Virgin, UT Airbnb Market Data, Statistics, and Occupancy Rates

Virgin Short-Term Rental Market Overview

Virgin, UT sits at the doorstep of Zion National Park, giving short-term rental investors direct access to one of the most visited national parks in the country. With 52 active Airbnb listings and an average annual revenue of $52,494, the market rewards operators who can capture seasonal tourist demand. However, an average occupancy rate of 23% — well below the 42% Utah state average — and average home values of $875,065 mean investors need to be selective about deals to make the numbers work. The ROI score of 54 out of 100 reflects a competitive opportunity where strong demand is offset by elevated property prices and growing supply.

Key Market Statistics

According to Rabbu market data, the Virgin short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Virgin

Virgin's appeal as an STR market stems from its position as a gateway community to Zion National Park, but elevated home prices and low occupancy demand disciplined deal selection.

Expert Market Assessment

"Virgin represents a competitive but nuanced opportunity for STR investors. The market's pronounced seasonality — with March peaking at $6,500 in average monthly revenue and January bottoming near $2,231 — means cash-flow planning around shoulder and off-peak months is essential. Above-average occupancy stability is a genuine plus, though the overall 23% occupancy rate leaves significant room for improvement through pricing optimization and amenity differentiation. With supply growing rapidly at 150% year-over-year and home values averaging $875,065, this is a market that rewards operators with strong revenue management skills rather than passive buy-and-hold strategies."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Virgin

Average revenue by month in Virgin

Revenue in Virgin swings dramatically with the seasons — March leads at $6,500 while January trails at $2,231, a nearly 3x spread that underscores the importance of spring tourism tied to Zion National Park. October stands out as a secondary peak at $5,394, offering investors a meaningful fall revenue window beyond the spring and summer months.

Active Airbnb listings by property size in Virgin

The market is heavily skewed toward 1-bedroom properties, which account for 41 of the 52 active listings, with only 6 two-bedroom units in the mix. This concentration leaves larger property configurations almost entirely absent, which could represent a differentiation opportunity for investors willing to offer more space.

Average daily rate (ADR) by property size in Virgin

ADR scales modestly from $217 for 1-bedroom units to $263 for 2-bedroom properties — a 21% premium for adding a second bedroom. Given the relatively small ADR jump, investors should weigh acquisition and operating costs carefully before sizing up.

Average RevPAN by property size in Virgin

One-bedroom units deliver the strongest RevPAN at $51 per night, outperforming 2-bedroom properties at $40. This gap is driven by better occupancy for smaller units, making 1-bedrooms the more efficient revenue generators on a per-night basis in this market.

Average occupancy rates by property size in Virgin

One-bedroom properties maintain a 24% average occupancy rate, while 2-bedroom units trail at just 15%, suggesting that the smaller format better matches the typical traveler profile visiting this Zion gateway market. Investors in larger configurations should expect softer bookings and plan pricing strategies accordingly.

Average monthly revenue by property size in Virgin

One-bedroom properties generate $4,413 per month on average, roughly 40% more than 2-bedroom units at $3,156. The revenue advantage of 1-bedrooms is driven by their higher occupancy, more than offsetting the lower nightly rate compared to larger units.

Average annual revenue by property size in Virgin

On an annual basis, 1-bedroom properties average $52,966 in revenue versus $37,881 for 2-bedroom units — a $15,000 gap that makes smaller properties the clear performers in Virgin's current market. Investors evaluating 2-bedroom opportunities would need to acquire at a meaningful discount to match the yield profile of a 1-bedroom.

Most common amenities for Airbnb listings in Virgin

Parking is universal at 100% of listings, reflecting the car-dependent nature of reaching Zion, and self check-in (90%) and BBQ grills (89%) are near-standard expectations. Half of listings offer a pool and 44% accept pets, signaling that outdoor-oriented amenities and pet-friendliness are becoming competitive differentiators in this market.

Understanding Virgin's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Virgin's ROI score of 54 out of 100 places it in the Competitive Opportunity band, indicating that while investor interest and demand are present, higher property prices and growing competition require careful deal selection. The score is bolstered by above-average occupancy stability, but held back by below-average market growth trend and supply/demand balance — reflecting rapid listing growth that may be outpacing demand. Pairing this data with thorough local regulatory research and conservative underwriting will help investors identify the deals that truly pencil in this Zion-adjacent market.

