Versailles, KY Airbnb Market Data, Statistics, and Occupancy Rates

Versailles Short-Term Rental Market Overview

Versailles, KY presents an attractive short-term rental opportunity driven by its proximity to Kentucky's famed horse country and bourbon trail. With an average annual revenue of $34,798 across just 45 active listings, the market remains compact and relatively uncrowded. The ROI score of 62 out of 100 reflects above-average occupancy stability and a balanced supply-demand dynamic, though investors should note that average home values of $572,975 temper the revenue-to-price ratio.

Key Market Statistics

According to Rabbu market data, the Versailles short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Versailles

Versailles attracts STR investors with its niche tourism appeal, manageable competition, and strong seasonal revenue peaks that can offset quieter winter months.

Expert Market Assessment

"Versailles earns an "Attractive Opportunity" designation, reflecting a market where niche tourism demand meets limited supply. Seasonality is the defining characteristic here — October leads all months at $5,274 in average revenue, while February bottoms out at $1,401, creating a roughly 3.8x spread between peak and trough. The above-average occupancy stability factor in the ROI score suggests that even during quieter months, bookings don't fall off a cliff. Investors who price dynamically and target the April-through-October corridor should find this market rewarding, though the below-average growth trend warrants monitoring as new listings continue to enter."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Versailles

Average revenue by month in Versailles

Versailles displays sharp seasonality, with October commanding the highest average revenue at $5,274 and February marking the low point at $1,401 — a nearly 3.8x spread. The April-through-October window consistently outperforms winter months, making dynamic pricing and off-season cost management critical for investors.

Active Airbnb listings by property size in Versailles

The market's 45 listings are concentrated in smaller configurations, with 1-bedroom units (21 listings) slightly outnumbering 2-bedroom properties (16 listings). The absence of larger 3+ bedroom inventory could signal an opportunity for investors willing to offer group-friendly accommodations, though demand for such properties should be validated first.

Average daily rate (ADR) by property size in Versailles

ADR scales modestly between property sizes, with 1-bedroom listings averaging $163 and 2-bedroom properties at $170 — only a $7 premium for the additional bedroom. This narrow gap suggests that the cost advantage of acquiring a smaller unit may outweigh the marginal ADR gain from upsizing.

Average RevPAN by property size in Versailles

RevPAN is nearly identical across property sizes, with 1-bedroom units at $42 and 2-bedroom properties at $41. This parity indicates that neither size holds a meaningful edge in per-night revenue generation once occupancy is factored in.

Average occupancy rates by property size in Versailles

One-bedroom listings maintain a slight occupancy advantage at 26% compared to 24% for 2-bedroom units. Both figures reflect the market's seasonal nature, but the consistency across sizes suggests demand isn't strongly skewed toward either configuration.

Average monthly revenue by property size in Versailles

One-bedroom properties lead in average monthly revenue at $2,931, edging out 2-bedroom units at $2,483. The roughly $450 monthly gap is driven primarily by the small occupancy advantage that 1-bedroom listings enjoy rather than rate differences.

Average annual revenue by property size in Versailles

On an annual basis, 1-bedroom listings generate approximately $35,176 compared to $29,796 for 2-bedroom properties — a difference of about $5,380. For investors weighing acquisition costs against revenue potential, the 1-bedroom segment currently offers the stronger return profile in Versailles.

Most common amenities for Airbnb listings in Versailles

Parking dominates at 98% prevalence, reflecting Versailles' car-dependent, rural setting, while self check-in (84%), washer (82%), and kitchen (82%) round out the top tier. The high penetration of backyard access (73%) and outdoor furniture (60%) signals that guests expect a relaxed, residential experience — investors who lack these basics risk falling behind competitive listings.

Understanding Versailles's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Versailles earns a 62 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" band where healthy demand meets reasonable — though not exceptional — revenue-to-price dynamics. Above-average occupancy stability is the standout factor, suggesting that booking patterns hold up relatively well even through seasonal dips, while the below-average market growth trend and average supply/demand balance temper the overall outlook. Pairing this score with thorough local regulatory research and a realistic seasonal cash-flow model will give investors the clearest picture of what to expect.

