Washington, UT Airbnb Market Data, Statistics, and Occupancy Rates

Washington Short-Term Rental Market Overview

Washington, UT sits within the greater St. George area of southwestern Utah, drawing visitors year-round with its proximity to national parks and outdoor recreation. With 451 active Airbnb listings generating an average annual revenue of $27,218 and a market-wide ADR of $191, the market offers real earning potential — though its 30% occupancy rate trails the state average of 42%, signaling that competition and selective deal sourcing are essential. Home values averaging $771,170 mean investors need to pencil in deals carefully to ensure the revenue math works.

Key Market Statistics

According to Rabbu market data, the Washington short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Washington

Washington appeals to investors seeking exposure to southern Utah's tourism corridor, but rising supply and high home values demand disciplined deal sourcing.

Expert Market Assessment

"Washington presents a competitive opportunity where strong investor interest meets real constraints. The revenue-to-price ratio sits below average given $771,170 home values paired with $27,218 in typical annual revenue, meaning only well-sourced deals will pencil out favorably. Seasonality is pronounced — March and April are the clear revenue peaks while January and December see significant drop-offs — so investors should model conservatively for winter cash flow. Larger properties, especially those with six or more bedrooms, substantially outperform the market average and represent the strongest path to viable returns in this price environment."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Washington

Average revenue by month in Washington

Revenue in Washington peaks sharply in March at $3,370 and remains strong through May, while winter months bottom out at $1,157 in January — a nearly 3× spread that underscores the market's pronounced seasonality. October provides a secondary bump at $2,796, likely tied to fall outdoor tourism, giving investors a brief revenue lift before the winter slowdown.

Active Airbnb listings by property size in Washington

Three-bedroom properties dominate Washington's supply with 189 listings (42% of the market), followed by 4-bedrooms at 118. Smaller units — 1-bedroom (15) and 2-bedroom (17) — are significantly underrepresented, which could signal a niche opportunity for investors targeting couples or solo travelers, though lower ADRs in those segments should be weighed carefully.

Average daily rate (ADR) by property size in Washington

ADR scales steeply with size in Washington, climbing from $86 for 1-bedroom units to $444 for 6+ bedroom properties — more than a 5× premium. The jump from 5-bedroom ($218) to 6+ bedroom ($444) is especially notable, suggesting that large group-friendly homes command a significant pricing advantage in this market.

Average RevPAN by property size in Washington

RevPAN climbs modestly from $37 for 1-bedrooms to $53 for 5-bedrooms, but 6+ bedroom properties deliver a standout $145 per available night — nearly 3× the next tier. This indicates that while mid-size properties perform similarly after accounting for occupancy, oversized homes capture disproportionate revenue efficiency.

Average occupancy rates by property size in Washington

One-bedroom listings lead occupancy at 43%, well above the market average, while 4- and 5-bedroom units trail at 29% and 25% respectively. Interestingly, 6+ bedroom properties maintain a respectable 33% occupancy, which — combined with their high ADR — helps explain their outsized revenue performance.

Average monthly revenue by property size in Washington

Monthly revenue ranges from $1,171 for 1-bedroom units to $7,624 for 6+ bedroom properties, with the latter earning more than triple the next-highest tier (5-bedrooms at $3,130). For investors weighing acquisition costs against cash flow, mid-range 4- and 5-bedroom properties at $2,277 and $3,130 per month offer a middle ground between upfront investment and monthly returns.

Average annual revenue by property size in Washington

Six-plus bedroom properties stand out dramatically at $91,496 in annual revenue, dwarfing all other sizes — the next closest is 5-bedrooms at $37,563. Three-bedroom units, despite representing the bulk of supply, earn only $23,978 annually, suggesting that competing in the most saturated segment requires strong differentiation to match market averages.

Most common amenities for Airbnb listings in Washington

Kitchens (100%), washers (97%), self check-in (97%), and dryers (96%) are effectively table stakes in Washington's STR market. What distinguishes this market is the near-universal presence of hot tubs (89%), pools (86%), and BBQ grills (89%) — signaling that guests expect resort-style outdoor amenities, and listings without them may struggle to compete.

Understanding Washington's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Washington's ROI score of 49 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where strong demand coexists with pricing pressure from elevated home values and rapidly expanding supply. The below-average revenue-to-price ratio is the primary drag, while occupancy stability and supply/demand balance rate as average — meaning returns are achievable but not automatic. Investors should pair this data with on-the-ground regulatory research and focus on property types, like 6+ bedroom homes, that meaningfully outperform market averages.

