Villas, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Villas Short-Term Rental Market Overview

Villas, NJ earns an ROI score of 80 out of 100 — a standout opportunity driven by an above-average revenue-to-price ratio that gives investors meaningful income relative to acquisition costs. With an average annual revenue of $66,433 against average home values of $533,191, the market delivers attractive yield for a Jersey Shore community. The heavily seasonal revenue curve — summer months can generate over $17,000 — rewards investors who price aggressively during peak weeks and manage expenses carefully through the quieter winter stretch.

Key Market Statistics

According to Rabbu market data, the Villas short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Villas

Villas appeals to STR investors because its strong revenue-to-price ratio and intense summer demand create compelling seasonal income potential at lower entry costs than many competing Jersey Shore markets.

Expert Market Assessment

"Villas represents a compelling but highly seasonal opportunity. The gap between peak months — August at $17,371 and July at $16,688 — and the winter low of $846 in January is substantial, meaning investors need to budget for several months of thin cash flow. That said, the 80-out-of-100 ROI score reflects genuine strength: revenue relative to home prices is above average, and the market's occupancy and growth trends hold steady at average levels. Investors willing to accept the feast-or-famine rhythm of a beach market will find Villas well-positioned, especially with larger properties that command premium nightly rates during the summer surge."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Villas

Average revenue by month in Villas

Villas exhibits extreme seasonality: August leads at $17,371 and July follows at $16,688, while January bottoms out at just $846 — a roughly 20x spread between peak and trough. Investors should expect roughly 65–70% of annual revenue to land in the June-through-September window, making aggressive summer pricing essential to overall returns.

Active Airbnb listings by property size in Villas

Three-bedroom homes dominate supply with 52 of the 124 active listings, followed by 2-bedrooms at 38. One-bedroom units (10 listings) and 4-bedroom homes (20 listings) are comparatively underrepresented, which may signal less competition and potential pricing power for investors targeting those sizes.

Average daily rate (ADR) by property size in Villas

ADR jumps significantly at the 4-bedroom tier, reaching $453 — more than double the $211 rate charged by 1- and 2-bedroom properties. Three-bedroom units sit in between at $272, suggesting that the strongest ADR premium per additional bedroom comes when stepping up from 3 to 4 bedrooms.

Average RevPAN by property size in Villas

Four-bedroom properties deliver the best RevPAN at $98, nearly double the next-closest tier (1-bedrooms at $55). Two-bedroom units lag at $39, indicating that despite being the second-most-common listing type, they face stiffer competition or weaker demand relative to their pricing.

Average occupancy rates by property size in Villas

Occupancy rates are modest across all sizes, ranging from 18% for 3-bedroom units to 26% for 1-bedrooms — consistent with a seasonal beach market where most bookings concentrate in summer. The relatively narrow spread means no single property size enjoys a decisive occupancy advantage, though 1-bedrooms edge ahead, possibly due to lower nightly cost attracting shoulder-season travelers.

Average monthly revenue by property size in Villas

Four-bedroom homes are the clear monthly revenue leaders at $9,583, nearly double the $4,792–$6,075 range earned by smaller configurations. Interestingly, 1-bedroom units outperform both 2- and 3-bedroom properties on a monthly basis ($6,075 vs. $4,883 and $4,792), likely driven by their higher occupancy rate compensating for a lower nightly rate.

Average annual revenue by property size in Villas

At $114,999 per year, 4-bedroom properties generate roughly twice the revenue of 2- and 3-bedroom listings ($58,607 and $57,506 respectively), making them the strongest configuration for investors seeking maximum gross income. One-bedroom units earn a respectable $72,911 annually — outperforming the mid-size categories — though limited supply (only 10 listings) means this figure may shift as more inventory enters the market.

Most common amenities for Airbnb listings in Villas

Parking (99%), kitchen (98%), and washer/dryer (93% each) are virtually universal, reflecting guest expectations for a full home-away-from-home experience in a beach community. Outdoor living amenities — BBQ grills at 87%, outdoor furniture at 86%, and backyards at 78% — are also standard, while differentiators like beach access (39%), hot tubs (14%), and waterfront positioning (15%) remain relatively rare and could help listings stand out.

Understanding Villas's ROI Score: 80/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

An ROI score of 80 out of 100 places Villas firmly in the 'Standout Opportunity' band, driven primarily by an above-average revenue-to-price ratio that gives investors attractive yield relative to acquisition costs. Occupancy stability, market growth, and supply/demand balance all rate at average levels, meaning the market isn't flashing warning signs on any single metric even as new listings enter. Investors should pair this score with local regulatory research and a realistic seasonal cash-flow model to confirm the opportunity fits their portfolio strategy.

