Wasilla, AK Airbnb Market Data, Statistics, and Occupancy Rates

Wasilla Short-Term Rental Market Overview

Wasilla, AK offers a seasonally driven short-term rental market with 126 active Airbnb listings and an average annual revenue of $32,026 per property. While the $198 average daily rate sits below Alaska's $254 state average and occupancy runs at 32% compared to 51% statewide, the market's strong summer surge — with July revenues topping $5,600 — creates meaningful earning windows for well-positioned properties. The 135% year-over-year growth in active listings signals rising investor interest, though it also means supply is expanding quickly.

Key Market Statistics

According to Rabbu market data, the Wasilla short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Wasilla

Investors are drawn to Wasilla for its proximity to Alaska's outdoor tourism corridor and relatively accessible home prices compared to Anchorage, though the highly seasonal demand profile requires careful financial planning.

Expert Market Assessment

"Wasilla presents a competitive but selective opportunity for STR investors who can navigate its deep seasonality. The summer months of June through August account for the lion's share of revenue — July averages $5,608 while January dips to just $1,184 — so cash reserves or supplemental income strategies are important for riding out the off-season. With an ROI score of 46 out of 100, the market rewards careful deal sourcing rather than broad-stroke investing: properties with four or more bedrooms and desirable amenities like lake access or waterfront positioning tend to outperform. The rapid supply growth does tighten competition, making differentiation through property quality, pricing strategy, and guest experience more critical than in less saturated markets."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wasilla

Average revenue by month in Wasilla

Wasilla's revenue is strikingly seasonal — July tops out at $5,608 while January bottoms at $1,184, a nearly 5x spread. Investors should plan for roughly five strong earning months (May through September) and budget carefully through the winter, when monthly revenue hovers between $1,184 and $1,999.

Active Airbnb listings by property size in Wasilla

One-bedroom listings dominate supply with 46 of the 126 active properties, while larger 4- and 5-bedroom homes represent just 17 combined listings. The scarcity of bigger properties — paired with their significantly higher earning potential — may signal an underserved niche for investors willing to acquire or convert larger homes.

Average daily rate (ADR) by property size in Wasilla

ADR scales sharply with size in Wasilla, jumping from $153 for 1-bedroom units to $460 for 5-bedroom homes — a 3x premium. The steepest rate jump occurs between 3-bedroom ($197) and 4-bedroom ($320) properties, suggesting that the group-travel segment is particularly willing to pay up for added space.

Average RevPAN by property size in Wasilla

Four-bedroom properties lead RevPAN at $127, significantly outpacing every other size category and nearly tripling the $45 RevPAN of 1-bedroom units. Interestingly, 5-bedroom listings drop to $97 RevPAN despite their higher ADR, likely due to their lower 21% occupancy rate pulling down per-available-night returns.

Average occupancy rates by property size in Wasilla

Occupancy rates are relatively flat across 1- through 3-bedroom properties at 30–33%, with 4-bedroom listings standing out at 40% — the highest in the market. Five-bedroom properties lag at just 21%, suggesting that the highest price tier may narrow the booking audience and create more idle nights.

Average monthly revenue by property size in Wasilla

Monthly revenue climbs steadily from $1,774 for 1-bedroom listings to $5,504 for 5-bedroom homes, with each additional bedroom adding roughly $700–$1,700 in average monthly income. Four-bedroom properties at $3,769 per month offer a strong balance of revenue and occupancy for investors seeking reliable cash flow.

Average annual revenue by property size in Wasilla

Annual revenue ranges from $21,295 for 1-bedroom properties to $66,054 for 5-bedroom homes, making larger configurations the clear top earners in absolute terms. Investors weighing acquisition costs against income potential should note that 4-bedroom listings generate $45,234 annually with the market's best occupancy rate, potentially offering the strongest risk-adjusted return.

Most common amenities for Airbnb listings in Wasilla

Parking (96%) and a full kitchen (94%) are near-universal in Wasilla's listings, reflecting guests' expectation of self-sufficient, car-dependent stays in a semi-rural Alaskan setting. Outdoor-oriented amenities like backyards (64%), BBQ grills (52%), and lake access (29%) further define the market, signaling that nature-forward properties with ample outdoor space are best positioned to meet traveler demand.

