Vian, OK Airbnb Market Data, Statistics, and Occupancy Rates

Vian Short-Term Rental Market Overview

Vian, Oklahoma is a micro-market with just 13 active Airbnb listings, likely driven by its proximity to Tenkiller Ferry Lake and the outdoor recreation it supports. The average daily rate of $239 outpaces the Oklahoma state average of $219, though occupancy sits at 17% — well below the 28% state benchmark — reflecting highly seasonal demand. Average annual revenue of $21,414 suggests this market is best suited for investors with low carrying costs who can capitalize on a concentrated summer peak.

Key Market Statistics

According to Rabbu market data, the Vian short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Vian

Investors look at Vian for its low competition, premium nightly rates relative to the state average, and strong summer revenue tied to lake-area recreation.

Expert Market Assessment

"Vian presents a niche opportunity rather than a year-round cash-flow play. The dramatic seasonality — July revenue of $5,002 versus a January low of $416 — means roughly half of annual income is earned between May and August. For investors who can acquire property at rural Oklahoma price points, the combination of a $239 ADR and minimal competition could yield reasonable returns, particularly with 3-bedroom units that command significantly higher rates. However, the 17% average occupancy underscores that this market rewards operators who price aggressively in peak season and manage expenses carefully during the quieter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Vian

Average revenue by month in Vian

Vian's revenue peaks sharply in July at $5,002 — roughly 12 times the January low of $416 — with strong shoulder months in May ($2,437), June ($2,580), and August ($3,627). This extreme seasonality means investors should plan for four months of high income to carry the property through a quiet November-to-February stretch.

Active Airbnb listings by property size in Vian

The market's 13 listings are concentrated in 2-bedroom and 3-bedroom properties, with 5 of each. The remaining 3 listings fall outside these sizes, and the absence of 1-bedroom or 4+ bedroom options could signal an untapped niche for investors willing to differentiate.

Average daily rate (ADR) by property size in Vian

Three-bedroom properties command a significant ADR premium at $391 per night — more than triple the $123 rate for 2-bedroom units. This steep jump suggests that larger properties cater to families or groups willing to pay substantially more for added space and amenities.

Average RevPAN by property size in Vian

RevPAN for 3-bedroom listings stands at $83, over five times the $16 figure for 2-bedroom units. This gap is driven by both higher nightly rates and better occupancy, making 3-bedroom configurations the clear revenue-efficiency winner in Vian.

Average occupancy rates by property size in Vian

Three-bedroom properties achieve 21% occupancy compared to just 13% for 2-bedroom listings, though both figures trail the state average of 28%. The higher fill rate for larger units likely reflects stronger demand from groups visiting the lake area who prefer more space.

Average monthly revenue by property size in Vian

Three-bedroom listings generate an average of $2,432 per month, nearly double the $1,279 earned by 2-bedroom properties. For investors weighing which configuration to pursue, the revenue differential strongly favors the larger format despite comparable listing counts.

Average annual revenue by property size in Vian

At $29,192 annually, 3-bedroom properties earn roughly 90% more than 2-bedroom units at $15,358. Given that acquisition costs in rural Oklahoma are generally modest, the 3-bedroom format appears to offer the stronger return potential in this market.

Most common amenities for Airbnb listings in Vian

Kitchen and parking are universal (100%) across Vian's listings, while BBQ grills (85%), outdoor furniture (77%), and patios (77%) signal that guests expect an outdoor-oriented, self-sufficient stay. Lake access (23%) and waterfront positioning (15%) are rarer amenities that could serve as strong differentiators for new listings.

Short-Term Rental Regulations in Vian

Understanding local STR regulations is essential before investing in Vian. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Vian, Oklahoma may need to register or obtain a permit through local or county authorities. Investors should verify current requirements with the City of Vian and the Oklahoma state government before listing a property.

