Washington, MO Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

53 / 100

Washington presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Washington Short-Term Rental Market Overview

Washington, MO is a small but active short-term rental market along the Missouri River with 47 active Airbnb listings generating an average annual revenue of $24,781. With an ADR of $203—below the $240 state average—and occupancy sitting right at the state benchmark of 29%, the market offers an accessible entry point for investors willing to be strategic about property selection. Seasonal demand swings and a compact supply base create both opportunity and risk, making careful deal sourcing essential.

Key Market Statistics

According to Rabbu market data, the Washington short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 47
Average Daily Rate (ADR) vs. $240 state avg. $203
Average Occupancy Rate vs. 28% state avg. 29%
RevPAN ADR * Occupancy Rate $58
Average Monthly Revenue Historical 12-month average $2,065
Average Annual Revenue Historical 12-month average $24,781

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Washington

Washington appeals to investors seeking an affordable Missouri river-town market with manageable competition and seasonal upside, though tighter margins require disciplined property selection.

Key investment factors

  • Compact supply of just 47 listings reduces head-to-head competition compared to larger Missouri markets
  • ADR of $203 sits below the state average, keeping acquisition expectations realistic relative to revenue
  • Strong seasonal peak in September ($2,987 average revenue) creates a reliable high-income window
  • 3-bedroom properties deliver the highest annual revenue at $29,348, offering a clear upsizing thesis
  • Proximity to Missouri wine country and river recreation supports leisure-driven weekend and seasonal demand

Expert Market Assessment

"Washington presents a competitive but manageable opportunity for STR investors who target the right property type and price point. The market's pronounced seasonality—revenue ranges from $890 in February to $2,987 in September—means cash-flow planning is critical, and investors should expect leaner months from January through March. With an ROI score of 53 out of 100, the fundamentals are average across revenue-to-price, occupancy stability, and supply-demand balance, while market growth trends trail behind. Selective deal sourcing, particularly in the 3-bedroom segment where annual revenue tops $29,000, can tilt the economics in an investor's favor."

— Rabbu Market Analysis Team

Understanding Washington's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Washington Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Average 30%
Market Growth Trend Below average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Washington's ROI score of 53 out of 100 places it in the Competitive Opportunity band, meaning returns are achievable but require more intentional deal selection than in higher-scoring markets. Revenue-to-price ratio and occupancy stability both rate as average, while market growth trends fall below average—suggesting the market isn't accelerating and new supply (up 220% YoY) could pressure margins. Pairing this data with on-the-ground regulatory research and a focused strategy around higher-revenue 3-bedroom properties can help investors identify deals that outperform the market average.

Short-Term Rental Regulations in Washington

Understanding local STR regulations is essential before investing in Washington. Here's the current regulatory landscape:

Permit Requirements

Washington, MO may require short-term rental permits or business licenses for hosts operating within city limits. Investors should verify current registration requirements directly with the City of Washington and Franklin County before listing a property.

Key Restrictions

Common restrictions in Missouri STR markets can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. It's important to review any applicable zoning overlays and neighborhood-specific rules before committing to a purchase.

Tax Obligations

Missouri imposes state and local sales taxes on short-term accommodations, and Washington may levy an additional transient guest or tourism tax. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm their full tax obligations with local and state authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Washington can provide current regulatory guidance.

Short-Term Rental Financing for Washington

Financing an Airbnb investment in Washington requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Washington Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Washington's STR market is likely to see continued seasonal patterns, with peak revenue concentrated in the summer and early fall months. Occupancy rates may hover around 27–31%, and ADR could see modest growth of 1–3% as the small listing count limits aggressive price competition. The 220% year-over-year growth in active listings signals rising investor interest, which could tighten margins if supply outpaces demand. Investors entering now should budget for slower winter months and plan pricing strategies that capitalize on the strong September peak."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Washington, MO

What is the average Airbnb occupancy rate in Washington?
The average occupancy rate for Airbnb listings in Washington, MO is currently 29%, which is right in line with the Missouri state average of 28%. Occupancy varies significantly by property size—1-bedroom units lead at 35%, while 3-bedroom properties average 22%. Seasonal factors also play a role, with stronger booking activity from May through October.
How much do Airbnb hosts make in Washington?
Airbnb hosts in Washington, MO earn an average of $2,065 per month and roughly $24,781 per year based on trailing 12-month booking data. Revenue varies by property size: 1-bedroom listings average $15,572 annually, 2-bedrooms bring in about $22,760, and 3-bedroom properties lead at $29,348 per year. Individual results depend on pricing strategy, property quality, and seasonal management.
Is Washington a good market for Airbnb investment?
Washington carries an ROI score of 53 out of 100, placing it in the 'Competitive Opportunity' category. The market's revenue-to-price ratio and occupancy stability are average, meaning solid returns are achievable but not guaranteed—success hinges on smart property selection and active management. With only 47 active listings, competition is limited, though the below-average market growth trend suggests investors should enter with realistic expectations and a clear strategy for navigating seasonal dips.
What is the average daily rate (ADR) for Airbnb in Washington?
The average daily rate in Washington, MO is $203, which falls below the statewide average of $240. Rates scale with property size: 1-bedroom listings average $137 per night, 2-bedrooms come in at $142, and 3-bedroom properties command $214 per night. Pricing competitively during off-peak months while maximizing rates during the September peak can help optimize overall revenue.
Are short-term rentals legal in Washington?
Short-term rentals operate in Washington, MO, but hosts should verify current local regulations, including any permit or licensing requirements, with the City of Washington and Franklin County. Zoning rules, HOA covenants, and occupancy restrictions may apply depending on the property's location. Staying current on Missouri state tax requirements for transient accommodations is also essential.
When is peak season for Airbnb in Washington?
Peak season in Washington, MO runs from late spring through early fall, with September standing out as the strongest month at an average revenue of $2,987. Summer months (June through August) also perform well, averaging $2,500–$2,637. The slowest period falls in January and February, when average monthly revenue dips to around $890–$920.
How many Airbnbs are there in Washington?
As of late April 2026, there are 47 active Airbnb listings in Washington, MO. The majority are 1-bedroom properties (23 listings), followed by 2-bedrooms (8 listings) and 3-bedrooms (7 listings). Notably, active listings have grown 220% year-over-year, indicating significant new investor interest in this market.
How is Airbnb revenue calculated in Washington?
The annual and monthly revenue figures for Washington are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Washington, MO market
  • Average daily rates, occupancy, and RevPAN broken down by property size
  • Monthly and annual revenue trends based on trailing 12-month historical booking data
  • Popular amenity prevalence across active listings to inform property setup decisions
  • Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify with city and county authorities before investing. Individual property results will vary based on location, condition, management quality, and pricing strategy.

Next Steps

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