Vernon, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Vernon Short-Term Rental Market Overview

Vernon, NJ sits in the heart of Sussex County's outdoor recreation corridor, drawing visitors to nearby ski resorts, lakes, and hiking trails throughout the year. With 117 active Airbnb listings, an average daily rate of $261, and average annual revenue of $27,006, the market offers a real but competitive entry point — particularly for investors who can capitalize on strong summer demand. The 29% average occupancy rate trails the New Jersey state average of 34%, signaling that selective property positioning and pricing strategy matter here more than in higher-demand urban markets.

Key Market Statistics

According to Rabbu market data, the Vernon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Vernon

Investors are drawn to Vernon for its four-season recreation appeal and relatively affordable home prices compared to other New Jersey resort-adjacent markets.

Expert Market Assessment

"Vernon represents a competitive opportunity — not a slam dunk, but a market where informed investors can still find attractive returns. Revenue is heavily seasonal, with August generating $4,257 per month on average while March dips to just $1,229, so cash reserves and pricing flexibility are essential. The 3-bedroom segment stands out as the strongest performer across occupancy, RevPAN, and annual revenue, while the rapid 50% growth in active listings signals that competition is intensifying and deal selection needs to be disciplined."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Vernon

Average revenue by month in Vernon

Revenue in Vernon swings dramatically by season — August leads at $4,257 while March bottoms out at $1,229, creating a 3.5x spread between peak and trough. This pronounced seasonality means investors should plan for lean spring months and capitalize on the summer surge from June through September.

Active Airbnb listings by property size in Vernon

Two-bedroom properties make up the largest share of supply at 40 listings, closely followed by 1-bedrooms at 35, while the 4-bedroom segment is notably thin with just 5 active listings. The scarcity of larger properties could represent a niche opportunity given that 3- and 4-bedroom units command significantly higher nightly rates.

Average daily rate (ADR) by property size in Vernon

ADR climbs steadily with bedroom count, from $209 for 1-bedrooms up to $390 for 4-bedroom properties — a near-doubling that reflects group and family traveler willingness to pay. Notably, studios command a $228 ADR that actually exceeds 1-bedrooms, likely driven by boutique or unique-concept listings.

Average RevPAN by property size in Vernon

Three-bedroom properties deliver the strongest RevPAN at $103, outperforming all other sizes including 4-bedrooms at $96, which suffer from lower occupancy despite their premium ADR. Studios and 1-bedrooms lag at $59 and $54 respectively, suggesting smaller units struggle to convert their nightly rates into consistent booked revenue.

Average occupancy rates by property size in Vernon

Occupancy rates are modest across the board, with 3-bedrooms topping the field at 33% and 4-bedrooms trailing at just 25%. The tight range between sizes (25–33%) indicates that market-wide seasonality, rather than property configuration alone, is the primary driver of booking volume.

Average monthly revenue by property size in Vernon

Three-bedroom properties generate the highest average monthly revenue at $3,054, roughly double the $1,607 earned by 1-bedroom units. The 4-bedroom segment earns $2,504 monthly — less than 3-bedrooms — suggesting that the extra bedroom doesn't translate to proportionally higher bookings in this market.

Average annual revenue by property size in Vernon

At $36,659 per year, 3-bedroom listings clearly offer the strongest revenue potential in Vernon, outpacing 4-bedrooms ($30,056) and 2-bedrooms ($26,936) by a meaningful margin. Studios and 1-bedrooms hover near $19,000–$20,000 annually, making them tougher to pencil out unless acquired at a significant discount.

Most common amenities for Airbnb listings in Vernon

Parking (99%) and kitchen access (95%) are essentially table stakes in Vernon, reflecting the car-dependent, self-catering nature of the market. The prevalence of ski-in/ski-out access (57%) and hot tubs (55%) signals that guests expect resort-style outdoor amenities — investors without these features may need to compete more aggressively on price.