Short-Term Rental Regulations in Villas

Understanding local STR regulations is essential before investing in Villas. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Villas, NJ should verify whether Lower Township or Cape May County requires a specific STR permit or registration before listing a property. New Jersey does not have a statewide STR licensing framework, so requirements vary by municipality — contacting the local zoning or code enforcement office is the most reliable way to confirm current rules.

Key Restrictions

Common restrictions in New Jersey shore communities include occupancy limits tied to bedroom count, minimum-stay requirements (especially during peak summer weekends), noise ordinances, and off-street parking mandates. HOA or community association rules may impose additional limitations, so investors should review deed restrictions and bylaws before purchasing.

Tax Obligations

New Jersey imposes a state sales tax and an occupancy/tourism assessment on short-term rentals, and municipalities may layer on additional local fees. Platforms like Airbnb typically collect and remit state-level taxes on behalf of hosts, but operators should confirm that all local obligations are being met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Villas can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we expect Villas to maintain its summer-heavy demand pattern, with June through August continuing to account for the lion's share of annual income. The 125% year-over-year growth in active listings signals rising investor interest, which could put modest downward pressure on occupancy if supply outpaces demand — though seasonal beach markets tend to absorb new inventory well during peak months. ADR may hold steady or tick up 1–3% as hosts refine pricing strategies, while off-season occupancy (currently around 20%) is likely to remain in the low-to-mid teens through winter. Investors who differentiate with pet-friendly policies, hot tubs, or waterfront access should outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Villas, NJ

What is the average Airbnb occupancy rate in Villas?

The average occupancy rate for Airbnb listings in Villas is currently 20%, which falls below the New Jersey state average of 34%. This reflects the market's strong seasonality — occupancy spikes during summer beach season and drops considerably in the colder months. By property size, 1-bedroom units lead at 26%, while 3-bedroom properties sit at 18%. Investors should factor this seasonal rhythm into their financial planning and expect most income to concentrate between May and September.

How much do Airbnb hosts make in Villas?

Airbnb hosts in Villas earn an average of $5,536 per month and approximately $66,433 per year based on trailing 12-month performance data. However, monthly income varies dramatically by season — August tops out near $17,371 while January dips to around $846. Larger properties perform significantly better: 4-bedroom homes average $114,999 annually, compared to $57,506 for 3-bedroom units. Individual results depend on property quality, pricing strategy, and how well hosts capture peak-season demand.

Is Villas a good market for Airbnb investment?

Villas scores 80 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' tier. The market's above-average revenue-to-price ratio is its biggest strength — average home values of $533,191 paired with $66,433 in annual revenue create a favorable yield. The main consideration is seasonality: the bulk of income arrives between June and August. Investors comfortable with a beach-market cash-flow pattern and who can keep operating costs low during the off-season should find Villas attractive relative to pricier Shore communities.

What is the average daily rate (ADR) for Airbnb in Villas?

The average daily rate in Villas is $281, which is meaningfully lower than the $430 New Jersey state average. ADR ranges from $211 for 1- and 2-bedroom properties up to $453 for 4-bedroom homes. This pricing sweet spot helps Villas attract families and groups looking for an affordable beach getaway, which supports booking volume even as supply grows.

Are short-term rentals legal in Villas?

Short-term rentals do operate in Villas, NJ, as evidenced by the 124 active Airbnb listings currently in the market. However, local permit requirements, zoning rules, and registration obligations can change, so prospective investors should verify current regulations with Lower Township or Cape May County authorities before purchasing or listing a property. HOA rules may also apply depending on the specific community.

When is peak season for Airbnb in Villas?

Peak season in Villas runs from June through August, with August generating the highest average revenue at $17,371 and July close behind at $16,688. June marks the sharp ramp-up at $9,393, while September ($6,160) offers a profitable shoulder period. The off-season from November through March sees monthly revenues between roughly $846 and $1,845, making summer pricing and availability management critical to overall annual returns.

How many Airbnbs are there in Villas?

There are currently 124 active Airbnb listings in Villas as of April 2026. The supply is dominated by 3-bedroom properties (52 listings), followed by 2-bedroom units (38), 4-bedroom homes (20), and 1-bedroom listings (10). Notably, active listings have grown 125% year over year, indicating significant new investor interest in the market.

How is Airbnb revenue calculated in Villas?

The annual and monthly revenue figures for Villas are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual host results can vary based on property quality, pricing strategy, amenities offered, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates for the Villas market
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue broken down by property size
• Seasonal revenue trends based on trailing 12-month historical booking performance
• Popular amenity prevalence across active listings to benchmark guest expectations
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment yield context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of the date noted and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change — investors should verify current rules with municipal authorities before purchasing or listing a property.