Upland, CA Airbnb Market Data, Statistics, and Occupancy Rates

Upland Short-Term Rental Market Overview

Upland, CA is a compact Inland Empire market with just 30 active Airbnb listings and an average daily rate of $199—well below California's $551 state average—making it accessible from a pricing standpoint for guests yet challenging from a revenue perspective for investors. Average annual revenue sits at $29,518 against home values averaging roughly $1.06 million, which compresses yields and demands careful deal sourcing. Still, year-over-year listing growth of 109% signals rising investor interest, and a favorable supply/demand balance suggests the market has room before saturation becomes a concern.

Key Market Statistics

According to Rabbu market data, the Upland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Upland

Upland appeals to investors seeking a low-competition, supply-constrained Inland Empire market where selective property acquisition could outperform market averages.

Expert Market Assessment

"Upland represents a competitive opportunity where the numbers reward discipline rather than broad-stroke investing. With a RevPAN of $81 and occupancy averaging 41%, the market doesn't deliver outsized returns automatically—particularly when weighed against average home values near $1.06 million. However, pronounced seasonality works in favor of active managers: December revenues peak at $4,239 while the slowest months dip to $1,530, meaning hosts who optimize pricing for winter demand can meaningfully outperform annual averages. The favorable supply/demand balance and small listing pool mean well-positioned properties can capture disproportionate share, but the below-average revenue-to-price ratio means investors need to source deals below the ZHVI median to make the math work."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Upland

Average revenue by month in Upland

Upland shows pronounced seasonality, with December ($4,239) and January ($3,533) delivering the strongest monthly revenues—nearly three times the May trough of $1,530. A secondary summer bump in July–August ($2,742–$2,823) provides mid-year relief, but investors should budget for lean spring months when revenue drops below $1,650.

Active Airbnb listings by property size in Upland

The market's 30 listings skew heavily toward 1-bedroom units (15 listings), with 3-bedroom properties accounting for 7. The absence of 2-bedroom, 4-bedroom, and larger listings in the data may signal an underserved niche where new inventory could capture unmet demand.

Average daily rate (ADR) by property size in Upland

ADR nearly triples from $119 for 1-bedroom listings to $319 for 3-bedroom properties, reflecting a substantial premium for added space. This spread suggests that guests booking larger properties in Upland are willing to pay significantly more per night, which could favor investors who acquire larger homes if occupancy can be improved.

Average RevPAN by property size in Upland

RevPAN is remarkably close across property sizes—$55 for 1-bedrooms versus $51 for 3-bedrooms—despite the wide ADR gap. The near-parity is driven by 3-bedroom occupancy lagging at 16%, which erodes much of their nightly rate advantage when measured on a per-available-night basis.

Average occupancy rates by property size in Upland

One-bedroom listings achieve 46% occupancy compared to just 16% for 3-bedroom properties, a stark gap that underscores stronger and more consistent demand for smaller units. Investors considering larger properties should factor in this significantly lower fill rate and its impact on cash-flow predictability.

Average monthly revenue by property size in Upland

Three-bedroom properties lead with $2,992 in average monthly revenue versus $1,145 for 1-bedrooms, driven by their higher nightly rates despite much lower occupancy. However, the 1-bedroom figure represents more consistent income from steadier bookings, while the 3-bedroom number relies on fewer but more lucrative stays.

Average annual revenue by property size in Upland

At $35,910 annually, 3-bedroom listings generate roughly 2.6 times the revenue of 1-bedroom units ($13,741), making them the top earners in absolute terms. However, when weighed against the higher acquisition and furnishing costs of larger homes—and their 16% occupancy—investors should carefully model their break-even before committing to larger configurations.

Most common amenities for Airbnb listings in Upland

Kitchens (97%), parking (90%), and washers (87%) top the amenity list, reflecting guest expectations for home-like convenience in a suburban market. Outdoor features like backyards (53%), BBQ grills (50%), and pools (33%) are also well-represented, suggesting that properties with private outdoor space have a competitive edge in attracting bookings.