Understanding Vernon's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Vernon's ROI Score of 52 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine investor appeal but requires sharper deal selection to generate solid returns. The revenue-to-price ratio scores average, while occupancy stability and supply/demand balance both fall below average — a combination that rewards operators who differentiate through amenities and seasonal pricing rather than relying on passive demand. Pairing this data with a thorough review of Vernon Township regulations and a property-specific pro forma will give investors the clearest picture of real-world viability.

Short-Term Rental Regulations in Vernon

Understanding local STR regulations is essential before investing in Vernon. Here's the current regulatory landscape:

Permit Requirements

Vernon Township in New Jersey may require short-term rental operators to obtain a permit or register their property with the local government. Investors should verify current requirements directly with Vernon Township and Sussex County officials before listing a property.

Key Restrictions

Common restrictions in New Jersey STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional constraints, particularly in resort-style communities, so it's important to review any applicable covenants before purchasing.

Tax Obligations

New Jersey imposes state sales tax and potentially local occupancy taxes on short-term rental income. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with a tax professional familiar with New Jersey STR regulations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Vernon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Vernon's STR market is likely to see continued seasonal swings, with summer months anchoring the bulk of annual revenue. Active listings grew 50% year-over-year, which could put downward pressure on occupancy unless demand keeps pace — investors should watch for stabilization in supply growth before expecting meaningful ADR gains. We estimate occupancy may hover in the 27–32% range market-wide, with well-positioned 3-bedroom properties continuing to outperform. Properties that lean into ski-season amenities and summer recreation could see modest ADR increases of 2–4% as the area's tourism profile matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Vernon, NJ

What is the average Airbnb occupancy rate in Vernon?

The average Airbnb occupancy rate in Vernon is currently 29%, which falls below the New Jersey state average of 34%. Occupancy varies by property size, with 3-bedroom listings leading at 33% and studios and 1-bedrooms averaging around 26%. Seasonality plays a major role — expect significantly higher occupancy during summer months and the winter ski season, with softer demand in spring.

How much do Airbnb hosts make in Vernon?

Airbnb hosts in Vernon earn an average of $2,250 per month, or roughly $27,006 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 3-bedroom listings lead with approximately $36,659 annually, while 1-bedroom units average closer to $19,293. Summer months are the biggest revenue drivers, with August alone averaging $4,257.

Is Vernon a good market for Airbnb investment?

Vernon carries a Rabbu ROI Score of 52 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from year-round recreation demand — ski season in winter and lake and hiking tourism in summer — but occupancy stability and supply/demand balance score below average, meaning investors need to be selective. Three-bedroom properties tend to offer the best return profile, and those with amenities like hot tubs and ski-in/ski-out access are well-positioned to outperform.

What is the average daily rate (ADR) for Airbnb in Vernon?

The average daily rate for Airbnb listings in Vernon is $261, which is well below the New Jersey state average of $430. ADR scales with property size: studios average $228, while 4-bedroom properties command approximately $390 per night. The lower ADR relative to the state average reflects Vernon's positioning as an accessible mountain and lake destination rather than a premium coastal market.

Are short-term rentals legal in Vernon?

Short-term rentals generally operate in Vernon, NJ, but local regulations may apply, including permit or registration requirements from Vernon Township. Investors should check with local authorities and review any HOA restrictions before purchasing a property for STR use, as rules can change and may vary by neighborhood or community.

When is peak season for Airbnb in Vernon?

Peak season in Vernon runs through the summer months, with August averaging $4,257 in monthly revenue and July close behind at $3,509. A secondary peak occurs in winter, driven by ski tourism — January and February average around $2,001 and $1,970 respectively. The slowest months are March ($1,229) and April ($1,345), making spring the clear off-season.

How many Airbnbs are there in Vernon?

As of April 2026, there are 117 active Airbnb listings in Vernon. The supply is concentrated in 1-bedroom (35 listings) and 2-bedroom (40 listings) properties, with 25 three-bedroom units and only 5 four-bedroom listings. Year-over-year listing growth has been substantial at 50%, indicating increasing investor interest in the market.

How is Airbnb revenue calculated in Vernon?

The annual and monthly revenue figures for Vernon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the results to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent regulatory or market shifts. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.