Short-Term Rental Regulations in Washington

Understanding local STR regulations is essential before investing in Washington. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Washington, Utah may be required to obtain a business license and STR-specific permit from Washington City, as well as comply with any applicable Washington County or state-level registration requirements. Investors should verify current permit processes directly with local planning and zoning departments before purchasing.

Key Restrictions

Common restrictions in Utah STR markets can include occupancy limits per bedroom, minimum stay requirements, noise ordinances, parking provisions for guests, and potential HOA covenants that may limit or prohibit short-term rentals. Some jurisdictions also cap the number of active STR permits in certain zones, so checking with Washington City is essential.

Tax Obligations

STR operators in Utah are generally required to collect and remit state and local transient room taxes, as well as applicable sales tax. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Utah State Tax Commission and Washington City to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Washington can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Washington's STR market is expected to remain seasonal, with spring months like March and April driving the strongest revenue and winter months dipping to roughly a third of peak levels. The 160% year-over-year growth in active listings suggests supply is expanding rapidly, which could put additional pressure on occupancy rates and ADR unless demand keeps pace. Investors should anticipate occupancy hovering in the 28–33% range market-wide, with potential for modest ADR gains of 1–3% if operators differentiate through amenities and pricing strategy. Careful property selection — particularly in larger configurations — will be important for outperforming the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Washington, UT

What is the average Airbnb occupancy rate in Washington?

The average Airbnb occupancy rate in Washington, UT is currently 30%, which is below the Utah state average of 42%. Occupancy varies by property size, with 1-bedroom listings leading at 43% and 5-bedroom units at the lower end around 25%. These figures reflect the competitive nature of the market, and individual results can differ based on pricing, location, and guest experience.

How much do Airbnb hosts make in Washington?

Airbnb hosts in Washington, UT earn an average of $2,268 per month or approximately $27,218 per year based on the trailing 12 months of booking data. Revenue varies significantly by property size: 1-bedroom listings average about $14,063 annually, while 6+ bedroom properties can earn around $91,496 per year. Peak months like March can push monthly revenue above $3,370, whereas January may see earnings closer to $1,157.

Is Washington a good market for Airbnb investment?

Washington, UT earns an ROI score of 49 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from strong leisure travel demand tied to southern Utah's national parks and outdoor recreation, but elevated home values ($771,170 average) and a below-average revenue-to-price ratio mean investors need to source deals carefully. Larger properties — particularly 5-bedroom and 6+ bedroom configurations — deliver the strongest revenue potential and may offer the best path to solid returns.

What is the average daily rate (ADR) for Airbnb in Washington?

The average daily rate for Airbnb listings in Washington, UT is $191, which is well below the state average of $494. ADR scales with property size: 1-bedroom listings average $86 per night, while 6+ bedroom properties command $444 per night. This pricing structure reflects the market's mix of modest vacation rentals alongside high-end group accommodations near popular outdoor destinations.

Are short-term rentals legal in Washington?

Short-term rentals are generally permitted in Washington, UT, though operators may need to obtain appropriate business licenses and STR permits from Washington City. Regulations can include zoning restrictions, occupancy limits, and parking requirements. Investors should consult Washington City's planning department and review any applicable HOA rules before purchasing a property for short-term rental use.

When is peak season for Airbnb in Washington?

Peak season for Airbnb in Washington, UT runs from March through May, with March generating the highest average monthly revenue at $3,370 per listing. October also sees a notable bump to $2,796, likely driven by pleasant fall weather and outdoor recreation. The slowest months are January ($1,157) and December ($1,382), so investors should plan for meaningful seasonal revenue swings.

How many Airbnbs are there in Washington?

There are currently 451 active Airbnb listings in Washington, UT as of April 2026. The market has seen significant growth, with a 160% year-over-year increase in active listings. Three-bedroom properties dominate the supply at 189 listings, followed by 4-bedroom (118) and 5-bedroom (79) configurations, while 1- and 2-bedroom units remain relatively scarce.

How is Airbnb revenue calculated in Washington?

The annual and monthly revenue figures for Washington, UT are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Washington, UT and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing 12-month performance data
• Revenue breakdowns by month and property size derived from actual booking histories
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variations. Local STR regulations and tax requirements may change — investors should verify current rules with Washington City and Utah state authorities before purchasing.