Short-Term Rental Regulations in Virgin

Understanding local STR regulations is essential before investing in Virgin. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Virgin, Utah may need to obtain a business license or STR-specific permit from Washington County or the Town of Virgin. Investors should verify current permit requirements directly with local authorities before listing a property.

Key Restrictions

Common restrictions in Utah's resort-adjacent communities can include occupancy limits per bedroom, minimum stay requirements, noise and parking regulations, and limitations imposed by HOAs or deed restrictions. Some municipalities near national parks have also explored permit caps, so it's worth confirming whether any caps are in effect.

Tax Obligations

STR operators in Utah are typically required to collect and remit state sales tax and local transient room taxes on short-term stays. Many platforms like Airbnb handle a portion of tax collection automatically, but hosts should confirm their obligations with the Utah State Tax Commission.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Virgin can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Virgin's proximity to Zion National Park should continue driving visitor interest, with spring months like March and April likely remaining the revenue peak. Occupancy may face modest headwinds given the 150% year-over-year growth in active listings, which signals increasing competition. Investors can reasonably expect ADRs to hold steady in the $240–$260 range, though occupancy could soften by 1–3 percentage points if supply growth outpaces demand. Strategic pricing during shoulder seasons — particularly October, which already shows strong revenue — could help operators outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Virgin, UT

What is the average Airbnb occupancy rate in Virgin?

The average Airbnb occupancy rate in Virgin is currently 23%, which is below the Utah state average of 42%. This lower rate reflects the market's strong seasonality driven by Zion National Park tourism — spring and fall tend to fill up more reliably, while winter months see a notable drop. Investors who optimize pricing during slower periods can potentially push their individual occupancy above the market average.

How much do Airbnb hosts make in Virgin?

Airbnb hosts in Virgin earn an average of $4,374 per month and approximately $52,494 per year based on trailing 12-month booking data. Revenue varies significantly by season, with March generating the highest monthly average at $6,500 and January the lowest at roughly $2,231. One-bedroom properties, which dominate the market, average $52,966 annually, while 2-bedroom units bring in about $37,881.

Is Virgin a good market for Airbnb investment?

Virgin earns an ROI score of 54 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from strong tourist demand driven by its proximity to Zion National Park and above-average occupancy stability. However, high average home values of $875,065, rapid supply growth (150% year-over-year), and moderate occupancy rates mean investors need to source deals carefully and operate efficiently to achieve solid returns.

What is the average daily rate (ADR) for Airbnb in Virgin?

The average daily rate for Airbnb listings in Virgin is $244, which is significantly below the Utah state average of $494. This reflects the market's heavy concentration of 1-bedroom properties, which average $217 per night. Two-bedroom units command a higher ADR of $263. Despite the lower ADR compared to the state, Virgin's nightly rates remain competitive for a gateway community near a major national park.

Are short-term rentals legal in Virgin?

Short-term rentals are generally permitted in Virgin, UT, though operators may need to secure appropriate permits or business licenses from local authorities. Regulations can vary and may include occupancy limits, noise restrictions, and parking requirements. It's important to check with the Town of Virgin and Washington County for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Virgin?

Peak season in Virgin runs primarily through the spring months, with March generating the highest average monthly revenue at $6,500, followed by April at $5,969. October also delivers strong performance at $5,394, likely driven by fall visitors to Zion National Park. The slowest months are January ($2,231) and December ($2,670), reflecting reduced park visitation during the winter.

How many Airbnbs are there in Virgin?

As of April 2026, there are 52 active Airbnb listings in Virgin. The market has seen significant supply growth, with a 150% year-over-year increase in active listings. The overwhelming majority of these listings are 1-bedroom properties (41 out of 52), with only 6 two-bedroom units currently active.

How is Airbnb revenue calculated in Virgin?

The annual and monthly revenue figures for Virgin are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Virgin, UT
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location, quality, pricing strategy, and operational management.