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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Washington presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Washington, MO is a small but active short-term rental market along the Missouri River with 47 active Airbnb listings generating an average annual revenue of $24,781. With an ADR of $203—below the $240 state average—and occupancy sitting right at the state benchmark of 29%, the market offers an accessible entry point for investors willing to be strategic about property selection. Seasonal demand swings and a compact supply base create both opportunity and risk, making careful deal sourcing essential.
According to Rabbu market data, the Washington short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 47 |
| Average Daily Rate (ADR) | vs. $240 state avg. | $203 |
| Average Occupancy Rate | vs. 28% state avg. | 29% |
| RevPAN | ADR * Occupancy Rate | $58 |
| Average Monthly Revenue | Historical 12-month average | $2,065 |
| Average Annual Revenue | Historical 12-month average | $24,781 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Washington appeals to investors seeking an affordable Missouri river-town market with manageable competition and seasonal upside, though tighter margins require disciplined property selection.
Key investment factors
"Washington presents a competitive but manageable opportunity for STR investors who target the right property type and price point. The market's pronounced seasonality—revenue ranges from $890 in February to $2,987 in September—means cash-flow planning is critical, and investors should expect leaner months from January through March. With an ROI score of 53 out of 100, the fundamentals are average across revenue-to-price, occupancy stability, and supply-demand balance, while market growth trends trail behind. Selective deal sourcing, particularly in the 3-bedroom segment where annual revenue tops $29,000, can tilt the economics in an investor's favor."
— Rabbu Market Analysis Team
Washington's revenue profile is highly seasonal, with September leading at $2,987 and February bottoming out at $890—a 3.4x spread between peak and trough. Investors should plan for lean January–March months and capitalize on the strong May–October window when monthly revenue consistently exceeds $2,000.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$920 |
| February |
|
$890 |
| March |
|
$1,531 |
| April |
|
$1,778 |
| May |
|
$2,397 |
| June |
|
$2,511 |
| July |
|
$2,637 |
| August |
|
$2,583 |
| September |
|
$2,987 |
| October |
|
$2,440 |
| November |
|
$2,083 |
| December |
|
$2,019 |
One-bedroom listings dominate supply with 23 of the market's 47 properties, while 2-bedroom (8) and 3-bedroom (7) units are far less common. The relative scarcity of larger properties could represent an opportunity for investors, especially given that 3-bedrooms generate the highest revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
23 |
| 2 bedrooms |
|
8 |
| 3 bedrooms |
|
7 |
ADR increases modestly from $137 for 1-bedrooms to $142 for 2-bedrooms, then jumps sharply to $214 for 3-bedroom properties. That significant premium on 3-bedroom units suggests guests are willing to pay considerably more for additional space, making larger properties potentially more efficient per dollar of nightly rate.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$137 |
| 2 bedrooms |
|
$142 |
| 3 bedrooms |
|
$214 |
One-bedroom properties lead in RevPAN at $47, narrowly edging out 3-bedrooms at $46, while 2-bedrooms trail at $37. The strong RevPAN for 1-bedrooms reflects their higher occupancy rates, but the near-parity with 3-bedrooms—despite much lower nightly rates—shows the larger units still convert well on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$47 |
| 2 bedrooms |
|
$37 |
| 3 bedrooms |
|
$46 |
Occupancy rates decrease as property size increases: 1-bedrooms fill 35% of available nights, 2-bedrooms reach 26%, and 3-bedrooms come in at 22%. For cash-flow stability, 1-bedroom units offer the most consistent booking volume, though their lower nightly rates mean total revenue still lags larger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
35% |
| 2 bedrooms |
|
26% |
| 3 bedrooms |
|
22% |
Three-bedroom listings top monthly revenue at $2,445, followed by 2-bedrooms at $1,896 and 1-bedrooms at $1,297. The $1,148 monthly gap between the smallest and largest units underscores how property size is the primary lever for increasing gross income in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,297 |
| 2 bedrooms |
|
$1,896 |
| 3 bedrooms |
|
$2,445 |
Annual revenue scales clearly with size: 1-bedrooms generate $15,572, 2-bedrooms bring in $22,760, and 3-bedrooms lead at $29,348. Investors targeting the 3-bedroom segment can expect nearly double the annual revenue of a 1-bedroom, though higher acquisition costs and lower occupancy should be factored into the return calculation.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,572 |
| 2 bedrooms |
|
$22,760 |
| 3 bedrooms |
|
$29,348 |
Parking is universal across Washington listings (100%), and self check-in (92%) and kitchens (79%) are near-essentials—reflecting a guest base that values convenience and self-sufficiency. Outdoor amenities like patios (70%), outdoor furniture (62%), and backyards (45%) are also common, signaling that leisure travelers expect outdoor living spaces, likely tied to the area's riverfront and wine-country appeal.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Self Check-in |
|
92% |
| Kitchen |
|
79% |
| Patio or Balcony |
|
70% |
| Outdoor Furniture |
|
62% |
| Dryer |
|
55% |
| Washer |
|
53% |
| Workspace |
|
51% |
| Pets |
|
47% |
| Backyard |
|
45% |
| BBQ Grill |
|
38% |
| Waterfront |
|
19% |
| Hot Tub |
|
6% |
| EV Charger |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Washington Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Washington's ROI score of 53 out of 100 places it in the Competitive Opportunity band, meaning returns are achievable but require more intentional deal selection than in higher-scoring markets. Revenue-to-price ratio and occupancy stability both rate as average, while market growth trends fall below average—suggesting the market isn't accelerating and new supply (up 220% YoY) could pressure margins. Pairing this data with on-the-ground regulatory research and a focused strategy around higher-revenue 3-bedroom properties can help investors identify deals that outperform the market average.
Understanding local STR regulations is essential before investing in Washington. Here's the current regulatory landscape:
Washington, MO may require short-term rental permits or business licenses for hosts operating within city limits. Investors should verify current registration requirements directly with the City of Washington and Franklin County before listing a property.
Common restrictions in Missouri STR markets can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. It's important to review any applicable zoning overlays and neighborhood-specific rules before committing to a purchase.
Missouri imposes state and local sales taxes on short-term accommodations, and Washington may levy an additional transient guest or tourism tax. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm their full tax obligations with local and state authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Washington can provide current regulatory guidance.
Financing an Airbnb investment in Washington requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Washington's STR market is likely to see continued seasonal patterns, with peak revenue concentrated in the summer and early fall months. Occupancy rates may hover around 27–31%, and ADR could see modest growth of 1–3% as the small listing count limits aggressive price competition. The 220% year-over-year growth in active listings signals rising investor interest, which could tighten margins if supply outpaces demand. Investors entering now should budget for slower winter months and plan pricing strategies that capitalize on the strong September peak."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify with city and county authorities before investing. Individual property results will vary based on location, condition, management quality, and pricing strategy.
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