Understanding Wasilla's ROI Score: 46/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wasilla's ROI score of 46 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine demand but requires disciplined deal selection. Revenue-to-price and occupancy stability both rate as average, while the supply/demand balance scores below average — consistent with the 135% year-over-year surge in new listings outpacing demand growth. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 4-bedroom homes) where performance metrics stand out from the broader market.

Short-Term Rental Regulations in Wasilla

Understanding local STR regulations is essential before investing in Wasilla. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wasilla, Alaska may need to obtain local business licenses or permits before listing a property. Investors should verify current requirements directly with the City of Wasilla and the Matanuska-Susitna Borough, as regulations can evolve alongside the market's rapid growth.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Additionally, properties governed by HOAs may have their own covenants limiting or prohibiting short-term rentals, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Alaska has no statewide sales tax, but the Matanuska-Susitna Borough and City of Wasilla may levy bed taxes or transient lodging taxes on short-term rentals. Booking platforms often collect and remit applicable taxes automatically, though hosts should confirm their obligations with local tax authorities to stay compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wasilla can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wasilla's STR performance will likely continue to be shaped by its pronounced summer peak, with June through August driving the bulk of annual income. The rapid 135% growth in listing count could put downward pressure on occupancy and rates if demand doesn't keep pace, so investors should monitor whether the market absorbs this new supply. ADR may hold relatively steady in the $190–$210 range given Alaska's tourism appeal, but occupancy could settle in the low-to-mid 30% range unless off-season demand drivers emerge. Selective deal sourcing — particularly for larger properties that command premium nightly rates — will matter more than ever as competition intensifies."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wasilla, AK

What is the average Airbnb occupancy rate in Wasilla?

The average occupancy rate for Airbnb listings in Wasilla is currently 32%, which falls below Alaska's statewide average of 51%. Occupancy varies by property size, ranging from 21% for 5-bedroom units to 40% for 4-bedroom properties. The lower overall figure reflects Wasilla's pronounced seasonality, with demand heavily concentrated in summer months.

How much do Airbnb hosts make in Wasilla?

On average, Airbnb hosts in Wasilla earn approximately $2,668 per month and $32,026 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 1-bedroom listings average about $21,295 annually, while 5-bedroom properties pull in roughly $66,054. Summer months are the primary revenue driver, with July listings averaging $5,608.

Is Wasilla a good market for Airbnb investment?

Wasilla scores a 46 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. This means demand and investor interest are present, but higher competition and seasonal swings require more selective deal sourcing. Investors who target larger properties, differentiate through amenities like lake access or waterfront positioning, and plan for lean winter months can still find viable returns.

What is the average daily rate (ADR) for Airbnb in Wasilla?

The average daily rate across Wasilla's Airbnb market is $198, which is below the Alaska state average of $254. ADR scales notably with property size: 1-bedroom listings average $153 per night, while 5-bedroom properties command $460. This suggests that guests visiting Wasilla are often traveling in groups and willing to pay a premium for larger accommodations.

Are short-term rentals legal in Wasilla?

Short-term rentals generally operate in Wasilla, AK, but hosts should verify any local permit, business license, or registration requirements with the City of Wasilla and the Matanuska-Susitna Borough. Regulations can change, and properties under HOA governance may face additional restrictions. Consulting local authorities before purchasing is always recommended.

When is peak season for Airbnb in Wasilla?

Peak season in Wasilla runs from June through August, coinciding with Alaska's summer tourism window. July is the top-earning month with average revenue of $5,608 per listing, followed closely by August at $5,464 and June at $4,515. The off-season — January through April — sees revenue drop to between $1,184 and $1,647 per month, so financial planning should account for this pronounced swing.

How many Airbnbs are there in Wasilla?

Wasilla currently has 126 active Airbnb listings. The supply is led by 1-bedroom properties (46 listings), followed by 2-bedrooms (37), 3-bedrooms (21), 4-bedrooms (11), and 5-bedrooms (6). Notably, active listings have grown 135% year-over-year, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Wasilla?

The annual and monthly revenue figures shown for Wasilla are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Wasilla, AK market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends broken out by property size
• Amenity prevalence data across active listings to inform property setup decisions
• Home value estimates sourced from the Zillow Home Value Index for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions as of the date noted; market dynamics can shift due to regulatory changes, economic conditions, or seasonal factors. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.