Short-Term Rental Regulations in Versailles

Understanding local STR regulations is essential before investing in Versailles. Here's the current regulatory landscape:

Permit Requirements

Versailles, Kentucky may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Versailles and Woodford County, as local rules can evolve.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. HOA covenants or deed restrictions could also limit STR activity in certain neighborhoods, so reviewing property-level rules before purchasing is essential.

Tax Obligations

Short-term rental hosts in Kentucky are generally subject to state sales tax and local transient room taxes. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Kentucky Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Versailles can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Versailles is likely to see continued seasonal demand spikes tied to equestrian events and fall tourism, with October historically delivering the strongest revenue at $5,274 per listing. Occupancy may hover in the 22–26% range on an annualized basis, with ADR holding steady around $245–$260 given the market's niche appeal. The 159% year-over-year growth in active listings suggests rising investor interest, which could apply some downward pressure on per-listing revenue if supply outpaces demand growth. Investors entering now should plan pricing strategies around the pronounced seasonal swings evident in the trailing data."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Versailles, KY

What is the average Airbnb occupancy rate in Versailles?

The average Airbnb occupancy rate in Versailles is currently 24%, which sits slightly below the Kentucky state average of 28%. Occupancy varies by property size, with 1-bedroom listings achieving about 26% and 2-bedroom properties averaging 24%. While these figures may appear modest on an annualized basis, they reflect the market's pronounced seasonality — stronger months like October and July drive significantly higher booking activity.

How much do Airbnb hosts make in Versailles?

Airbnb hosts in Versailles earn an average of $2,899 per month and approximately $34,798 per year based on trailing 12-month booking data. One-bedroom properties tend to edge out 2-bedroom units, averaging $35,176 annually compared to $29,796. Revenue peaks sharply in October at roughly $5,274 per month, while winter months like January and February dip to the $1,400–$1,500 range.

Is Versailles a good market for Airbnb investment?

Versailles scores 62 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a balanced supply-demand dynamic, which are encouraging signs for investors. However, average home values of $572,975 and a below-average market growth trend mean the revenue-to-price ratio is moderate. Investors who can capitalize on strong seasonal peaks and manage costs during slower months are best positioned to succeed here.

What is the average daily rate (ADR) for Airbnb in Versailles?

The average daily rate for Airbnb listings in Versailles is $250, which is below the Kentucky state average of $333. ADR varies slightly by property size — 1-bedroom units average $163 while 2-bedroom properties come in at $170. The overall market ADR of $250 reflects a mix of property types and seasonal pricing adjustments throughout the year.

Are short-term rentals legal in Versailles?

Short-term rentals are generally permitted in Versailles, KY, though operators may need to obtain local business licenses or permits. Regulations can vary at the city and county level, and HOA or deed restrictions may apply to specific properties. We recommend verifying current rules with the City of Versailles and Woodford County government before purchasing an investment property.

When is peak season for Airbnb in Versailles?

Peak season for Airbnb in Versailles runs from roughly April through October, with the highest revenue month being October at an average of $5,274 per listing. July ($3,821) and August ($3,690) are also strong performers. The off-season spans November through March, with February registering the lowest average revenue at $1,401 — creating a significant seasonal swing that investors should plan for.

How many Airbnbs are there in Versailles?

As of April 2026, there are 45 active Airbnb listings in Versailles. The market has experienced 159% year-over-year growth in listing count, indicating rapidly increasing investor interest. The supply is concentrated in smaller property sizes, with 21 one-bedroom and 16 two-bedroom listings making up the bulk of available inventory.

How is Airbnb revenue calculated in Versailles?

The annual and monthly revenue figures for Versailles are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Versailles and surrounding areas
• Occupancy rates, average daily rates, and seasonal revenue trends based on trailing 12-month data
• Revenue per available night (RevPAN) and annual revenue estimates by property size
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permitting requirements, and tax obligations may change; always verify with municipal authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.