Wautoma, WI Airbnb Market Data, Statistics, and Occupancy Rates

Wautoma Short-Term Rental Market Overview

Wautoma, Wisconsin presents an appealing short-term rental opportunity anchored by lake-country tourism and seasonal outdoor recreation. With an ROI score of 70 out of 100, the market benefits from an above-average revenue-to-price ratio — average home values sit around $473,219 while annual revenue averages $57,654. The compact supply of just 32 active listings signals a market that hasn't been flooded, though occupancy at 25% reflects the heavily seasonal nature of demand in this central Wisconsin lake region.

Key Market Statistics

According to Rabbu market data, the Wautoma short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Wautoma

Wautoma attracts STR investors because of its favorable revenue-to-property-cost ratio and limited competition in a lake-centric vacation market.

Expert Market Assessment

"Wautoma represents a moderately attractive investment opportunity shaped by pronounced seasonality. August leads the calendar at $9,187 in average revenue while winter months like February dip to around $2,577, creating a roughly 3.5x spread between peak and trough. The market's strength lies in its pricing power — a $396 ADR against a modest 32-listing supply base — though investors need to plan for several months of softer cash flow outside the summer window. For buyers who can secure properties at or below the area's average home value and capitalize on the lake-tourism draw, this market offers a credible path to solid returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Wautoma

Average revenue by month in Wautoma

Wautoma's revenue profile is sharply seasonal — August leads at $9,187, roughly 3.6 times the February low of $2,577. The summer core of June through August accounts for a disproportionate share of annual income, while a secondary bump in December ($4,647) suggests some holiday or winter weekend demand that savvy hosts can capture.

Active Airbnb listings by property size in Wautoma

Three-bedroom properties dominate the supply with 13 of 32 active listings, followed closely by 4-bedrooms at 10 listings. Two-bedroom units are notably scarce with only 5 listings, which could represent either limited demand for smaller properties or a potential gap for investors targeting couples and smaller groups.

Average daily rate (ADR) by property size in Wautoma

ADR scales steadily with property size: 2-bedrooms average $221, 3-bedrooms $371, and 4-bedrooms command $422 per night. The jump from 2 to 3 bedrooms is particularly steep at $150, suggesting that the added space and guest capacity significantly increases willingness to pay in this lake-vacation market.

Average RevPAN by property size in Wautoma

RevPAN ranges from $63 for 2-bedroom units to $92 for 4-bedrooms, with 3-bedrooms close behind at $90. The narrow $2 gap between 3- and 4-bedroom RevPAN suggests that the higher ADR of 4-bedroom properties is largely offset by slightly lower occupancy, making 3-bedrooms an efficient sweet spot for revenue per available night.

Average occupancy rates by property size in Wautoma

Smaller properties fill more consistently — 2-bedrooms lead with 29% occupancy compared to 24% for 3-bedrooms and 22% for 4-bedrooms. While none of these rates are high in absolute terms (reflecting the seasonal nature of the market), the pattern suggests that budget-conscious travelers and smaller groups book more frequently across the calendar.

Average monthly revenue by property size in Wautoma

Three-bedroom listings top the monthly revenue chart at $4,671, edging out 4-bedrooms at $4,634 despite a lower nightly rate, thanks to slightly better occupancy. Two-bedroom units trail at $3,460 per month, earning roughly 26% less than the larger configurations.

Average annual revenue by property size in Wautoma

Annual revenue peaks with 3-bedroom properties at $56,058, followed closely by 4-bedrooms at $55,616 — a negligible difference that makes 3-bedrooms potentially more attractive given their likely lower acquisition and maintenance costs. Two-bedroom units generate $41,528 annually, which may still pencil out for investors who can acquire them at a significantly lower price point.

Most common amenities for Airbnb listings in Wautoma

Every active listing in Wautoma offers a BBQ grill and kitchen, and 97% include a washer and parking — reflecting the self-sufficient, vacation-home experience guests expect. Lake access (84%) and waterfront positioning (69%) are especially notable as competitive differentiators, signaling that proximity to water is central to this market's appeal and a key factor in property selection.

