Walla Walla, WA Airbnb Market Data, Statistics, and Occupancy Rates

Walla Walla Short-Term Rental Market Overview

Walla Walla's wine-country appeal and growing tourism profile make it a market worth watching for short-term rental investors, though current performance metrics call for careful underwriting. With 98 active Airbnb listings, an average daily rate of $249, and average annual revenue of $37,513 per listing, the market sits below Washington's state averages on both ADR and occupancy. That said, strong seasonal peaks—September revenue tops $4,404 per listing—and a still-modest supply base suggest there's room for well-positioned properties to outperform the averages.

Key Market Statistics

According to Rabbu market data, the Walla Walla short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Walla Walla

Walla Walla attracts investor interest because of its wine-tourism demand drivers and relatively small supply base, though tighter competition and seasonal fluctuations require more selective deal sourcing.

Expert Market Assessment

"Walla Walla presents a competitive opportunity rather than a slam-dunk, with its ROI score of 50 out of 100 reflecting average revenue-to-price and occupancy fundamentals alongside below-average growth and supply/demand trends. Revenue swings are significant—monthly earnings range from roughly $1,309 in January to $4,404 in September—so cash-flow planning needs to account for a pronounced off-season. Four-bedroom properties stand out as clear top performers, generating $74,844 in average annual revenue, more than double the market-wide figure. Investors who target the right property size, lean into wine-season demand, and price strategically during shoulder months have the best chance of outperforming in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Walla Walla

Average revenue by month in Walla Walla

Walla Walla's revenue curve is sharply seasonal: September leads at $4,404 while January bottoms out at $1,309, a spread of more than 3×. The six-month stretch from April through October accounts for the bulk of annual earnings, making off-season cost management critical for cash-flow planning.

Active Airbnb listings by property size in Walla Walla

Three-bedroom homes dominate supply with 30 of the 98 active listings, followed by 1-bedrooms (23) and 2-bedrooms (20). Studios (6) and 4-bedrooms (14) are relatively underrepresented, potentially signaling less competition—and more pricing power—at both ends of the size spectrum.

Average daily rate (ADR) by property size in Walla Walla

ADR scales steeply with size in Walla Walla, from $120 for studios up to $415 for 4-bedroom properties—a 3.5× premium. The jump from 2-bedrooms ($175) to 3-bedrooms ($280) is particularly notable, suggesting that group-sized properties can command meaningfully higher nightly rates.

Average RevPAN by property size in Walla Walla

Four-bedroom properties deliver the highest RevPAN at $111, followed by 3-bedrooms at $72 and studios at $53. One- and 2-bedroom listings lag at $40 and $37 respectively, indicating that larger properties generate more revenue per available night even after accounting for their lower occupancy relative to studios.

Average occupancy rates by property size in Walla Walla

Studios lead occupancy at 45%, well above every other size category, while 1-bedroom (28%), 3-bedroom (26%), and 4-bedroom (27%) units cluster in the mid-to-high 20s. Two-bedroom properties sit lowest at 21%, suggesting that mid-size units face the tightest competition relative to demand in this market.

Average monthly revenue by property size in Walla Walla

Four-bedroom listings are the clear top earners at $6,237 per month—nearly double the 3-bedroom average of $3,252 and more than triple the 1-bedroom figure of $1,939. Studios hold their own at $2,138/month thanks to strong occupancy, outpacing 1-bedroom units despite a lower ADR.

Average annual revenue by property size in Walla Walla

Annual revenue ranges from $23,279 for 1-bedroom units to $74,844 for 4-bedroom properties, making larger homes the strongest revenue generators in Walla Walla. Three-bedroom listings earn roughly $39,024 per year—close to the market average—while studios ($25,663) punch above their weight relative to their modest nightly rate.

Most common amenities for Airbnb listings in Walla Walla

Parking (99%) and a full kitchen (94%) are near-universal, while self check-in (90%), outdoor furniture (81%), and backyard access (77%) round out the top five. The prevalence of outdoor-oriented amenities—BBQ grills at 71%, patios at 70%—underscores guest expectations for an alfresco wine-country experience, and investors should view these as baseline requirements rather than differentiators.

Understanding Walla Walla's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Walla Walla's ROI score of 50 out of 100 places it in the "Competitive Opportunity" band, meaning investor interest and demand exist but returns require more selective deal sourcing. Revenue-to-price ratio and occupancy stability both rate as average, while market growth trend and supply/demand balance score below average—driven in part by a 145% year-over-year jump in active listings. Pairing these data points with on-the-ground regulatory research and a clear property strategy will be essential for identifying deals that can beat the market average.

