Walland, TN Airbnb Market Data, Statistics, and Occupancy Rates

Walland Short-Term Rental Market Overview

Walland, TN is a small but intriguing short-term rental market nestled near the Great Smoky Mountains, with just 18 active Airbnb listings and an average annual revenue of $36,681. While the average daily rate of $195 sits below Tennessee's $309 state average, the market's favorable supply/demand balance and dramatic year-over-year listing growth of 223% signal rising investor interest. Seasonal revenue swings—from winter lows around $1,323 to summer and fall peaks above $4,500—highlight a market driven by leisure and nature-based tourism that rewards strategic pricing and property selection.

Key Market Statistics

According to Rabbu market data, the Walland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Walland

Walland attracts investor attention thanks to its proximity to the Great Smoky Mountains, a favorable supply/demand balance, and growing market activity—though higher home prices and moderate occupancy call for careful deal selection.

Expert Market Assessment

"Walland presents a competitive opportunity for STR investors willing to be selective. The market's 52 out of 100 ROI score reflects average revenue-to-price and occupancy fundamentals paired with a favorable supply/demand balance—suggesting that the right property can perform well, but entry costs relative to earnings require careful analysis. Seasonality is pronounced, with revenue dipping below $1,500 in January and February before climbing to peaks above $4,500 in July and October, so cash-flow planning around these swings is important. Investors targeting 3-bedroom properties will find the strongest revenue potential at $50,250 annually, though the average home value of $732,496 means underwriting should focus on properties priced well below this threshold to achieve meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Walland

Average revenue by month in Walland

Walland's revenue curve shows strong seasonality, peaking in July at $4,710 and October at $4,562—likely fueled by summer vacations and fall foliage—while January ($1,429) and February ($1,323) represent the slowest months, creating a roughly 3.5x spread between peak and trough that investors should plan for in cash-flow models.

Active Airbnb listings by property size in Walland

Supply is nearly evenly split across 1-bedroom (5), 2-bedroom (6), and 3-bedroom (5) listings, with no single size dominating the market. This balanced distribution means there's no obvious underserved niche, though the small overall inventory of 18 listings leaves room for differentiated properties in any size category.

Average daily rate (ADR) by property size in Walland

ADR scales modestly with size: 1-bedroom listings average $151, while 2-bedroom properties command the highest rate at $199—interestingly surpassing 3-bedrooms at $193. This suggests 2-bedroom listings may be capturing a premium positioning, though the narrow $6 gap between 2- and 3-bedroom ADR means the larger units deliver more value per dollar of nightly rate when factoring in capacity.

Average RevPAN by property size in Walland

Three-bedroom properties lead RevPAN at $62, significantly outperforming 2-bedrooms ($45) and 1-bedrooms ($37). This 68% RevPAN advantage over 1-bedroom units makes 3-bedroom configurations the clear efficiency winner when factoring in both rate and occupancy.

Average occupancy rates by property size in Walland

Three-bedroom listings achieve the highest occupancy at 32%, while 1-bedrooms (25%) and 2-bedrooms (23%) lag behind. The 9-percentage-point gap between the top and bottom performers suggests larger properties better match traveler demand in this mountain market, offering more reliable booking volume.

Average monthly revenue by property size in Walland

Monthly revenue scales sharply with size: 3-bedroom properties earn $4,187 per month—more than triple the $1,214 generated by 1-bedroom units, with 2-bedrooms landing at $3,351. For investors, this steep revenue curve makes a compelling case for targeting larger properties despite potentially higher acquisition costs.

Average annual revenue by property size in Walland

On an annual basis, 3-bedroom listings generate $50,250—nearly 3.5 times the $14,576 earned by 1-bedroom properties and roughly 25% more than 2-bedroom units at $40,216. Given average home values of $732,496, investors should focus on 3-bedroom acquisitions priced well below the market average to achieve viable returns.

Most common amenities for Airbnb listings in Walland

Kitchen, parking, and self check-in are universal across all Walland listings (100%), while outdoor-focused amenities like BBQ grills, outdoor furniture, and patios appear in 78% of properties—reflecting the mountain getaway expectations of guests. Hot tubs are present in 56% of listings and likely serve as a competitive differentiator, while waterfront access (39%) and lake access (17%) could command premium rates for properties that offer them.

