Visalia, CA Airbnb Market Data, Statistics, and Occupancy Rates

Visalia Short-Term Rental Market Overview

Visalia sits in California's San Joaquin Valley as a gateway to Sequoia and Kings Canyon National Parks, giving it a tourism-adjacent appeal that draws short-term rental demand during warmer months. With 174 active Airbnb listings, an average daily rate of $169, and average annual revenue of $25,667 per listing, the market offers a more affordable entry point than much of California — average home values here are $519,210, well below many coastal markets. However, occupancy averages just 31% compared to the 43% state average, meaning investors will need to be strategic about property type and pricing to maximize returns.

Key Market Statistics

According to Rabbu market data, the Visalia short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Visalia

Visalia attracts investor attention due to its relatively affordable home prices for California, proximity to national parks driving seasonal tourism demand, and room for differentiation in a still-developing STR market.

Expert Market Assessment

"Visalia represents a competitive opportunity that rewards selectivity. The market's seasonal revenue curve is pronounced — July peaks at $3,526 per listing while January bottoms out near $1,085, creating a roughly 3:1 spread that investors must account for in cash-flow planning. The rapid 141% growth in listings signals rising investor interest, yet the below-average supply/demand balance and 31% occupancy rate mean the market isn't yet absorbing that new inventory efficiently. Investors who target larger properties and optimize for peak-season revenue stand the best chance of generating meaningful returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Visalia

Average revenue by month in Visalia

Visalia's revenue peaks sharply in July at $3,526 and drops to a low of $1,085 in January, creating a highly seasonal pattern driven by summer tourism. The nearly 3.3x spread between peak and trough months means investors should budget for leaner winter cash flow and maximize pricing during the June–August window.

Active Airbnb listings by property size in Visalia

One-bedroom listings dominate supply with 65 of the 174 active listings, followed by 3-bedrooms at 46. Two-bedroom properties are notably underrepresented at just 20 listings, which could signal a gap worth exploring given their leading occupancy rate of 41%.

Average daily rate (ADR) by property size in Visalia

ADR climbs steadily from $92 for 1-bedroom units to $345 for 5-bedroom properties, with the jump from 3 bedrooms ($177) to 4 bedrooms ($264) representing the steepest single-step increase. Larger properties command a meaningful premium, though investors should weigh higher acquisition and operating costs against those rates.

Average RevPAN by property size in Visalia

Five-bedroom properties deliver the highest RevPAN at $87, while 2-bedrooms come in second at $66 — an interesting result given their more moderate ADR of $160, boosted by their market-leading occupancy. One-bedroom units lag significantly at $31 RevPAN, suggesting their lower pricing doesn't compensate enough for modest fill rates.

Average occupancy rates by property size in Visalia

Two-bedroom properties lead occupancy at 41%, the only size category to meaningfully exceed the market average of 31%. Larger units (4-bedroom at 22%, 5-bedroom at 25%) fill far less consistently, meaning their higher revenues depend on premium nightly rates rather than steady bookings.

Average monthly revenue by property size in Visalia

Monthly revenue scales with size, ranging from $1,194 for 1-bedroom listings up to $4,086 for 5-bedroom properties. The gap between 3-bedroom ($2,512) and 4-bedroom ($2,904) units is relatively modest, suggesting the extra bedroom may not always justify the added investment cost at that tier.

Average annual revenue by property size in Visalia

Five-bedroom properties stand out with average annual revenue of $49,032 — nearly double the market-wide average of $25,667 and more than triple the $14,339 generated by 1-bedroom units. For investors seeking the strongest gross revenue potential, larger configurations clearly outperform, though acquisition costs and maintenance expenses must be factored in.

Most common amenities for Airbnb listings in Visalia

Parking (99%), kitchen (93%), and self check-in (88%) are near-universal in Visalia listings, reflecting baseline guest expectations. Differentiators like pools (19%), hot tubs (14%), and EV chargers (13%) remain relatively rare, offering hosts who invest in these amenities a potential competitive edge in attracting premium bookings.

