Viroqua, WI Airbnb Market Data, Statistics, and Occupancy Rates

Viroqua Short-Term Rental Market Overview

Viroqua, WI is a small but compelling short-term rental market where favorable property prices relative to revenue give investors a notable edge. With an average annual revenue of $28,054 against average home values of $389,882, the revenue-to-price ratio sits above average for the state. The market currently hosts just 35 active Airbnb listings, keeping competition low, and occupancy at 37% tracks closely with Wisconsin's statewide average of 38%. For investors seeking an affordable entry point in a rural Wisconsin destination with genuine earning potential, Viroqua deserves a closer look.

Key Market Statistics

According to Rabbu market data, the Viroqua short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Viroqua

Viroqua appeals to investors because its low property costs relative to rental income create an above-average revenue-to-price ratio in a market with limited competition.

Expert Market Assessment

"Viroqua presents an attractive opportunity for STR investors willing to operate in a smaller, seasonal market. Revenue peaks sharply during the summer months — August tops out at $3,404 — while winter represents a pronounced slow period with February dipping to $1,245, creating a seasonal spread that investors should plan for in cash-flow projections. The ROI score of 71 out of 100 reflects above-average revenue-to-price dynamics and solid occupancy stability, though market growth and supply-demand factors are currently average. Investors who can optimize pricing during the May-through-October window and manage leaner winter months stand to capture meaningful returns relative to the modest acquisition costs in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Viroqua

Average revenue by month in Viroqua

Viroqua's revenue follows a clear seasonal arc, peaking in August at $3,404 and bottoming out in February at $1,245 — a spread of over $2,100 between the best and worst months. The May-through-October stretch consistently delivers above-average returns, making summer-focused pricing and marketing strategies essential for maximizing annual income.

Active Airbnb listings by property size in Viroqua

Supply in Viroqua is concentrated among smaller properties, with 11 two-bedroom and 9 one-bedroom listings accounting for the bulk of the 35 active listings. Larger property sizes appear underrepresented, which could signal an opportunity for investors willing to offer 3+ bedroom homes to groups or families seeking more space.

Average daily rate (ADR) by property size in Viroqua

ADR scales modestly with size, rising from $119 for 1-bedroom listings to $157 for 2-bedroom properties — a 32% premium for one additional bedroom. This step-up suggests that 2-bedroom units offer a meaningful rate advantage without requiring significantly higher acquisition or furnishing costs.

Average RevPAN by property size in Viroqua

Two-bedroom listings deliver a RevPAN of $56 compared to $38 for 1-bedroom units, indicating that the larger properties generate roughly 47% more revenue per available night. This gap makes 2-bedroom configurations the stronger choice for investors prioritizing per-night yield after accounting for occupancy.

Average occupancy rates by property size in Viroqua

Occupancy rates are relatively close across property sizes, with 2-bedroom listings at 36% and 1-bedroom units at 32%. The modest 4-percentage-point difference suggests that demand isn't dramatically size-dependent, though 2-bedroom properties do enjoy a slight edge in booking consistency.

Average monthly revenue by property size in Viroqua

Two-bedroom listings lead with an average monthly revenue of $2,254, outpacing 1-bedroom units at $1,676 by about 34%. The gap reinforces the case for 2-bedroom properties as the stronger monthly cash-flow generators in Viroqua's current market.

Average annual revenue by property size in Viroqua

On an annual basis, 2-bedroom properties in Viroqua earn approximately $27,057 compared to $20,112 for 1-bedroom listings — a difference of nearly $7,000 per year. Investors targeting the highest return potential in this market should prioritize 2-bedroom units, where the combination of higher ADR and slightly better occupancy compounds into meaningfully greater annual revenue.

Most common amenities for Airbnb listings in Viroqua

Parking (97%) and a kitchen (94%) are near-universal among Viroqua listings, reflecting the rural setting and self-catering expectations of guests visiting the area. Outdoor-oriented amenities like patios (69%), backyards (63%), and BBQ grills (49%) are also prevalent, signaling that guests prioritize nature-adjacent comfort — investors should consider these features table stakes rather than differentiators.