Key Restrictions

Common STR restrictions in small Oklahoma communities can include occupancy limits, noise ordinances, parking requirements, and rules imposed by homeowners' associations. Because regulations evolve, especially in lake-adjacent areas with growing tourism, it's wise to confirm any minimum-stay or zoning restrictions that may apply.

Tax Obligations

Oklahoma imposes state and local sales taxes on short-term lodging, and some municipalities assess an additional occupancy or tourism tax. Platforms like Airbnb often collect and remit a portion of these taxes on behalf of hosts, but operators should confirm full compliance with Oklahoma's Tax Commission.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Vian can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Demand in Vian is heavily concentrated in the summer months, with July alone generating roughly 12 times the revenue of January. Over the next 12–18 months, expect this seasonal pattern to persist, with peak-season ADR potentially holding steady or edging up 1–3% as lake tourism remains a reliable draw. Off-season occupancy is likely to stay soft in the 10–15% range, so investors should plan for months of minimal cash flow between October and March."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Vian, OK

What is the average Airbnb occupancy rate in Vian?

The average Airbnb occupancy rate in Vian is currently 17%, which falls below the Oklahoma state average of 28%. This reflects the market's highly seasonal nature — demand surges during summer months when visitors flock to nearby lake areas, but drops significantly during winter. Occupancy rates vary by property size, with 3-bedroom listings averaging 21% compared to 13% for 2-bedroom units.

How much do Airbnb hosts make in Vian?

Airbnb hosts in Vian earn an average of $1,784 per month, or approximately $21,414 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 3-bedroom listings average $2,432 per month ($29,192 annually), while 2-bedroom properties bring in about $1,279 per month ($15,358 annually). Peak summer months can generate substantially more — July averages over $5,000.

Is Vian a good market for Airbnb investment?

Vian can work well for investors who understand its seasonal dynamics and can acquire property at rural Oklahoma price points. With only 13 active listings and an ADR of $239 that beats the state average, there's limited competition and solid nightly pricing power during peak season. The key challenge is a 17% occupancy rate driven by heavy summer concentration — roughly half of annual revenue comes from May through August. Investors with low carrying costs and the ability to maximize summer bookings are best positioned here.

What is the average daily rate (ADR) for Airbnb in Vian?

The average daily rate for Airbnb listings in Vian is $239, which is approximately 9% higher than the Oklahoma state average of $219. Rates vary considerably by size: 2-bedroom properties average $123 per night, while 3-bedroom listings command $391 per night — a substantial premium that reflects higher guest capacity and likely better amenities or lake proximity.

Are short-term rentals legal in Vian?

Short-term rentals generally operate in Vian, as evidenced by 13 active Airbnb listings in the market. However, regulations can change, and operators should verify current permit requirements, zoning rules, and tax obligations with the City of Vian and Oklahoma state authorities before purchasing or listing a property.

When is peak season for Airbnb in Vian?

Peak season in Vian runs from May through August, with July being the strongest month at an average revenue of $5,002 — more than 12 times the January figure of $416. June and August also perform well at $2,580 and $3,627 respectively. This pattern aligns with summer lake tourism at nearby Tenkiller Ferry Lake. The off-season from November through February sees the lowest demand, with monthly revenues generally below $1,100.

How many Airbnbs are there in Vian?

As of April 2026, there are 13 active Airbnb listings in Vian. The supply is split evenly between 2-bedroom and 3-bedroom properties, with 5 listings in each category. This small inventory means the market has limited competition, which can benefit well-positioned properties during peak season.

How is Airbnb revenue calculated in Vian?

The annual and monthly revenue figures for Vian are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Vian, OK market
• Average daily rates, occupancy rates, and RevPAN by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Amenity prevalence across active listings to benchmark guest expectations
• Data aggregated from Rabbu proprietary analytics and multiple provider sources

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent market shifts. Local regulations and tax requirements change frequently; investors should verify current rules with municipal and state authorities before acquiring property.