Walhalla, SC Airbnb Market Data, Statistics, and Occupancy Rates

Walhalla Short-Term Rental Market Overview

Walhalla, SC is a small but emerging short-term rental market nestled in the foothills of the Blue Ridge Mountains, with just 17 active Airbnb listings and an average annual revenue of $15,998 per property. The market's favorable supply/demand balance and affordable home values averaging $360,760 create a compelling entry point for investors looking to tap into Upstate South Carolina's growing outdoor tourism appeal. While occupancy sits at 21% — below the state average of 38% — the market's strong seasonal peaks and limited competition suggest room for well-positioned properties to outperform.

Key Market Statistics

According to Rabbu market data, the Walhalla short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Walhalla

Walhalla appeals to investors seeking an affordable mountain-market entry with favorable supply dynamics and meaningful seasonal revenue upside.

Expert Market Assessment

"Walhalla presents a moderate but promising opportunity for STR investors willing to work with seasonal demand patterns. The market's strongest months — July ($2,396) and August ($2,177) — deliver roughly five times the revenue of the winter lows in January and February, making operational planning around peak seasons essential. With an ROI score of 55 out of 100 and an above-average supply/demand balance, the fundamentals point toward a market that rewards well-priced, amenity-rich listings. Investors who can weather the quieter winter months and capitalize on the robust summer-to-fall corridor will find the most value here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Walhalla

Average revenue by month in Walhalla

Revenue in Walhalla follows a pronounced seasonal curve, peaking at $2,396 in July and bottoming out at $458 in February — a more than 5x spread. The warm-weather months from June through November consistently generate over $1,400 per listing, while the December-through-March stretch requires investors to plan for significantly thinner cash flow.

Active Airbnb listings by property size in Walhalla

The entire tracked listing inventory in Walhalla consists of 1-bedroom properties, with 8 of the 17 total listings falling into this category. This concentration may signal an opportunity for investors to differentiate with larger properties that cater to families or groups visiting the mountain area.

Average daily rate (ADR) by property size in Walhalla

One-bedroom properties in Walhalla command an average daily rate of $191, slightly above the market-wide ADR of $178. With only one property size category represented in the data, there's limited visibility into how rates scale with size, but the $191 rate positions these units competitively for weekend getaways and solo or couple travelers.

Average RevPAN by property size in Walhalla

One-bedroom listings generate a RevPAN of $45, reflecting the interplay between a decent nightly rate and the market's modest 24% occupancy for that size. This figure suggests that while per-night pricing is reasonable, improving occupancy through better marketing or seasonal pricing strategies could meaningfully lift returns.

Average occupancy rates by property size in Walhalla

One-bedroom properties average 24% occupancy, slightly above the market-wide 21% figure but still well below the South Carolina state average. This lower fill rate underscores the seasonal nature of Walhalla's demand and highlights the importance of dynamic pricing and off-season promotions for cash-flow consistency.

Average monthly revenue by property size in Walhalla

One-bedroom units bring in an average of $1,388 per month, closely tracking the overall market average of $1,333. For investors considering Walhalla, this figure represents the baseline earning potential before accounting for seasonal variation and property-specific performance factors.

Average annual revenue by property size in Walhalla

At $16,657 in average annual revenue, 1-bedroom properties in Walhalla offer a straightforward return profile against average home values of $360,760. This yields a gross revenue-to-price ratio of roughly 4.6%, which aligns with the ROI score's 'Average' rating for revenue-to-price performance.

Most common amenities for Airbnb listings in Walhalla

Parking is a universal offering at 100% of listings, while kitchens and self check-in each appear in 88% — signaling that guests in Walhalla expect a self-sufficient, hassle-free stay. Pet-friendliness at 71% stands out as a differentiator that aligns with the outdoor-oriented traveler profile, and investors adding amenities like hot tubs (currently just 6%) or lake access could gain a competitive edge.