Understanding Viroqua's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Viroqua's ROI score of 71 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — two factors that together account for 70% of the score's weighting. Market growth trend and supply/demand balance currently sit at average levels, suggesting room for improvement as the market matures. Investors should pair these metrics with local regulatory research and on-the-ground property analysis to build a complete investment thesis.

Short-Term Rental Regulations in Viroqua

Understanding local STR regulations is essential before investing in Viroqua. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Viroqua, Wisconsin may need to obtain permits or register their property with local authorities and the state. Investors should verify current requirements with the City of Viroqua and the Wisconsin Department of Revenue before listing.

Key Restrictions

Common STR restrictions in Wisconsin municipalities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA or neighborhood covenants may impose additional constraints, and some jurisdictions cap the number of active permits, so confirming local rules early in the investment process is essential.

Tax Obligations

Wisconsin requires short-term rental operators to collect and remit state sales tax and local room taxes, though platforms like Airbnb often handle collection on behalf of hosts. Investors should confirm their specific obligations with the Wisconsin Department of Revenue and Vernon County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Viroqua can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Viroqua's STR market is expected to maintain steady seasonal demand, with summer months continuing to drive the bulk of annual revenue. Active listings grew 50% year over year, suggesting rising investor interest, though the absolute supply of 35 listings remains modest enough that demand should absorb new entrants without significant rate compression. ADR could see modest increases in the 1–3% range as operators refine amenity offerings and seasonal pricing strategies, while occupancy is likely to hold in the 35–40% band. Investors entering now can benefit from the market's growth phase, though results will depend on property positioning and operational execution."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Viroqua, WI

What is the average Airbnb occupancy rate in Viroqua?

The average Airbnb occupancy rate in Viroqua is currently 37%, which is just a touch below Wisconsin's statewide average of 38%. Occupancy varies by property size, with 2-bedroom listings averaging 36% and 1-bedroom listings at 32%. Seasonal demand shifts mean occupancy runs higher during summer months and tapers off in winter.

How much do Airbnb hosts make in Viroqua?

Airbnb hosts in Viroqua earn an average of $2,337 per month, or approximately $28,054 per year, based on trailing 12-month booking data. Revenue varies significantly by property size — 2-bedroom listings average $27,057 annually while 1-bedroom units bring in around $20,112. Peak summer months can push monthly revenue above $3,400, while winter months may dip below $1,300.

Is Viroqua a good market for Airbnb investment?

Viroqua scores a 71 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio thanks to relatively affordable home values averaging $389,882 paired with meaningful rental income. Competition remains limited with only 35 active listings, though investors should account for pronounced seasonality and plan their cash flow around stronger summer months.

What is the average daily rate (ADR) for Airbnb in Viroqua?

The average daily rate for Airbnb listings in Viroqua is $188, which is well below Wisconsin's statewide average of $368. This lower ADR reflects the rural nature of the market and smaller property sizes. One-bedroom listings average $119 per night, while 2-bedroom properties command $157 per night.

Are short-term rentals legal in Viroqua?

Short-term rentals are generally permitted in Viroqua, WI, though operators may need to secure permits or register with local and state authorities. Wisconsin has statewide regulations that apply to tourist rooming houses, and local ordinances may add additional requirements. Investors should confirm current rules with the City of Viroqua and the Wisconsin Department of Revenue before purchasing a property.

When is peak season for Airbnb in Viroqua?

Peak season in Viroqua runs from May through October, with August generating the highest average monthly revenue at $3,404. June and July are also strong performers at $3,030 and $3,313 respectively. The off-season runs from November through March, with February being the slowest month at $1,245 in average revenue.

How many Airbnbs are there in Viroqua?

As of April 2026, there are 35 active Airbnb listings in Viroqua. The supply is concentrated in smaller property sizes, with 11 two-bedroom listings and 9 one-bedroom listings making up the majority. The market saw a notable 50% year-over-year increase in active listings, indicating growing investor interest in the area.

How is Airbnb revenue calculated in Viroqua?

The annual and monthly revenue figures for Viroqua are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively you manage your listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Viroqua and surrounding areas
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.