Short-Term Rental Regulations in Walla Walla

Understanding local STR regulations is essential before investing in Walla Walla. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Walla Walla, Washington may need to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with the City of Walla Walla and Walla Walla County, as local STR regulations can evolve.

Key Restrictions

Common restrictions in Washington STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. HOA or neighborhood covenants may impose additional constraints, so it's important to review any deed restrictions or community rules before purchasing an investment property.

Tax Obligations

Short-term rental hosts in Washington State are generally subject to state sales tax, local lodging or hotel/motel taxes, and potentially a tourism promotion assessment. Many platforms like Airbnb collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Washington Department of Revenue and Walla Walla County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Walla Walla can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Walla Walla's STR market is likely to see continued seasonal demand concentrated between April and October, with peak revenue months potentially pushing average monthly earnings toward the $4,300–$4,500 range. Active listing counts have grown significantly (145% year-over-year), which could compress occupancy further if demand doesn't keep pace. Investors should anticipate market-wide occupancy holding in the 24–28% range unless supply growth moderates. ADR may see modest gains of 2–4% as larger, premium properties continue to command strong nightly rates, but revenue-per-available-night improvements will depend on disciplined pricing and seasonal strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Walla Walla, WA

What is the average Airbnb occupancy rate in Walla Walla?

The average occupancy rate for Airbnb listings in Walla Walla is currently 26%, which trails the Washington state average of 36%. Occupancy varies meaningfully by property size—studios lead at 45%, while 2-bedroom units sit lowest at 21%. Seasonal demand from wine tourism drives most bookings between April and October, so annual occupancy figures reflect a quieter winter period.

How much do Airbnb hosts make in Walla Walla?

On average, Airbnb hosts in Walla Walla earn approximately $3,126 per month or $37,513 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 4-bedroom listings average $6,237 per month ($74,844 annually), while 1-bedroom units average around $1,939 per month ($23,279 annually). Peak months like September can push monthly revenue above $4,400, while January typically drops below $1,400.

Is Walla Walla a good market for Airbnb investment?

Walla Walla earns a Rabbu ROI Score of 50 out of 100, categorized as a 'Competitive Opportunity.' The market benefits from wine-country tourism and a relatively small listing base of 98 properties, but occupancy at 26% and significant year-over-year supply growth (145%) mean investors need to be selective. Larger properties tend to perform well, with 3- and 4-bedroom homes earning considerably more than smaller units. Careful deal sourcing, attention to seasonal pricing, and competitive amenities are key to generating strong returns here.

What is the average daily rate (ADR) for Airbnb in Walla Walla?

The average daily rate in Walla Walla is $249, which is below the Washington state average of $393. ADR scales with property size: studios average $120/night, while 4-bedroom properties command $415/night. This pricing structure rewards investors who can offer larger, group-friendly accommodations that align with the wine-country travel experience.

Are short-term rentals legal in Walla Walla?

Short-term rentals do operate in Walla Walla, with 98 active Airbnb listings currently in the market. However, local regulations may require permits or registration, and hosts should verify current rules with the City of Walla Walla and relevant county authorities. Washington State also imposes tax obligations on STR operators, so it's important to understand both local and state-level requirements before launching a listing.

When is peak season for Airbnb in Walla Walla?

Peak season in Walla Walla runs from approximately June through October, with September delivering the highest average monthly revenue at $4,404. August ($4,258) and June ($4,247) are also strong performers. The off-season spans November through February, when monthly revenue drops to between $1,309 and $2,388. This seasonal pattern aligns closely with wine-country tourism and outdoor activity in the region.

How many Airbnbs are there in Walla Walla?

As of April 2026, there are 98 active Airbnb listings in Walla Walla. The supply is led by 3-bedroom properties (30 listings), followed by 1-bedroom (23) and 2-bedroom (20) units. Active listings have grown 145% year-over-year, which is worth monitoring as increased competition could affect occupancy and pricing dynamics.

How is Airbnb revenue calculated in Walla Walla?

The annual and monthly revenue figures shown for Walla Walla are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and ADR for the Walla Walla market
• Historical monthly and annual revenue averages based on trailing 12-month booking data
• Property-size breakdowns for listings, daily rates, occupancy, RevPAN, and revenue
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ due to regulatory changes, demand shifts, or property-specific factors. Local short-term rental regulations vary and should be independently verified before making an investment decision.