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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Waialua shows standout short-term rental potential based on its current revenue, occupancy, and pricing trends.
Waialua on Oahu's North Shore offers a compelling short-term rental opportunity, earning an ROI score of 75 out of 100 — placing it in the "Standout Opportunity" tier. With an average occupancy rate of 72% (well above Hawaii's 67% state average) and average annual revenue of $62,617 across just 35 active listings, this small but high-performing market rewards investors who can secure the right property. The combination of above-average revenue-to-price ratios, strong occupancy stability, and positive growth trends makes Waialua worth serious consideration for STR-focused portfolios.
According to Rabbu market data, the Waialua short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 35 |
| Average Daily Rate (ADR) | vs. $709 state avg. | $485 |
| Average Occupancy Rate | vs. 67% state avg. | 72% |
| RevPAN | ADR * Occupancy Rate | $351 |
| Average Monthly Revenue | Historical 12-month average | $5,218 |
| Average Annual Revenue | Historical 12-month average | $62,617 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Waialua combines limited supply with strong occupancy and above-average revenue metrics, creating favorable conditions for investors seeking yield in a premium Hawaiian coastal market.
Key investment factors
"Waialua represents a strong opportunity for STR investors willing to navigate Hawaii's regulatory environment. The market's 72% occupancy and $351 RevPAN demonstrate that guests are both finding and booking these properties at healthy rates. Seasonality is present but manageable — revenue peaks in July and August around $5,965–$6,027 per month, while the softest months (October–November) still generate roughly $4,467–$4,550, keeping the floor relatively high. With above-average scores across revenue-to-price ratio, occupancy stability, and market growth, the fundamentals here reward operators who deliver quality guest experiences in a supply-constrained coastal setting."
— Rabbu Market Analysis Team
Revenue in Waialua follows a dual-peak pattern, with summer months (July–August at $5,965–$6,027) and winter months (January–February at $5,699–$5,714) delivering the strongest returns. The softest stretch runs from September through November, bottoming out at $4,467 in November — a spread of roughly $1,560 between peak and trough that reflects manageable seasonality for a vacation market.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$5,714 |
| February |
|
$5,699 |
| March |
|
$5,390 |
| April |
|
$4,671 |
| May |
|
$4,841 |
| June |
|
$5,096 |
| July |
|
$5,965 |
| August |
|
$6,027 |
| September |
|
$4,662 |
| October |
|
$4,550 |
| November |
|
$4,467 |
| December |
|
$5,529 |
One-bedroom units dominate Waialua's supply with 15 of the 35 active listings, followed by 7 two-bedrooms and just 5 three-bedroom properties. The scarcity of larger homes could signal an opportunity for investors who can acquire 2- or 3-bedroom properties, particularly given the revenue premiums those sizes command.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
15 |
| 2 bedrooms |
|
7 |
| 3 bedrooms |
|
5 |
ADR scales meaningfully with property size in Waialua, rising from $257 for 1-bedrooms to $383 for 2-bedrooms and $486 for 3-bedroom listings. The jump from 1- to 2-bedrooms represents the steepest relative increase, suggesting that adding a second bedroom delivers outsized pricing power without the cost profile of a larger home.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$257 |
| 2 bedrooms |
|
$383 |
| 3 bedrooms |
|
$486 |
Two-bedroom properties lead in RevPAN at $331 per available night, significantly outperforming both 1-bedrooms ($201) and 3-bedrooms ($226). The lower RevPAN for 3-bedroom units — despite their higher ADR — reflects the impact of a 47% occupancy rate, making 2-bedrooms the clear efficiency winner in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$201 |
| 2 bedrooms |
|
$331 |
| 3 bedrooms |
|
$226 |
Two-bedroom listings in Waialua achieve a remarkable 87% occupancy rate, followed by 1-bedrooms at 78%, while 3-bedroom properties drop sharply to 47%. Investors targeting larger properties should be prepared for more volatile booking patterns and consider whether premium nightly rates compensate for substantially fewer booked nights.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
78% |
| 2 bedrooms |
|
87% |
| 3 bedrooms |
|
47% |