Understanding Upland's ROI Score: 40/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Upland's ROI Score of 40 out of 100 places it in the 'Competitive Opportunity' band, where strong investor interest meets tighter margins. The below-average revenue-to-price ratio is the primary constraint—$29,518 in annual revenue against $1.06 million home values requires disciplined underwriting. The above-average supply/demand balance and average occupancy stability offer upside for investors who can source properties below market and pair this data with thorough local regulatory research.

Short-Term Rental Regulations in Upland

Understanding local STR regulations is essential before investing in Upland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Upland, California may need to obtain a permit or business registration from the City of Upland before listing a property. Investors should verify current permit requirements directly with the city's planning or code enforcement department, as local regulations can evolve.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules that limit or prohibit short-term rentals, so reviewing CC&Rs is essential before purchasing an investment property.

Tax Obligations

STR hosts in California are generally subject to transient occupancy taxes, and some jurisdictions also require collection of state and local tourism assessments. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with Upland's finance department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Upland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Upland's STR market is likely to see continued supply growth as new hosts enter, though the small base means even a handful of new listings can shift dynamics. Seasonal patterns point to strong winter demand—December and January are the highest-earning months—with softer stretches from April through June. Occupancy may hold steady around 40–45% if supply growth remains measured, and ADR could see modest increases of 2–4% as hosts refine pricing strategies. Investors should plan conservatively around these seasonal swings and monitor whether the recent surge in new listings stabilizes."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Upland, CA

What is the average Airbnb occupancy rate in Upland?

The average Airbnb occupancy rate in Upland is currently 41%, which is slightly below the California state average of 43%. Occupancy varies significantly by property size—1-bedroom listings average 46% occupancy while 3-bedroom properties come in at 16%. This gap suggests smaller units are better suited for consistent bookings in this market.

How much do Airbnb hosts make in Upland?

Airbnb hosts in Upland earn an average of $2,459 per month, which translates to approximately $29,518 annually based on trailing 12-month performance. Revenue varies by property size: 1-bedroom listings bring in roughly $13,741 per year, while 3-bedroom properties average $35,910. Monthly revenue fluctuates considerably with seasonality, peaking in December at $4,239 and dipping to around $1,530 in May.

Is Upland a good market for Airbnb investment?

Upland scores a 40 out of 100 on Rabbu's ROI Score, categorized as a 'Competitive Opportunity.' The market has a favorable supply/demand balance and average occupancy stability, but its below-average revenue-to-price ratio—given home values near $1.06 million—means investors need to be strategic about acquisition price. Selective deal sourcing and strong operational management are key to generating attractive returns here.

What is the average daily rate (ADR) for Airbnb in Upland?

The average daily rate for Airbnb listings in Upland is $199, significantly below California's state average of $551. Rates vary by property size: 1-bedroom listings average $119 per night, while 3-bedroom properties command $319 per night. This pricing positions Upland as a value-oriented destination within the Southern California landscape.

Are short-term rentals legal in Upland?

Short-term rentals may be permitted in Upland, CA, but operators should verify current local regulations, permit requirements, and zoning restrictions with the City of Upland's planning department. California municipalities have varying STR rules, and compliance with any applicable HOA restrictions is also important. We recommend consulting local authorities before purchasing a property for STR use.

When is peak season for Airbnb in Upland?

Peak season for Airbnb in Upland falls during the winter months, with December leading at $4,239 in average monthly revenue and January following at $3,533. Summer months like July ($2,742) and August ($2,823) form a secondary peak. The slowest period runs from April through June, with May bottoming out at $1,530—roughly 36% of December's revenue.

How many Airbnbs are there in Upland?

There are currently 30 active Airbnb listings in Upland as of April 2026. The market is split between 1-bedroom properties (15 listings) and 3-bedroom properties (7 listings), with the remainder falling into other configurations. Year-over-year listing growth has been notable at 109%, indicating increasing investor and host interest in the area.

How is Airbnb revenue calculated in Upland?

The annual and monthly revenue figures for Upland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Occupancy rate and average daily rate trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.