pricing during high-demand periods like September, which currently leads all months at $3,956 in average revenue. Supply is likely to remain limited given the small market size, which should help sustain occupancy levels around 48–55%. Investors should monitor any local infrastructure or tourism developments that could further boost demand in this eastern Oregon corridor."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Umatilla, OR

What is the average Airbnb occupancy rate in Umatilla?

The average Airbnb occupancy rate in Umatilla is currently 51%, which is notably higher than Oregon's statewide average of 33%. This above-average occupancy suggests consistent guest demand throughout the year, though rates do fluctuate seasonally with stronger performance during the warmer months.

How much do Airbnb hosts make in Umatilla?

Airbnb hosts in Umatilla earn an average of $2,542 per month and approximately $30,504 per year, based on trailing 12-month booking data. Revenue varies significantly by season—September is the strongest month at $3,956 on average, while January is the slowest at around $1,107. Property size also plays a role, with 2-bedroom listings averaging $33,866 annually and 3-bedroom listings around $29,619.

Is Umatilla a good market for Airbnb investment?

Umatilla offers several attractive qualities for STR investors, including low competition with only 25 active listings, an occupancy rate that significantly exceeds the state average, and affordable entry costs. The market does experience meaningful seasonal fluctuations, so investors should be prepared for slower winter months. For those seeking a small, manageable market with solid fundamentals, Umatilla is worth serious consideration.

What is the average daily rate (ADR) for Airbnb in Umatilla?

The average daily rate for Airbnb listings in Umatilla is $133, which is considerably lower than Oregon's statewide average of $383. This accessible price point helps drive the market's strong occupancy rate. ADR ranges from $114 for 2-bedroom properties to $131 for 3-bedroom listings.

Are short-term rentals legal in Umatilla?

Short-term rentals generally operate in Umatilla, Oregon, but specific permit requirements and regulations may apply at the city or county level. Investors should check directly with the City of Umatilla and Umatilla County for the most current rules regarding licensing, zoning, and any applicable restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Umatilla?

Peak season for Airbnb in Umatilla runs from May through September, with September delivering the highest average monthly revenue at $3,956. July ($3,755) and June ($3,474) are also strong months. The off-peak period spans November through February, when average monthly revenue drops to between $1,107 and $2,032.

How many Airbnbs are there in Umatilla?

As of April 2026, there are 25 active Airbnb listings in Umatilla. The market is dominated by 3-bedroom properties, which account for 19 of the 25 listings, with the remaining 5 being 2-bedroom units. This small supply base means there's limited competition for well-positioned properties.

How is Airbnb revenue calculated in Umatilla?

The annual and monthly revenue figures for Umatilla are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Umatilla market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, permit availability, and tax obligations can change; always verify with local authorities before investing.