Two-bedroom properties generate the highest average monthly revenue at $5,224, edging out 3-bedrooms ($4,552) and well ahead of 1-bedrooms ($3,134). The fact that 2-bedrooms outperform larger units on a monthly basis — driven by their superior occupancy — makes them the most productive configuration for consistent cash flow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$3,134 |
| 2 bedrooms |
|
$5,224 |
| 3 bedrooms |
|
$4,552 |
On an annual basis, 2-bedroom properties lead at $62,690, followed by 3-bedrooms at $54,631 and 1-bedrooms at $37,609. For investors weighing return potential against acquisition and operating costs, the 2-bedroom segment offers the strongest annual revenue with the occupancy stability to support reliable income.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$37,609 |
| 2 bedrooms |
|
$62,690 |
| 3 bedrooms |
|
$54,631 |
Every listing in Waialua offers a kitchen (100%), and parking is nearly universal at 94%, reflecting the car-dependent nature of the North Shore. Beach access (57%), backyards (71%), and BBQ grills (66%) signal that guests expect an outdoor-oriented, residential vacation experience — investors who deliver these amenities are meeting baseline expectations rather than differentiating.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
94% |
| Washer |
|
83% |
| Dryer |
|
80% |
| Backyard |
|
71% |
| BBQ Grill |
|
66% |
| Patio or Balcony |
|
66% |
| Self Check-in |
|
66% |
| Beach Access |
|
57% |
| Workspace |
|
54% |
| Outdoor Furniture |
|
49% |
| Waterfront |
|
46% |
| Beachfront |
|
26% |
| Pool |
|
23% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Waialua Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Waialua's ROI Score of 75 out of 100 places it in the "Standout Opportunity" band, driven by above-average marks in revenue-to-price ratio, occupancy stability, and market growth trend, with an average rating for supply/demand balance. This combination suggests the market delivers stronger-than-typical returns relative to property costs while maintaining consistent demand — a profile that favors investors seeking reliable income in a premium Hawaiian setting. Pairing these metrics with thorough local regulatory research is essential, as Oahu's permitting landscape can significantly impact an investment's viability.
Understanding local STR regulations is essential before investing in Waialua. Here's the current regulatory landscape:
Short-term rental operators in Waialua, Hawaii are generally required to obtain a Nonconforming Use Certificate (NUC) or a Transient Vacation Unit (TVU) permit through the City and County of Honolulu, as the North Shore falls under its jurisdiction. Investors should verify current permit availability and application requirements directly with the Honolulu Department of Planning and Permitting, as the regulatory landscape in Hawaii can be complex and subject to change.
Common restrictions for STR properties on Oahu include zoning limitations that may restrict vacation rentals to specific districts, occupancy caps based on property size, noise and nuisance ordinances, and parking requirements. HOA rules can impose additional constraints — particularly relevant for condominiums — and minimum stay requirements may apply depending on the property's zoning classification.
Short-term rental hosts in Hawaii are typically subject to the state's Transient Accommodations Tax (TAT) as well as the General Excise Tax (GET), and Oahu also collects an Oahu Transient Accommodations Tax surcharge. Many booking platforms collect and remit portions of these taxes on behalf of hosts, but operators should confirm their full obligations with a tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Waialua can provide current regulatory guidance.
Financing an Airbnb investment in Waialua requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Waialua's STR market is expected to sustain its momentum, supported by above-average growth trends and steady demand from visitors drawn to the North Shore lifestyle. Occupancy rates are likely to remain in the 70–75% range, with ADR potentially seeing modest increases of 2–4% as the listing count — which has grown 67% year over year — begins to stabilize. Summer months (July–August) and the winter holiday season should continue to deliver peak revenue, while shoulder months like October and November may see softer but still respectable performance. Investors entering now should plan for seasonal variability but can reasonably expect the market's fundamentals to hold."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions as of the stated date; future results may differ due to regulatory changes, economic shifts, or market dynamics. Investors should independently verify local short-term rental regulations, permit requirements, and tax obligations before making any purchase decisions.
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