Understanding Visalia's ROI Score: 47/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Visalia's ROI Score of 47 out of 100 places it in the 'Competitive Opportunity' band, indicating that while demand exists, higher competition and softer occupancy require disciplined deal selection. The revenue-to-price ratio and occupancy stability both rate as average, while the supply/demand balance scores below average — a reflection of the 141% surge in new listings outpacing demand growth. Investors should pair these metrics with thorough local regulatory research and focus on property types (like 2-bedroom or 5-bedroom units) that show stronger per-night revenue performance.

Short-Term Rental Regulations in Visalia

Understanding local STR regulations is essential before investing in Visalia. Here's the current regulatory landscape:

Permit Requirements

The City of Visalia and the State of California may require short-term rental operators to obtain permits or register their properties before listing. Investors should verify current permit and licensing requirements directly with the City of Visalia's planning department and the California Department of Tax and Fee Administration.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum-stay requirements, noise ordinances, parking mandates, and potential HOA rules that may prohibit or limit short-term rentals. Some jurisdictions also impose caps on the number of STR permits issued, so checking local zoning and community association rules before purchasing is essential.

Tax Obligations

Short-term rental operators in California are generally subject to transient occupancy taxes (TOT), and in some cases state sales tax obligations may apply. Platforms like Airbnb often collect and remit TOT on behalf of hosts, but operators should confirm their specific obligations with the Tulare County Tax Collector and the state.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Visalia can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Visalia's STR market is likely to follow its established seasonal pattern, with revenue peaking in June through August and softening through winter. Given the 141% year-over-year growth in active listings, competition is tightening, and ADR gains may be modest — estimates suggest flat to 1–2% increases at best unless occupancy improves alongside demand. Investors entering now should plan conservatively around an occupancy range of 28–35% and lean into summer-heavy revenue projections rather than assuming year-round consistency."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Visalia, CA

What is the average Airbnb occupancy rate in Visalia?

The average Airbnb occupancy rate in Visalia is currently 31%, which falls below the California state average of 43%. Occupancy varies meaningfully by property size — 2-bedroom listings lead at 41%, while 4-bedroom properties average just 22%. Investors should factor this below-average occupancy into revenue projections and consider property types that tend to fill more consistently.

How much do Airbnb hosts make in Visalia?

Airbnb hosts in Visalia earn an average of $2,138 per month and approximately $25,667 per year based on trailing 12-month booking data. Revenue varies considerably by property size: 1-bedroom listings average about $14,339 annually, while 5-bedroom properties can reach around $49,032. Seasonal swings are significant, with summer months generating two to three times the revenue of winter months.

Is Visalia a good market for Airbnb investment?

Visalia carries a Rabbu ROI Score of 47 out of 100, placing it in the 'Competitive Opportunity' category. The market offers affordable entry relative to California averages, with home values around $519,210, and proximity to Sequoia and Kings Canyon National Parks supports seasonal demand. However, occupancy sits below the state average and listing supply is growing rapidly (141% year-over-year), so investors will need to be selective in choosing the right property type and pricing strategy to generate solid returns.

What is the average daily rate (ADR) for Airbnb in Visalia?

The average daily rate for Airbnb listings in Visalia is $169, significantly below the California state average of $551. ADR scales substantially with property size — 1-bedroom units average $92 per night, while 5-bedroom properties command $345. This pricing reflects Visalia's position as a more affordable Central Valley destination compared to coastal California markets.

Are short-term rentals legal in Visalia?

Short-term rentals do operate in Visalia, with 174 active Airbnb listings currently in the market. However, local regulations can evolve, and the City of Visalia or Tulare County may impose permit, registration, or zoning requirements. Prospective investors should consult with the city's planning department and review any HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Visalia?

Peak season for Airbnb in Visalia runs from June through August, with July being the highest-revenue month at an average of $3,526 per listing. This aligns with summer tourism to nearby Sequoia and Kings Canyon National Parks. The off-peak period stretches from November through February, with January averaging the lowest revenue at roughly $1,085 — about a third of peak-month earnings.

How many Airbnbs are there in Visalia?

Visalia currently has 174 active Airbnb listings. The market has experienced substantial growth, with a 141% year-over-year increase in active listings. One-bedroom units make up the largest share of supply at 65 listings, followed by 3-bedroom properties at 46 listings.

How is Airbnb revenue calculated in Visalia?

The annual and monthly revenue figures for Visalia are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Visalia market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ as the market evolves. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.