Understanding Walland's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Walland's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, indicating that while demand fundamentals exist, investors need to be more selective to find deals that pencil out. The market benefits from an above-average supply/demand balance, but average revenue-to-price ratios and below-average market growth trends mean returns depend heavily on acquisition price and property positioning. Pairing this data with thorough local regulatory research and targeting properties priced meaningfully below the $732,496 average home value will be key to unlocking viable investment returns.

Short-Term Rental Regulations in Walland

Understanding local STR regulations is essential before investing in Walland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Walland, Tennessee may need to obtain permits or register with Blount County or applicable local authorities before listing a property. Investors should verify current requirements directly with local government offices, as STR regulations in Tennessee communities can vary significantly.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or deed restrictions that limit or prohibit short-term rentals, so reviewing all governing documents before purchasing is essential.

Tax Obligations

Short-term rental hosts in Tennessee are generally subject to state and local occupancy taxes, as well as applicable sales tax. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but investors should confirm their full obligation with a local tax professional to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Walland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Walland's short-term rental market is likely to see continued supply expansion given the 223% year-over-year growth in active listings, though the market's small base of 18 properties means even modest additions significantly shift competitive dynamics. Occupancy, currently averaging 24%, may face modest downward pressure as new listings absorb demand, though peak months like July and October could hold steady in the $4,500–$4,700 revenue range. Investors should anticipate ADR staying in the $190–$200 corridor with potential for slight increases if demand from Smoky Mountains tourism continues to grow. We'd estimate annual revenue for well-positioned properties could remain in the $35,000–$40,000 range, but selective deal sourcing will be critical as competition tightens."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Walland, TN

What is the average Airbnb occupancy rate in Walland?

The average Airbnb occupancy rate in Walland is currently 24%, which sits below the Tennessee state average of 29%. Occupancy varies significantly by property size—3-bedroom listings lead at 32%, while 1-bedroom and 2-bedroom properties average 25% and 23% respectively. Seasonality plays a strong role, with summer and fall months driving higher bookings.

How much do Airbnb hosts make in Walland?

Airbnb hosts in Walland earn an average of $3,056 per month and approximately $36,681 annually, based on trailing 12-month booking data. Earnings vary considerably by property size: 3-bedroom listings average $4,187 per month ($50,250 annually), 2-bedroom listings earn about $3,351 per month ($40,216 annually), and 1-bedroom properties generate roughly $1,214 per month ($14,576 annually). Peak months like July and October can push monthly revenue above $4,500.

Is Walland a good market for Airbnb investment?

Walland scores a 52 out of 100 on Rabbu's ROI Score, categorized as a 'Competitive Opportunity.' The market benefits from an above-average supply/demand balance and proximity to the Great Smoky Mountains, but average revenue-to-price ratios and below-average market growth trends mean investors need to be strategic about deal selection. Properties with 3 bedrooms tend to deliver the strongest returns, and targeting acquisitions below the $732,496 average home value is important for achieving solid cash-on-cash yields.

What is the average daily rate (ADR) for Airbnb in Walland?

The average daily rate for Airbnb listings in Walland is $195, which is below the Tennessee state average of $309. ADR varies by property size: 1-bedroom listings average $151, 2-bedroom listings come in at $199, and 3-bedroom properties average $193. The relatively modest ADR reflects Walland's positioning as a quieter, more affordable alternative to nearby resort-heavy markets.

Are short-term rentals legal in Walland?

Short-term rentals are generally permitted in Walland, TN, but operators may need to obtain local permits or register with Blount County authorities. Regulations can change, so prospective investors should verify current rules—including any zoning restrictions, HOA limitations, and tax obligations—directly with local government offices before purchasing a property.

When is peak season for Airbnb in Walland?

Peak season in Walland centers on summer and fall. July is the top-earning month with average revenue of $4,710, followed closely by October at $4,562—likely driven by fall foliage tourism in the Smokies. June ($3,773) and August ($3,416) also perform well above the annual average. The slowest months are January ($1,429) and February ($1,323), representing a significant seasonal revenue dip.

How many Airbnbs are there in Walland?

There are currently 18 active Airbnb listings in Walland as of April 2026. The supply is evenly distributed across property sizes, with 5 one-bedroom listings, 6 two-bedroom listings, and 5 three-bedroom listings. Notably, the market has seen 223% year-over-year growth in active listings, indicating rapidly increasing investor interest.

How is Airbnb revenue calculated in Walland?

The annual and monthly revenue figures for Walland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue averages based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions may shift as new listings enter. Local regulations, HOA restrictions, and tax obligations should be independently verified before making an investment decision.