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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Utica offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Utica presents an intriguing entry point for short-term rental investors, combining relatively affordable home values averaging $271,746 with annual revenue potential around $20,317. With 70 active Airbnb listings and an ADR of $153—well below the $381 New York state average—the market appeals to budget-conscious travelers and offers investors lower acquisition costs. The ROI score of 63 out of 100 signals an attractive opportunity, though occupancy at 33% trails the state average of 40%, leaving room for well-managed properties to outperform.
According to Rabbu market data, the Utica short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 70 |
| Average Daily Rate (ADR) | vs. $381 state avg. | $153 |
| Average Occupancy Rate | vs. 40% state avg. | 33% |
| RevPAN | ADR * Occupancy Rate | $51 |
| Average Monthly Revenue | Historical 12-month average | $1,693 |
| Average Annual Revenue | Historical 12-month average | $20,317 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Utica's low property acquisition costs relative to revenue potential, combined with strong summer demand, make it a compelling option for investors seeking affordable market entry in New York State.
Key investment factors
"Utica offers a moderate investment opportunity with clear seasonal dynamics that favor summer-focused hosting strategies. Revenue peaks sharply in July ($3,495) and August ($3,460), while January dips to just $749—a nearly 5:1 ratio that investors need to plan around. The supply-demand balance is rated below average, suggesting the rapid doubling of active listings may be outpacing demand growth in the near term. Still, with affordable entry prices and solid RevPAN performance from smaller units, disciplined investors who optimize pricing and amenities can carve out above-market returns."
— Rabbu Market Analysis Team
Utica's revenue pattern is heavily seasonal, with July ($3,495) and August ($3,460) generating roughly 4–5 times the revenue of the slowest month, January ($749). This pronounced summer spike means investors should plan cash reserves for the November–March period and maximize pricing during the June–September window.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$749 |
| February |
|
$952 |
| March |
|
$903 |
| April |
|
$1,334 |
| May |
|
$1,675 |
| June |
|
$1,983 |
| July |
|
$3,495 |
| August |
|
$3,460 |
| September |
|
$1,977 |
| October |
|
$1,574 |
| November |
|
$1,173 |
| December |
|
$1,036 |
One-bedroom units dominate Utica's supply with 24 listings, followed by 2-bedrooms (20) and 3-bedrooms (15), while studios account for just 7 listings. The limited studio supply is notable given that studios lead in both occupancy and RevPAN, potentially signaling an underserved niche worth targeting.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
7 |
| 1 bedroom |
|
24 |
| 2 bedrooms |
|
20 |
| 3 bedrooms |
|
15 |
Two-bedroom properties command the highest ADR at $194, creating a meaningful premium over 1-bedrooms ($119) and even 3-bedrooms ($163). Studios sit at $106, but their strong occupancy rate more than compensates for the lower nightly price, making them competitive on a total revenue basis.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$106 |
| 1 bedroom |
|
$119 |
| 2 bedrooms |
|
$194 |
| 3 bedrooms |
|
$163 |
Studios deliver the strongest RevPAN at $65, outperforming 3-bedrooms ($51), 2-bedrooms ($44), and 1-bedrooms ($42) despite having the lowest ADR. This gap highlights how studios' superior 61% occupancy rate translates directly into better revenue efficiency per available night.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$65 |
| 1 bedroom |
|
$42 |
| 2 bedrooms |
|
$44 |
| 3 bedrooms |
|
$51 |
Studios stand out with 61% occupancy—nearly double the market average—while 1-bedrooms (36%) and 3-bedrooms (32%) cluster closer to the norm, and 2-bedrooms lag at just 23%. For investors prioritizing cash-flow consistency, the studio segment offers the most reliable demand throughout the year.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
61% |
| 1 bedroom |
|
36% |
| 2 bedrooms |
|
23% |
| 3 bedrooms |
|
32% |
Studios lead monthly revenue at $2,069, followed by 2-bedrooms ($1,927) and 3-bedrooms ($1,749), with 1-bedrooms trailing at $1,279. The fact that studios outperform larger units on a monthly basis underscores the value of high occupancy in a market where nightly rates are moderate.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$2,069 |
| 1 bedroom |
|
$1,279 |
| 2 bedrooms |
|
$1,927 |
| 3 bedrooms |
|
$1,749 |
Studios generate the highest annual revenue at $24,833, with 2-bedrooms close behind at $23,127 and 3-bedrooms at $20,997, while 1-bedrooms produce $15,351. Investors seeking the strongest return relative to acquisition and operating costs may find studios or 2-bedrooms offer the best configurations for this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$24,833 |
| 1 bedroom |
|
$15,351 |
| 2 bedrooms |
|
$23,127 |
| 3 bedrooms |
|
$20,997 |
Parking dominates at 97% of listings, reflecting Utica's car-dependent character, while kitchens (90%) and self check-in (60%) round out the top three essentials. Workspaces appear in 59% of listings, suggesting a segment of business or remote-work travelers, and investors should treat parking, a full kitchen, and keyless entry as baseline expectations rather than differentiators.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Kitchen |
|
90% |
| Self Check-in |
|
60% |
| Workspace |
|
59% |
| Dryer |
|
56% |
| Washer |
|
54% |
| Pets |
|
37% |
| Backyard |
|
31% |
| Patio or Balcony |
|
26% |
| Outdoor Furniture |
|
19% |
| BBQ Grill |
|
9% |
| EV Charger |
|
4% |
| Gym |
|
3% |
| Hot Tub |
|
1% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Utica Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Utica's ROI Score of 63 out of 100 places it in the 'Attractive Opportunity' band, driven by an average revenue-to-price ratio and stable—if unspectacular—occupancy patterns. The supply-demand balance is the weakest factor, rated below average, which suggests the recent surge in new listings may be creating competitive pressure that investors should monitor. Pairing this data with thorough local regulatory research and a focus on high-performing property types like studios can help investors maximize their returns in this emerging market.
Understanding local STR regulations is essential before investing in Utica. Here's the current regulatory landscape:
Short-term rental operators in Utica, New York may be required to obtain permits or register their property with city authorities before listing. Investors should verify current requirements directly with the City of Utica and Oneida County, as local rules can change.
Common STR restrictions in New York municipalities can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. Some properties may also be subject to HOA rules or zoning restrictions that limit short-term rental activity, so reviewing deed covenants and local codes before purchasing is essential.
Short-term rental hosts in New York are generally subject to state and local occupancy taxes, as well as sales tax. Many booking platforms collect and remit a portion of these taxes automatically, but operators should confirm their full tax obligations with a local accountant or the New York State Department of Taxation and Finance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Utica can provide current regulatory guidance.
Financing an Airbnb investment in Utica requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Utica's STR market is expected to follow its established seasonal pattern, with summer months driving the bulk of annual revenue and winter remaining the softest period. ADR may see modest increases in the 1–3% range as supply grows and hosts compete on amenities rather than price alone. Occupancy rates could stabilize around 30–35% market-wide, with well-positioned properties—particularly studios—likely outperforming that range. Investors entering now should plan for meaningful revenue concentration between June and September and budget accordingly for leaner winter months."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture recent regulatory or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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