Understanding Walhalla's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Walhalla's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue potential relative to property prices is reasonable but tempered by below-average occupancy stability. The above-average supply/demand balance is the market's standout factor, suggesting demand is healthy relative to the small number of active listings. Investors should pair these data points with on-the-ground regulatory research and a clear seasonal pricing strategy to maximize returns.

Short-Term Rental Regulations in Walhalla

Understanding local STR regulations is essential before investing in Walhalla. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Walhalla, SC may be required to obtain permits or register their properties with the city or Oconee County. Investors should verify current STR permit requirements directly with local planning and zoning authorities before listing a property.

Key Restrictions

Common restrictions in South Carolina markets can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA-level rules that may prohibit or limit short-term rentals. It's important to review both municipal regulations and any neighborhood covenants that could apply to a prospective investment property.

Tax Obligations

South Carolina imposes state and local accommodations taxes on short-term rentals, and Walhalla hosts should also be prepared for any applicable county-level hospitality or tourism taxes. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but investors should confirm all local obligations are covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Walhalla can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Walhalla's STR market is expected to benefit from continued interest in mountain and nature-based getaways across the Upstate SC corridor. Revenue estimates suggest ADR could hold steady or see modest gains of 1–3%, particularly during the summer and fall months that already drive peak performance. Occupancy may gradually improve as the market matures, though investors should anticipate it remaining in the 20–28% range given the market's strong seasonal swings. The 100% year-over-year listing growth signals rising investor interest, so early movers may capture positioning advantages before supply catches up with demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Walhalla, SC

What is the average Airbnb occupancy rate in Walhalla?

The average Airbnb occupancy rate in Walhalla is currently 21%, which sits below the South Carolina state average of 38%. This reflects the market's strong seasonality — properties tend to fill up during warmer months but see significantly less demand in winter. Well-managed listings with competitive pricing and desirable amenities can outperform this average, particularly during peak season.

How much do Airbnb hosts make in Walhalla?

Based on trailing 12-month data, Airbnb hosts in Walhalla earn an average of $1,333 per month, which translates to approximately $15,998 in average annual revenue. Monthly earnings vary considerably by season, ranging from around $458 in February to $2,396 in July. Individual results depend on factors like property quality, pricing strategy, and guest experience.

Is Walhalla a good market for Airbnb investment?

Walhalla earns an ROI score of 55 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average supply/demand balance with only 17 active listings and affordable average home values of $360,760. Investors should be prepared for seasonal revenue swings and below-average occupancy, but the limited competition and strong summer-fall performance make it worth consideration for those seeking a mountain-area foothold.

What is the average daily rate (ADR) for Airbnb in Walhalla?

The average daily rate in Walhalla is $178, which is roughly half the South Carolina state average of $358. This lower ADR reflects the market's more rural, value-oriented positioning compared to coastal resort markets. For 1-bedroom properties specifically, the ADR is slightly higher at $191.

Are short-term rentals legal in Walhalla?

Short-term rentals are generally permitted in the Walhalla, SC area, though specific regulations may apply at the city or county level. Investors should consult with Oconee County and Walhalla municipal offices to confirm any permit, zoning, or registration requirements before purchasing or listing a property. Local HOA rules may also impose additional restrictions.

When is peak season for Airbnb in Walhalla?

Peak season in Walhalla runs from June through October, with July being the top-performing month at an average revenue of $2,396 per listing. August ($2,177), September ($1,663), October ($1,585), and November ($1,467) round out the strong months. The slowest period is January through March, when average monthly revenue dips below $750.

How many Airbnbs are there in Walhalla?

As of April 2026, there are 17 active Airbnb listings in Walhalla. The market has seen 100% year-over-year growth in listing count, signaling increasing investor interest. Despite this growth, the total supply remains quite small, which contributes to the market's above-average supply/demand balance.

How is Airbnb revenue calculated in Walhalla?

The annual and monthly revenue figures for Walhalla are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context
• Data from multiple providers combined and validated for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax obligations can change; investors should verify current requirements with municipal authorities before purchasing.