Understanding Wautoma's ROI Score: 70/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Wautoma's ROI score of 70 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that makes the income potential compelling relative to property costs. Occupancy stability and supply/demand balance score at average levels, while market growth trends sit below average — a flag worth monitoring given the 206% year-over-year increase in active listings. Investors should pair these data points with thorough local regulatory research and a realistic seasonal cash-flow plan to determine whether this market fits their portfolio goals.

Short-Term Rental Regulations in Wautoma

Understanding local STR regulations is essential before investing in Wautoma. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Wautoma, Wisconsin should be aware that the state requires tourist rooming house licenses for properties rented for fewer than 30 consecutive days. Investors should verify current permit and registration requirements with the City of Wautoma and Waushara County, as local ordinances may impose additional conditions.

Key Restrictions

Common restrictions that may apply to STR properties in Wisconsin communities include occupancy limits, minimum stay requirements, noise and nuisance standards, and off-street parking mandates. Some areas also enforce permit caps or require proof of compliance with safety and inspection codes, and any applicable HOA rules should be reviewed before purchasing.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rental accommodations, and Waushara County may levy an additional local room tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Wautoma can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Wautoma's STR market is likely to follow its established seasonal rhythm, with the strongest booking windows concentrated from late May through August. ADR currently sits at $396 — already above the Wisconsin state average of $368 — and modest rate increases of 1–3% are plausible as the small supply base limits competitive pressure. Occupancy may remain in the 24–28% range annually given the market's vacation-driven demand profile, though investors who optimize pricing during shoulder months like September and December could capture incremental gains. Growth in active listings has been notable (206% year-over-year), so new entrants should monitor supply trends closely."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Wautoma, WI

What is the average Airbnb occupancy rate in Wautoma?

The average Airbnb occupancy rate in Wautoma is currently 25%, which falls below the Wisconsin state average of 38%. This reflects the market's heavily seasonal demand profile — bookings concentrate in the summer lake season, with significantly lower activity during winter months. Properties with compelling amenities like lake access or waterfront positioning may outperform this average, particularly during peak season.

How much do Airbnb hosts make in Wautoma?

Airbnb hosts in Wautoma earn an average of $4,804 per month and approximately $57,654 per year, based on trailing 12-month booking performance. Revenue varies significantly by season — August averages $9,187 while February drops to around $2,577. Larger properties tend to earn more, with 3-bedroom listings averaging $56,058 annually and 4-bedrooms coming in at $55,616.

Is Wautoma a good market for Airbnb investment?

Wautoma earns an ROI score of 70 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio, meaning the income potential relative to property acquisition costs is favorable compared to many Wisconsin markets. However, occupancy is seasonal and market growth trends are below average, so investors should plan for concentrated summer earnings and leaner winter months.

What is the average daily rate (ADR) for Airbnb in Wautoma?

The average daily rate in Wautoma is $396, which is about 8% higher than the Wisconsin state average of $368. ADR scales with property size — 2-bedroom listings average $221, 3-bedrooms come in at $371, and 4-bedroom properties command $422 per night. This pricing power reflects the premium guests are willing to pay for lake and waterfront vacation properties.

Are short-term rentals legal in Wautoma?

Short-term rentals are permitted in Wisconsin, though operators are typically required to obtain a tourist rooming house license from the state. The City of Wautoma and Waushara County may have additional local requirements, including permits, inspections, or zoning restrictions. Investors should consult with local authorities and review any applicable HOA rules before listing a property.

When is peak season for Airbnb in Wautoma?

Peak season in Wautoma runs from June through August, aligning with summer lake recreation. August is the top-performing month with average revenue of $9,187, followed by July at $8,085 and June at $7,184. Shoulder months like May ($5,346) and December ($4,647) offer moderate returns, while January through April and November represent the softest periods.

How many Airbnbs are there in Wautoma?

There are currently 32 active Airbnb listings in Wautoma. The supply breaks down primarily into 3-bedroom (13 listings), 4-bedroom (10 listings), and 2-bedroom (5 listings) properties. Year-over-year listing growth has been significant at 206%, indicating growing investor interest in this market — something new entrants should monitor as it could affect future occupancy and pricing dynamics.

How is Airbnb revenue calculated in Wautoma?

The annual and monthly revenue figures for Wautoma are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary meaningfully based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Wautoma, WI market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and licensing requirements can change — always verify with local authorities before investing.